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Broadcast TV Ratings for Friday, March 11, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
6.5/10 10.605M 1.8/6
3.8/7 5.809M 1.4/5
2.9/5 4.745M 1.4/5

2.3/4 3.946M 1.6/5

0.9/2 1.441M 0.5/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 6.5/10 HH rating/share, 10.605 million viewers and a 1.8/6 rating/share among adults 18-49.

Last Week:

5.4/10 HH rating [#1]

8.564M viewers [#1]

1.4/5 A18-49 [#2]

  • 8:00 p.m.: The first season finale of The Defenders (5.6/10 HH rating/share, 9.03M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 5.4/10 to 5.6/10 (+4%)
Viewers – 8.58M to 9.03M (+5%/+0.45M)
Adults 18-49 – 1.5/6 to 1.5/5 (nc)

  • 9:00 p.m.: CSI: NY (6.8/12 HH rating/share, 11.04M viewers, 2.0/6 A18-49 rating/share).

Episode-to-episode numbers (2/25/2011):

Households – 6.8/12 to 6.8/12 (nc)
Viewers – 10.89M to 11.04M (+1%/+0.15M)
Adults 18-49 – 1.8/6 to 2.0/6 (+11%)

  • 10:00 p.m.: Blue Bloods (7.2/13 HH rating/share, 11.75M viewers, 1.9/6 A18-49 rating/share).

Episode-to-episode numbers (2/25/2011):

Households – 7.4/14 to 7.2/13 (-3%)
Viewers – 11.65M to 11.75M (+1%/+0.10M)
Adults 18-49 – 1.7/6 to 1.9/6 (+12%)

NBC followed in second place for the evening with a 3.8/7 HH rating/share and 5.809 million viewers, but was tied for third among adults 18-49 with a 1.4/5 rating/share.

Last Week:

4.3/8 HH rating [#2]

6.552M viewers [#2]

1.6/5 A18-49 rating [#1]

  • 8:00 p.m.: Who Do You Think You Are?-REPEAT (2.6/5 HH rating/share, 3.94M viewers, 0.9/3 A18-49 rating/share).

Last week’s numbers (Who Do You Think You Are?):

Households – 3.9/7
Viewers – 6.11M
Adults 18-49 – 1.2/4

  • 9:00 p.m.: Dateline NBC (4.4/8 HH rating/share, 6.74M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.5/8 to 4.4/8 (-2%)
Viewers – 6.77M to 6.74M (-0%/-0.03M)
Adults 18-49 – 1.8/6 to 1.7/5 (-6%)

ABC finished in third place for the evening with a 2.9/5 HH rating/share and 4.745 million viewers and was tied for third among adults 18-49 with a 1.4/4 rating/share.

Last Week:

2.6/5 HH rating [#3]

3.851M viewers [#3]

1.1/4 A18-49 rating [#3]

  • 8:00 p.m.: Supernanny (2.5/4 HH rating/share, 4.01M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.3/4 to 2.5/4 (+9%)
Viewers – 3.32M to 4.01M (+21%/+0.69M)
Adults 18-49 – 0.9/3 to 1.1/4 (+22%)

  • 9:00 p.m.: Primetime: What Would You Do? (2.6/5 HH rating/share, 4.35M viewers, 1.4/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.3/4 to 2.6/5 (+13%)
Viewers – 3.48M to 4.35M (+25%/+0.87M)
Adults 18-49 – 1.1/4 to 1.4/4 (+27%)

  • 10:00 p.m.: 20/20 (3.7/7 HH rating/share, 5.88M viewers, 1.6/5 A18-49 rating/share).

Week-to-week numbers:

Households – 3.2/6 to 3.7/7 (+16%)
Viewers – 4.79M to 5.88M (+23%/+1.09M)
Adults 18-49 – 1.3/4 to 1.6/5 (+23%)

FOX followed in fourth place for the evening with a 2.3/4 HH rating/share and 3.946 million viewers, but managed a second place finish among adults 18-49 with a 1.6/5 rating/share.

Last Week:

1.5/3 HH rating [#4]

2.339M viewers [#4]

0.6/2 A18-49 rating [#5]

  • 8:00 p.m.: Kitchen Nightmares (2.5/4 HH rating/share, 4.13M viewers, 1.7/6 A18-49 rating/share).

Episode-to-episode numbers (2/25/2011 – 8:00-9:00):

Households – 2.2/4 to 2.5/4 (+14%)
Viewers – 3.69M to 4.13M (+12%/+0.44M)
Adults 18-49 – 1.6/5 to 1.7/6 (+6%)

  • 9:00 p.m.: Fringe (2.2/4 HH rating/share, 3.76M viewers, 1.5/5 A18-49 rating/share).

Episode-to-episode numbers (2/25/2011 – 9:00-10:00):

Households – 2.3/4 to 2.2/4 (-4%)
Viewers – 4.02M to 3.76M (-6%/-0.26M)
Adults 18-49 – 1.5/5 to 1.5/5 (nc)

Last week’s numbers (42d Annual NAACP Image Awards – 8:00-10:00):

Households – 1.4/3
Viewers – 2.32M
Adults 18-49 – 0.6/2

The CW finished in fifth place for the evening with a 0.9/2 HH rating/share, 1.441 million viewers and a 0.5/2 rating/share among adults 18-49.

Last Week:

1.4/2 HH rating [#5]

2.227M viewers [#5]

1.0/3 A18-49 rating [#4]

  • 8:00 p.m.: Smallville-REPEAT (1.0/2 HH rating/share, 1.56M viewers, 0.5/2 A18-49 rating/share).

Last week’s numbers (Smallville):

Households – 1.4/3
Viewers – 2.18M
Adults 18-49 – 0.9/3

  • 9:00 p.m.: Supernatural-REPEAT (0.8/1 HH rating/share, 1.32M viewers, 0.5/2 A18-49 rating/share).

Last week’s numbers (Supernatural):

Households – 1.3/2
Viewers – 2.14M
Adults 18-49 – 1.0/3

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Blue Bloods” will be reported in next weeks report for Friday, March 18, 2011. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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