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Broadcast TV Ratings for Sunday, March 6, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
6.5/11 10.895M 2.4/6
6.0/10 9.793M 2.7/7
3.9/6 6.415M 2.1/6

2.8/5 5.010M 2.3/6

1.5/2 2.686M 1.0/3

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 6.5/11 HH rating/share and 10.895 million viewers, but was second among adults 18-49 with a 2.4/6 rating/share.

Last Week

4.6/7 HH Rating/Share [#2]
7.467M Viewers [#2]
1.7/4 A18-49 Rating [#3]

  • 7:00 p.m.: 60 Minutes (7.8/13 HH rating/share, 12.25M viewers, 1.7/5 A18-49 rating/share).

Episode-to-episode numbers (2/20/2011):

Households – 7.2/12 to 7.8/13 (+8%)
Viewers – 11.37M to 12.25M (+8%/+0.88M)
Adults 18-49 – 1.4/4 to 1.7/5 (+21%)

  • 8:00 p.m.: The Amazing Race (5.5/9 HH rating/share, 9.76M viewers, 2.7/7 A18-49 rating/share).

Week-to-week numbers:

Households – 4.3/7 to 5.5/9 (+28%)
Viewers – 7.68M to 9.76M (+27%/+2.08M)
Adults 18-49 – 2.1/5 to 2.7/7 (+29%)

  • 9:00 p.m.: Undercover Boss (6.2/10 HH rating/share, 10.92M viewers, 2.7/7 A18-49 rating/share).

Episode-to-episode numbers (2/20/2011):

Households – 6.1/10 to 6.2/10 (+2%)
Viewers – 10.68M to 10.92M (+2%/+0.24M)
Adults 18-49 – 2.6/7 to 2.7/7 (+4%)

  • 10:00 p.m.: CSI: Miami (6.5/11 HH rating/share, 10.65M viewers, 2.4/7 A18-49 rating/share).

Week-to-week numbers:

Households – 5.2/9 to 6.5/11 (+25%)
Viewers – 8.24M to 10.65M (+29%/+2.41M)
Adults 18-49 – 2.0/5 to 2.4/7 (+20%)

ABC followed in second place for the evening with a 6.0/10 HH rating/share and 9.793 million viewers, but managed a first place finish among adults 18-49 with a 2.7/7 rating/share.

Last Week:

17.1/27 HH Rating/Share [#1]
30.115M Viewers [#1]
9.1/23 A18-49 Rating [#1]

  • 7:00 p.m.: America’s Funniest Home Videos (4.3/7 HH rating/share, 7.75M viewers, 1.8/6 A18-49 rating/share).

Episode-to-episode numbers (2/20/2011):

Households – 4.4/8 to 4.3/7 (-2%)
Viewers – 8.13M to 7.75M (-5%/-0.38M)
Adults 18-49 – 1.9/6 to 1.8/6 (-5%)

Last week’s numbers (Oscar’s Red Carpet Live – 7:00-7:27):

Households – 7.5/14
Viewers – 12.14M
Adults 18-49 – 2.7/9

Last week’s numbers (Oscar’s Red Carpet Live – 7:27-8:00):

Households – 9.8/17
Viewers – 16.03M
Adults 18-49 – 3.9/12

  • 8:00 p.m.: The series premiere of Secret Millionaire (7.4/12 HH rating/share, 12.61M viewers, 3.3/9 A18-49 rating/share).

Last week’s numbers (Oscar’s Red Carpet Live – 7:27-8:00):

Households – 15.5/25
Viewers – 26.61M
Adults 18-49 – 7.3/20

  • 9:00 p.m.: Desperate Housewives (7.2/10 HH rating/share, 11.31M viewers, 3.4/8 A18-49 rating).

Episode-to-episode numbers (2/20/2011 – 9:00-10:01):

Households – 6.5/10 to 7.2/10 (+11%)
Viewers – 10.58M to 11.31M (+7%/+0.73M)
Adults 18-49 – 3.1/8 to 3.4/8 (+10%)

  • 10:00 (10:01) p.m.: Brothers & Sisters (5.0/9 HH rating/share, 7.50M viewers, 2.2/6 A18-49 rating).

Year-to-year numbers (2/20/2011 – 10:01-11:00):

Households – 4.6/8 to 5.0/9 (+9%)
Viewers – 6.77M to 7.50M (+11%/+0.73M)
Adults 18-49 – 1.9/5 to 2.2/6 (+16%)

Last week’s numbers (83rd Annual Academy Awards – 8:00-11:02):

Households – 21.2/33
Viewers – 37.92M
Adults 18-49 – 11.8/30

NBC finished in third place for the evening with a 3.9/6 HH rating/share and 6.415 million viewers, but was fourth among adults 18-49 with a 2.1/6 rating/share.

