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Broadcast TV Ratings for Thursday, March 10, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
9.5/16 16.339M 5.0/14
8.0/13 12.916M 3.1/9
2.9/5 4.806M 1.6/5

2.2/4 4.121M 1.6/5
1.7/3 2.438M 1.1/3
0.8/1 1.189M 0.4/1

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

FOX finished in first place for the evening with a 9.5/16 HH rating/share, 16.339 million viewers and a 5.0/14 rating/share among adults 18-49.

Last Week:

13.7/22 HH rating [#1]

24.961M viewers [#1]

8.1/23 A18-49 rating [#1]

  • 8:00 p.m.: American Idol (12.5/20 HH rating/share, 21.73M viewers, 6.5/19 A18-49 rating/share).

Week-to-week numbers (8:00-10:00):

Households – 13.8/23 to 12.5/20 (-9%)
Viewers – 25.26M to 21.73M (-14%/-3.53M)
Adults 18-49 – 8.2/24 to 6.5/19 (-21%)

Episode-to-episode numbers (Wed, 3/9/2011 – 8:00-10:00):

Households – 13.5/22 to 12.5/20 (-7%)
Viewers – 24.40M to 21.73M (-11%/-2.67M)
Adults 18-49 – 8.1/23 to 6.5/19 (-20%)

  • 9:00 (9:01) p.m.: Bones (5.9/10 HH rating/share, 10.95M viewers, 3.4/10 A18-49 rating/share).

Episode-to-episode numbers (2/17/2011):

Households – 5.9/10 to 6.6/11 (+12%)
Viewers – 9.84M to 10.95M (+11%/+1.11M)
Adults 18-49 – 3.3/9 to 3.4/10 (+3%)

CBS followed in second place for the evening with a 8.0/13 HH rating/share, 12.916 million viewers and a 3.1/9 rating/share among adults 18-49.

Last Week:

5.9/10 HH rating [#2]

9.301M viewers [#2]

2.0/6 A18-49 rating [#2]

  • 8:00 p.m.: The Big Bang Theory (7.4/12 HH rating/share, 12.13M viewers, 3.8/11 A18-49 rating/share).

Episode-to-episode numbers (2/24/2011):

Households – 7.4/12 to 7.4/12 (nc)
Viewers – 12.35M to 12.13M (-2%/-0.22M)
Adults 18-49 – 3.8/11 to 3.8/11 (nc)

  • 8:30 p.m.: Rules of Engagement (5.7/9 HH rating/share, 9.48M viewers, 2.8/8 A18-49 rating/share).

Week-to-week numbers:

Households – 5.0/8 to 5.7/9 (+14%)
Viewers – 8.24M to 9.48M (+15%/+1.24M)
Adults 18-49 – 2.4/7 to 2.8/8 (+17%)

  • 9:00 p.m.: CSI: Crime Scene Investigation (8.4/12 HH rating/share, 13.58M viewers, 3.1/9 A18-49 rating/share).

Episode-to-episode numbers (2/24/2011):

Households – 7.6/12 to 8.4/12 (+11%)
Viewers – 12.41M to 13.58M (+9%/+1.17M)
Adults 18-49 – 2.7/7 to 3.1/9 (+15%)

  • 10:00 p.m.: The Mentalist (9.0/16 HH rating/share, 14.36M viewers, 3.0/9 A18-49 rating/share).

Episode-to-episode numbers (2/24/2011):

Households – 9.0/16 to 9.0/16 (nc)
Viewers – 14.78M to 14.36M (-3%/-0.42M)
Adults 18-49 – 2.8/8 to 3.0/9 (-7%)

ABC finished in third place for the evening with a 2.9/5 HH rating/share and 4.806 million viewers, and was tied for third among adults 18-49 with a 1.6/5 rating/share.

Last Week:

2.6/4 HH rating [#3]

4.042M viewers [#3]

1.2/3 A18-49 rating [#5]

  • 8:00 p.m.: Wipeout-REPEAT (3.0/5 HH rating/share, 5.49M viewers, 1.7/5 A18-49 rating/share).
  • 9:00 p.m.: Wipeout-REPEAT (3.1/5 HH rating/share, 5.47M viewers, 1.9/5 A18-49 rating/share).
  • 10:00 p.m.: Grey’s Anatomy-REPEAT (2.4/2 HH rating/share, 3.46M viewers, 1.2/3 A18-49 rating/share).

UNI followed in fourth place for the evening with a 2.2/4 HH rating/share and 4.121 million viewers, but managed a tie for third place among adults 18-49 with a 1.6/5 rating/share.

Last Week:

2.0/3 HH rating [#t4]

3.922M viewers [#4]

1.6/5 A18-49 rating [#3]

  • 8:00 p.m.: Eva Luna (1.7 A18-49 rating).
  • 9:00 p.m.: Triunfo del Amor (1.6 A18-49 rating).
  • 10:00 p.m.: Triunfo del Amor (1.4 A18-49 rating).

NBC finished in fifth place for the evening with a 1.7/3 HH rating/share, 2.438 million viewers and a 1.1/3 rating/share among adults 18-49.

Last Week:

2.0/3 HH rating [#t4]

3.008M viewers [#5]

1.4/4 A18-49 rating [#4]

  • 8:00 p.m.: Community-REPEAT (1.8/3 HH rating/share, 2.71M viewers, 1.0/3 A18-49 rating/share).
  • 8:30 p.m.: Perfect Couples-REPEAT (1.4/2 HH rating/share, 1.95M viewers, 0.8/2 A18-49 rating/share).
  • 9:00 p.m.: The Office-REPEAT (2.0/3 HH rating/share, 2.98M viewers, 1.4/4 A18-49 rating/share).
  • 9:30 (9:31) p.m.: Parks and Recreation-REPEAT (1.7/3 HH rating/share, 2.48M viewers, 1.1/3 A18-49 rating/share).
  • 10:00 (10:01) p.m.: 30 Rock-REPEAT (1.6/3 HH rating/share, 2.35M viewers, 1.1/3 A18-49 rating/share).
  • 10:30 p.m.: Outsourced-REPEAT (1.5/3 HH rating/share, 2.16M viewers, 0.9/3 A18-49 rating/share).

The CW followed in sixth place for the evening with a 0.8/1 HH rating/share, 1.189 million viewers and a 0.4/1 rating/share among adults 18-49.

Last Week:

0.8/1 HH rating [#6]

1.155M viewers [#6]

0.4/1 A18-49 rating [#6]

  • 8:00 p.m.: The Vampire Diaries-REPEAT (0.9/1 HH rating/share, 1.28M viewers, 0.5/1 A18-49 rating/share).
  • 9:00 p.m.: Nikita-REPEAT (0.7/1 HH rating/share, 1.10M viewers, 0.3/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “American Idol” will be reported in next weeks report for Thursday, March 17, 2011. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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