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Broadcast TV Ratings for Wednesday, March 2, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
10.6/17 18.875M 6.5/18
7.1/12 11.998M 3.2/9
4.3/7 6.858M 2.3/7

2.5/4 4.071M 1.2/3
2.0/3 3.712M 1.4/4
1.0/2 1.563M 0.7/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

FOX finished in first place for the evening with a 10.6/17 household rating/share, 18.875 million viewers and a 6.5/18 rating/share among adults 18-49.

Last Week:

13.7/21 HH rating/share [#1]
25.197M
viewers [#1]
9.2/24
A18-49 rating/share [#1]

  • 8:00 p.m.: American Idol (12.6/20 HH rating/share, 22.58M viewers, 7.7/22 A18-49 rating/share).

Week-to-week numbers:

Households – 12.5/20 to 12.6/20 (+1%)
Viewers – 22.72M to 22.58M (-1%/-0.14M)
Adults 18-49 – 7.9/21 to 7.7/22 (-3%)

  • 9:30 p.m.: Traffic Light (4.4/7 HH rating/share, 7.40M viewers, 2.8/8 A18-49 rating/share).

Episode-to-episode numbers (TUES, 2/22/2011 – 9:31-10:00):

Households – 2.4/4 to 4.4/7 (+83%)
Viewers – 3.99M to 7.40M (+85%/+3.41M)
Adults 18-49 – 1.6/4 to 2.8/8 (+75%)

CBS followed in second place for the evening with a 7.1/12 household rating/share, 11.998 million viewers and a 3.2/9 rating/share among adults 18-49.

Last Week:

6.2/10 HH rating/share [#2]
9.855M
viewers [#2]
2.1/6
A18-49 rating/share [#t2]

  • 8:00 p.m.: Survivor: Redemption Island (6.4/10 HH rating/share, 11.34M viewers, 3.3/10 A18-49 rating/share).

Week-to-week numbers:

Households – 6.2/10 to 6.4/10 (+3%)
Viewers – 10.93M to 11.34M (+4%/+0.41M)
Adults 18-49 – 3.1/9 to 3.3/10 (+6%)

  • 9:00 p.m.: Criminal Minds (8.6/14 HH rating/share, 14.33M viewers, 3.6/10 A18-49 rating/share).

Week-to-week numbers:

Households – 8.0/13 to 8.6/14 (+8%)
Viewers – 13.15M to 14.33M (+9%/+1.18M)
Adults 18-49 – 3.2/8 to 3.6/10 (+13%)

  • 10:00 p.m.: Criminal Minds: Suspect Behavior (6.5/12 HH rating/share, 10.32M viewers, 2.6/8 A18-49 rating/share).

Week-to-week numbers:

Households – 6.1/11 to 6.5/12 (+7%)
Viewers – 9.81M to 10.32M (+5%/+0.51M)
Adults 18-49 – 2.4/7 to 2.6/8 (+8%)

ABC finished in third place for the evening with a 4.3/7 household rating/share, 6.858 million viewers and a 2.3/7 rating/share among adults 18-49.

Last Week:

3.9/6 HH rating/share [#3]
6.032M
viewers [#3]
2.1/6
A18-49 rating/share [#t2]

  • 8:00 p.m.: The Middle (5.0/8 HH rating/share, 8.12M viewers, 2.3/7 A18-49 rating/share).

Week-to-week numbers:

Households – 4.9/8 to 5.0/8 (+2%)
Viewers – 7.96M to 8.12M (+2%/+0.16M)
Adults 18-49 – 2.4/7 to 2.3/7 (-4%)

  • 8:30 p.m.: Better With You (3.8/6 HH rating/share, 5.93M viewers, 1.8/5 A18-49 rating/share).

Week-to-week numbers:

Households – 3.7/6 to 3.8/6 (+3%)
Viewers – 5.73M to 5.93M (+4%/+0.20M)
Adults 18-49 – 1.8/5 to 1.8/5 (nc)

  • 9:00 p.m.: Modern Family (6.1/10 HH rating/share, 10.11M viewers, 4.1/11 A18-49 rating/share).

