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Broadcast TV Ratings for Saturday, March 12, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
na 4.885M 0.8/3
na 4.878M 1.6/6
na 4.314M 0.8/3

na 2.896M 0.8/3

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

Note: “Last Week” numbers in this week’s report are based on the final national numbers. Additionally, HH rating/share was not available for this evening.

CBS finished in first place for the evening with 4.885 million viewers, but was in a three-way tie for second place among adults 18-49 with a 0.8/3 rating/share.

Last Week:

2.8/5 HH rating [#3]
4.54M viewers [#3]
0.3/4 A18-49 [#2]

  • 8:00 p.m.: NCIS-REPEAT (4.06M viewers, 0.8/3 A18-49 rating/share).
    • 9:00 p.m.: NCIS: Los Angeles-REPEAT (5.55M viewers, 0.9/3 A18-49 rating/share).

    Week-to-week numbers (NCAA College Basketball: Duke at North Carolina – 8:00-10:07):

    Households – 2.7/5
    Viewers – 4.61M
    Adults 18-49 – 1.4/5

    • 10:00 p.m.: 48 Hours Mystery (5.04M viewers, 0.9/3 A18-49 rating/share).

    Week-to-week numbers (10:07-11:07):

    Households – 3.1/6
    Viewers – 4.59M to 5.04M (+10%/+0.45M)
    Adults 18-49 – 1.0/3 to 0.9/3 (-10%)

    FOX followed in second place for the evening with 4.878 million viewers, but managed a first place finish among adults 18-49 with a 1.6/6 rating/share.

    Last Week:

    3.2/6 HH rating [#2]
    5.37M viewers [#2]
    1.8/6
    A18-49 rating [#1]

    • 8:00 p.m.: Cops (4.50M viewers, 1.5/6 A18-49 rating/share).

    Week-to-week numbers:

    Households – 3.0/6
    Viewers – 5.10M to 4.50M (-12%/-0.60M)
    Adults 18-49 – 1.7/6 to 1.5/6 (-12%)

    • 8:30 p.m.: Cops-REPEAT (5.14M viewers, 1.7/6 A18-49 rating/share).
    • 9:00 p.m.: America’s Most Wanted (4.94M viewers, 1.6/6 A18-49 rating/share).

    Week-to-week numbers:

    Households – 3.3/6
    Viewers – 5.44M to 4.94M (-9%/-0.50M)
    Adults 18-49 – 1.9/6 to 1.6/6 (-16%)

    NBC finished in third place for the evening with 4.314 million viewers, but was in a three-way tie for second place among adults 18-49 with a 0.8/3 rating/share.

    Last Week:

    3.8/7 HH rating [#1]
    5.69M
    viewers [#1]
    1.0/3
    A18-49 rating [#3]

    • 8:00 p.m.: Harry’s Law-REPEAT (4.24M viewers, 0.7/3 A18-49 rating/share).
    • 9:00 p.m.: Law & Order: Los Angeles-REPEAT (3.81M viewers, 0.7/2 A18-49 rating/share).
    • 10:00 p.m.: Law & Order: Special Victims Unit-REPEAT (4.89M viewers, 1.1/4 A18-49 rating/share).

    ABC followed in fourth place for the evening with 2.896 million viewers, but was in a three-way tie for second place among adults 18-49 with a 0.8/3 rating/share.

    Last Week:

    1.9/4 HH rating [#4]
    3.29M viewers [#4]
    0.8/3 A18-49 rating [#4]

    • 8:00 p.m.: Wipeout-REPEAT (3.09M viewers, 0.9/3 A18-49 rating/share).
    • 9:00 p.m.: Special: Rascal Flatts: Nothing Like This (2.53M viewers, 0.6/2 A18-49 rating/share).
    • 10:00 p.m.: Secret Millionaire-REPEAT (3.07M viewers, 0.9/3 A18-49 rating/share).

    Last week’s numbers (Movie: King Kong-REPEAT – 8:00-11:00):

    Households – 1.9/4
    Viewers – 3.29M
    Adults 18-49 – 0.8/3

    GO TO WEEKLY RATINGS PAGE

    Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “America’s Most Wanted” will be reported in next weeks report for Saturday, March 12, 2011. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

    And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

    Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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