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Online advertisement for J.J. Abrams’ Super 8 uncovered

Cross-posted at

Keeping with tradition, J.J. Abrams’ latest film Super 8 is veiled in secrecy. The Steven Spielberg-produced project is currently in post-production and the most concrete bit of information we have on it is that it’ll hit theaters on June 10, 2011. Paramount will debut a new teaser trailer during today’s Super Bowl and ahead of its release, an online advertisement has been uncovered.

The online ad was discovered by the advertising site (via Super8News) and as far as we can tell, it looks legit (ad plays once):

And here are a few screenshots:

As noted, the new trailer for Super 8 is expected to air during today’s Super Bowl game between the Pittsburgh Steelers and Green Bay Packers, which airs live on FOX. It’s suspected that this advertisement contains footage from that Super Bowl TV spot. We’ll find out soon enough. Super 8 hits theaters on June 10, 2011. It stars Kyle Chandler, Noah Emmerich and Elle Fanning.

Update: SportsBusinessDaily has released a schedule of the Super Bowl advertisements and they list the spot for “Super 8” airing in the 2nd quarter. The schedule also reveals that the spot will be 30 seconds:


A-B InBev (Budweiser) :60 Anomaly, N.Y.
BMW (clean diesel) :30 Kirshenbaum Bond Senecal + Partners, N.Y.
BMW (X3) :30 Kirshenbaum Bond Senecal + Partners, N.Y.
Bridgestone :30 The Richards Group, Dallas
Carmax :30 Amalgamated, N.Y.
Coca-Cola :60 Wieden + Kennedy, Portland
General Motors (Chevy) :30 Goodby, Silverstein & Partners, S.F.
General Motors (Chevy) :30 Goodby, Silverstein & Partners, S.F.
Motorola Mobility (Xoom) :60 Anomaly, N.Y.
Paramount Pictures (“Transformers:Dark of the Moon”) :30 In-house
Paramount Pictures (“Super 8”) :30 In-house
Paramount Pictures (“Thor”) :30 In-house
Paramount Pictures (“Captain America: The First Avenger”) :30 In-house
Teleflora :30 Fire Station, L.A. (In-house)
Volkswagen (Passat) :30 Deutsch, L.A.

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