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Broadcast TV Ratings for Friday, March 4, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
5.4/10 8.564M 1.4/5
4.3/8 6.552M 1.6/5
2.6/5 3.851M 1.1/4

1.5/3 2.339M 0.6/2

1.4/2 2.227M 1.0/3

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 5.4/10 HH rating/share and 8.564 million viewers, but was second among adults 18-49 with a 1.4/5 rating/share.

Last Week:

6.5/12 HH rating [#1]

10.377M viewers [#1]

1.5/5 A18-49 [#t1]

  • 8:00 p.m.: The Defenders (5.4/10 HH rating/share, 8.58M viewers, 1.5/6 A18-49 rating/share).

Week-to-week numbers:

Households – 5.4/10 to 5.4/10 (nc)
Viewers – 8.68M to 8.58M (-1%/-0.10M)
Adults 18-49 – 1.2/4 to 1.5/6 (+25%)

  • 9:00 p.m.: CSI: NY-REPEAT (5.4/10 HH rating/share, 8.67M viewers, 1.4/5 A18-49 rating/share).

Last week’s numbers (CSI: NY):

Households – 6.8/12
Viewers – 10.89M
Adults 18-49 – 1.8/6

  • 10:00 p.m.: Blue Bloods-REPEAT (5.4/10 HH rating/share, 8.44M viewers, 1.4/5 A18-49 rating/share).

Last week’s numbers (Blue Bloods):

Households – 7.4/14
Viewers – 11.65M
Adults 18-49 – 1.7/6

NBC followed in second place for the evening with a 4.3/8 HH rating/share and 6.552 million viewers, but managed a first place finish among adults 18-49 with a 1.6/5 rating/share.

Last Week:

4.0/7 HH rating [#2]

5.879M viewers [#2]

1.3/4 A18-49 rating [#t3]

  • 8:00 p.m.: Who Do You Think You Are? (3.9/7 HH rating/share, 6.13M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 4.1/7 to 3.9/7 (-5%)
Viewers – 6.18M to 6.13M (-1%/-0.05M)
Adults 18-49 – 1.2/4 to 1.2/4 (nc)

  • 9:00 p.m.: Dateline NBC (4.5/8 HH rating/share, 6.76M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.9/7 to 4.5/8 (+15%)
Viewers – 5.76M to 6.76M (+17%/+1.00M)
Adults 18-49 – 1.4/4 to 1.8/6 (+29%)

ABC finished in third place for the evening with a 2.6/5 HH rating/share, 3.851 million viewers and a 1.1/4 rating/share among adults 18-49.

Last Week:

3.0/5 HH rating [#3]

4.750M viewers [#3]

1.3/4 A18-49 rating [#t3]

  • 8:00 p.m.: Supernanny (2.3/4 HH rating/share, 3.33M viewers, 0.9/3 A18-49 rating/share).

Week-to-week numbers:

Households – 2.5/5 to 2.3/4 (-8%)
Viewers – 3.92M to 3.33M (-15%/-0.59M)
Adults 18-49 – 1.0/3 to 0.9/3 (-10%)

  • 9:00 p.m.: Primetime: What Would You Do? (2.3/4 HH rating/share, 3.47M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.9/5 to 2.3/4 (-21%)
Viewers – 4.68M to 3.47M (-26%/-1.21M)
Adults 18-49 – 1.3/4 to 1.1/4 (-15%)

  • 10:00 p.m.: 20/20 (3.2/6 HH rating/share, 4.75M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.6/7 to 3.2/6 (-11%)
Viewers – 5.56M to 4.75M (-15%/-0.81M)
Adults 18-49 – 1.5/5 to 1.2/4 (-20%)

FOX followed in fourth place for the evening with a 1.5/3 HH rating/share and 2.339 million viewers, but was fifth among adults 18-49 with a 0.6/2 rating/share.

Last Week:

2.3/4 HH rating [#4]

3.881M viewers [#4]

1.5/5 A18-49 rating [#t1]

  • 8:00 p.m.: 42nd Annual NAACP Image Awards (1.5/3 HH rating/share, 2.34M viewers, 0.6/2 A18-49 rating/share).

Year-to-year numbers (41st Annual NAACP Image Awards – 2/26/2010):

Households – 1.9/3 to 1.5/3 (-21%)
Viewers – 2.86M to 2.34M (-18%/-0.52M)
Adults 18-49 – 0.8/3 to 0.6/2 (-25%)

Last week’s numbers (Kitchen Nightmares – 8:00-9:00):

Households – 2.2/4
Viewers – 3.69M
Adults 18-49 – 1.6/5

Last week’s numbers (Fringe – 9:00-10:00):

Households – 2.3/4
Viewers – 4.02M
Adults 18-49 – 1.5/5

The CW finished in fifth place for the evening with a 1.4/2 HH rating/share and 2.227 million viewers, but managed a fourth place finish among adults 18-49 with a 1.0/3 rating/share.

Last Week:

1.4/2 HH rating [#5]

2.358M viewers [#5]

1.0/3 A18-49 rating [#5]

  • 8:00 p.m.: Smallville (1.4/3 HH rating/share, 2.24M viewers, 1.0/3 A18-49 rating/share).

Week-to-week numbers:

Households – 1.5/2 to 1.4/3 (-7%)
Viewers – 2.56M to 2.24M (-13%/-0.32M)
Adults 18-49 – 1.0/4 to 1.0/3 (nc)

  • 9:00 p.m.: Supernatural (1.3/2 HH rating/share, 2.22M viewers, 1.0/3 A18-49 rating/share).

Week-to-week numbers:

Households – 1.3/2 to 1.3/2 (nc)
Viewers – 2.18M to 2.22M (+2%/+0.04M)
Adults 18-49 – 1.0/3 to 1.0/3 (nc)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Blue Bloods” will be reported in next weeks report for Friday, March 11, 2011. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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