Week-to-week numbers (9:00-9:31):

Households – 6.1/10 to 6.1/10 (nc)
Viewers – 10.17M to 10.11M (-6%/-0.06M)
Adults 18-49 – 4.1/11 to 4.1/11 (nc)

  • 9:30 (9:31) p.m.: Mr. Sunshine (4.4/7 HH rating/share, 7.03M viewers, 2.4/7 A18-49 rating/share).

Week-to-week numbers (9:31-10:00):

Households – 3.8/6 to 4.4/7 (+16%)
Viewers – 6.12M to 7.03M (+15%/+0.91M)
Adults 18-49 – 2.2/6 to 2.4/7 (+9%)

  • 10:00 p.m.: Off the Map (3.2/6 HH rating/share, 5.14M viewers, 1.8/5 A18-49 rating/share).

Week-to-week numbers:

Households – 3.1/5 to 3.2/6 (+3%)
Viewers – 4.84M to 5.14M (+6%/+0.30M)
Adults 18-49 – 1.7/5 to 1.8/5 (+6%)

NBC followed in fourth place for the evening with a 2.5/4 household rating/share and 4.071 million viewers, but was fifth among adults 18-49 with a 1.2/3 rating/share.

Last Week:

3.1/5 HH rating/share [#4]
4.877M
viewers [#4]
1.4/4
A18-49 rating/share [#5]

  • 8:00 p.m: Minute to Win It-REPEAT (2.0/3 HH rating/share, 3.32M viewers, 0.9/3 A18-49 rating/share).
  • 9:00 p.m: Minute to Win It (2.1/3 HH rating/share, 3.55M viewers, 1.0/3 A18-49 rating/share).

Week-to-week numbers (8:00-10:00):

Households – 2.2/4 to 2.1/3 (+5%)
Viewers – 3.62M to 3.55M (-2%/-0.07M)
Adults 18-49 – 1.0/3 to 1.0/3 (nc)

  • 10:00 p.m: Law & Order: Special Victims Unit-REPEAT (3.5/6 HH rating/share, 5.34M viewers, 1.6/5 A18-49 rating/share).

Last week’s numbers (Law & Order: Special Victims Unit):

Households – 5.2/9
Viewers – 8.02M
Adults 18-49 – 2.5/7

UNI finished in fifth place for the evening with a 2.0/3 household rating/share and 3.712 million viewers, but managed a fourth place finish among adults 18-49 with a 1.4/4 rating/share.

Last Week:

2.0/3 HH rating/share [#5]
3.917M
viewers [#5]
1.5/4
A18-49 rating/share [#4]

  • 8:00 p.m: Eva Luna (1.6 A18-49 rating).
  • 9:00 p.m: Triunfo del Amor (1.5 A18-49 rating).
  • 10:00 p.m: Rosa de Guadalupe (1.1 A18-49 rating).

The CW followed in sixth place for the evening with a 1.0/2 household rating/share, 1.563 million viewers and a 0.7/2 rating/share among adults 18-49.

Last Week:

0.8/1 HH rating/share [#6]
1.234M
viewers [#6]
0.4/1
A18-49 rating/share [#6]

  • 8:00 p.m.: America’s Next Top Model (1.3/2 HH rating/share, 2.00M viewers, 0.9/3 A18-49 rating/share).

Week-to-week numbers (season/cycle 16 premiere):

Households – 1.5/2 to 1.3/2 (-13%)
Viewers – 2.25M to 2.00M (-11%/-0.25M)
Adults 18-49 – 1.1/3 to 0.9/3 (-18%)

  • 9:00 p.m.: Shedding the Wedding (0.7/1 HH rating/share, 1.12M viewers, 0.4/1 A18-49 rating/share).

Week-to-week numbers (season one/series premiere):

Households – 0.7/1 to 0.7/1 (nc)
Viewers – 1.07M to 1.12M (+5%/+0.05M)
Adults 18-49 – 0.5/1 to 0.4/1 (-20%)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “American Idol” will be reported in next weeks report for Wednesday, March 9, 2011. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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