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2012 Presidential Election

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Broadcast TV Ratings for Friday, February 25, 2011

Network HH Rating/Share Viewers A18-49 Rating/Share
6.5/12 10.377M 1.5/5
4.0/7 5.879M 1.3/4
3.0/5 4.750M 1.3/4

2.3/4 3.881M 1.5/5

1.4/2 2.358M 1.0/3

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 6.5/12 HH rating/share and 10.377 million viewers, and was tied for first among adults 18-49 with a 1.5/5 rating/share.

Last Week:

6.3/11 HH rating [#1]

10.082M viewers [#1]

1.6/5 A18-49 [#t1]

  • 8:00 p.m.: The Defenders (5.4/10 HH rating/share, 8.72M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 5.2/9 to 5.4/10 (+4%)
Viewers – 8.47M to 8.72M (+3%/+0.25M)
Adults 18-49 – 1.3/5 to 1.2/4 (-8%)

  • 9:00 p.m.: CSI: NY (6.8/12 HH rating/share, 10.83M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers:

Households – 6.7/12 to 6.8/12 (+1%)
Viewers – 10.65M to 10.83M (+2%/+0.18M)
Adults 18-49 – 1.8/6 to 1.7/5 (-1%)

  • 10:00 p.m.: Blue Bloods (7.4/13 HH rating/share, 11.58M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers:

Households – 7.0/13 to 7.4/13 (+6%)
Viewers – 11.16M to 11.58M (+4%/+0.42M)
Adults 18-49 – 1.5/5 to 1.7/5 (+13%)

NBC followed in second place for the evening with a 4.0/7 HH rating/share and 5.879 million viewers, but was tied for third place among adults 18-49 with a 1.3/4 rating/share.

Last Week:

4.2/8 HH rating [#2]

6.507M viewers [#2]

1.5/5 A18-49 rating [#3]

  • 8:00 p.m.: Who Do You Think You Are? (4.1/7 HH rating/share, 6.15M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.8/7 to 4.1/7 (+8%)
Viewers – 5.92M to 6.15M (+4%/+0.23M)
Adults 18-49 – 1.3/5 to 1.2/4 (-8%)

  • 9:00 p.m.: Dateline NBC (3.9/7 HH rating/share, 5.74M viewers, 1.4/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.5/8 to 3.9/7 (-13%)
Viewers – 6.82M to 5.74M (-16%/-1.08M)
Adults 18-49 – 1.6/5 to 1.4/5 (-13%)

ABC finished in third place for the evening with a 3.0/5 HH rating/share and 4.750 million viewers, and was tied for third among adults 18-49 with a 1.3/4 rating/share.

Last Week:

2.8/5 HH rating [#3]

4.143M viewers [#3]

1.3/4 A18-49 rating [#4]

  • 8:00 p.m.: Supernanny (2.6/5 HH rating/share, 4.04M viewers, 1.0/3 A18-49 rating/share).

Week-to-week numbers:

Households – 2.5/4 to 2.6/5 (+4%)
Viewers – 3.67M to 4.04M (+10%/+0.37M)
Adults 18-49 – 1.0/4 to 1.0/3 (nc)

  • 9:00 p.m.: Primetime: What Would You Do? (2.9/5 HH rating/share, 4.67M viewers, 1.3/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.0/5 to 2.9/5 (-3%)
Viewers – 4.67M to 4.67M (nc)
Adults 18-49 – 1.6/5 to 1.3/4 (-19%)

  • 10:00 p.m.: 20/20 (3.6/7 HH rating/share, 5.54M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.8/5 to 3.6/7 (+29%)
Viewers – 4.05M to 5.54M (+37%/+1.49M)
Adults 18-49 – 1.2/4 to 1.5/5 (+25%)

FOX followed in fourth place for the evening with a 2.3/4 HH rating/share and 3.881 million viewers, but managed a tie for first place among adults 18-49 with a 1.5/5 rating/share.

Last Week:

2.3/4 HH rating [#4]

4.003M viewers [#4]

1.6/5 A18-49 rating [#t1]

  • 8:00 p.m.: Kitchen Nightmares (2.2/4 HH rating/share, 3.72M viewers, 1.6/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.3/4 to 2.2/4 (-4%)
Viewers – 3.97M to 3.72M (-6%/-0.25M)
Adults 18-49 – 1.7/5 to 1.6/5 (-6%)

  • 9:00 p.m.: Fringe (2.3/4 HH rating/share, 4.04M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.3/4 to 2.3/4 (nc)
Viewers – 4.02M to 4.04M (+0%/+0.02M)
Adults 18-49 – 1.5/5 to 1.5/5 (nc)

The CW finished in fifth place for the evening with a 1.4/2 HH rating/share, 2.358 million viewers and a 1.0/3 rating/share among adults 18-49.

Last Week:

1.3/2 HH rating [#5]

2.228M viewers [#5]

1.0/3 A18-49 rating [#5]

  • 8:00 p.m.: Smallville (1.5/2 HH rating/share, 2.55M viewers, 1.0/4 A18-49 rating/share).

Week-to-week numbers:

Households – 1.3/2 to 1.5/2 (+15%)
Viewers – 2.22M to 2.55M (+15%/+0.33M)
Adults 18-49 – 1.0/3 to 1.0/4 (nc)

  • 9:00 p.m.: Supernatural (1.3/2 HH rating/share, 2.17M viewers, 1.0/3 A18-49 rating/share).

Week-to-week numbers:

Households – 1.2/2 to 1.3/2 (+8%)
Viewers – 2.25M to 2.17M (-4%/-0.08M)
Adults 18-49 – 1.0/3 to 1.0/3 (nc)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Blue Bloods” will be reported in next weeks report for Friday, March 4, 2011. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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