Last Week:

2.0/3 HH Rating/Share [#4]
3.332M Viewers [#4]
0.9/2 A18-49 Rating [#4]

  • 7:00 p.m: Dateline (3.3/6 HH rating/share, 5.31M viewers, 1.4/4 A18-49 rating/share).

Episode-to-episode numbers (2/20/2011):

Households – 3.1/5 to 3.3/6 (+7%)
Viewers – 4.74M to 5.31M (+12%/+0.57M)
Adults 18-49 – 0.9/3 to 1.4/4 (+56%)

  • 8:00 p.m: The series premiere of America’s Next Great Restaurant (3.3/6 HH rating/share, 4.57M viewers, 1.6/4 A18-49 rating/share).
  • 9:00 p.m: The 11th season premiere of The Apprentice (4.8/8 HH rating/share, 7.89M viewers, 2.7/7 A18-49 rating/share).

Year-to-year numbers (3/14/2010 – season nine premiere):

Households – 5.1/8 to 4.8/8 (-6%)
Viewers – 8.27M to 7.89M (-5%/-0.38M)
Adults 18-49 – 3.2/8 to 2.7/7 (-16%)

FOX followed in fourth place for the evening with a 2.8/5 HH rating/share and 5.010 million viewers, but managed a third place finish among adults 18-49 with a 2.3/6 rating/share.

Last Week:

2.4/4 HH Rating/Share [#3]
4.147M Viewers [#3]
1.9/5 A18-49 Rating [#2]

  • 7:00 p.m.: The Simpsons-REPEAT (2.2/4 HH rating/share, 3.89M viewers, 1.7/6 A18-49 rating/share).
  • 7:30 p.m.: American Dad-REPEAT (2.2/4 HH rating/share, 3.89M viewers, 1.7/5 A18-49 rating/share).
  • 8:00 p.m.: The Simpsons (3.5/6 HH rating/share, 6.20M viewers, 2.8/8 A18-49 rating/share).

Episode-to-episode numbers (2/20/2011 – 7:59-8:30):

Households – 3.4/5 to 3.5/6 (+3%)
Viewers – 6.24M to 6.20M (-1%/-0.04M)
Adults 18-49 – 2.7/8 to 2.8/8 (+4%)

  • 8:30 p.m.: Bob’s Burgers (2.8/4 HH rating/share, 4.94M viewers, 2.3/6 A18-49 rating/share).

Episode-to-episode numbers (2/20/2011 -8:30-9:00):

Households – 2.7/4 to 2.8/4 (+4%)
Viewers – 4.87M to 4.94M (+1%/+0.07M)
Adults 18-49 – 2.2/6 to 2.3/6 (+5%)

  • 9:00 p.m.: Family Guy (3.6/6 HH rating/share, 6.32M viewers, 3.1/8 A18-49 rating/share).

Episode-to-episode numbers (2/20/2011 -9:00-9:30):

Households – 3.7/6 to 3.6/6 (-3%)
Viewers – 6.57M to 6.32M (-4%/-0.25M)
Adults 18-49 – 3.3/8 to 3.1/8 (-6%)

  • 9:30 p.m.: The Cleveland Show (2.8/4 HH rating/share, 4.82M viewers, 2.3/6 A18-49 rating/share).

Episode-to-episode numbers (2/20/2011 -9:00-9:30):

Households – 3.1/5 to 2.8/4 (-10%)
Viewers – 5.43M to 4.82M (-11%/-0.61M)
Adults 18-49 – 2.6/7 to 2.3/6 (-12%)

UNI finished in fifth place for the evening with a 1.5/2 HH rating/share, 2.686M viewers and a 1.0/3 rating/share among adults 18-49.

Last Week:

x.x/x HH Rating/Share [#5]
3.032M Viewers [#5]
0.8/2 A18-49 Rating [#5]

  • 7:00 p.m: La hora Pico (0.7 A18-49 rating).
  • 8:00 p.m: Nuestra Belleza Latina (1.0 A18-49 rating).
  • 9:00 p.m: Nuestra Belleza Latina (1.4 A18-49 rating).
  • 10:00 p.m: Sal y Pimienta (1.1 A18-49 rating).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonights episode of “Secret Millionaire” will be reported in next weeks report for Sunday, March 13, 2011. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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