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Tosh.0 draws series high 3.6M viewers for its third season premiere

“Tosh.0” returned for its third season on a new night and a new time (Tuesday at 10:00 p.m.) and continued on its torrid ratings streak, drawing 3.6 million Total Viewers to set a new series-high by +33%, eclipsing its prior high of 2.7 million Total Viewers (July 28, 2010). The red-hot “Tosh” also set series-high benchmarks among Persons 18-49 and Men 18-34. The remarkable performance by “Tosh.0,” which moved to Tuesday nights from its previous home on Wednesdays, lifted COMEDY CENTRAL to its highest-rated and most-watched Tuesday Prime ever with P18-49, P18-34 and M18-34.

The full press release is included after the jump.

“TOSH.0” DRAWS 3.6 MILLION VIEWERS TO ITS THIRD SEASON PREMIERE

SETTING NEW HIGHS AMONG TOTAL VIEWERS, PERSONS 18-49 AND MEN 18-34

——–

Daniel Tosh’s Move From Wednesdays To Tuesdays Powers COMEDY CENTRAL

To Its Highest-Rated And Most-Watched Tuesday Prime Ever Among P18-49, P18-34 And M18-34

——–

“Tosh.0” returned for its third season on a new night and a new time (Tuesday at 10:00 p.m.) and continued on its torrid ratings streak, drawing 3.6 million Total Viewers to set a new series-high by +33%, eclipsing its prior high of 2.7 million Total Viewers (July 28, 2010). The red-hot “Tosh” also set series-high benchmarks among Persons 18-49 and Men 18-34. The remarkable performance by “Tosh.0,” which moved to Tuesday nights from its previous home on Wednesdays, lifted COMEDY CENTRAL to its highest-rated and most-watched Tuesday Prime ever with P18-49, P18-34 and M18-34.

COMEDY CENTRAL Prime Ratings (7:00 p.m.-11:00 p.m.)

1.5 million Total Viewers P2+

0.9 P18-49 (1 million viewers)

1.2 P18-34 (703,000 viewers)

1.6 M18-34 (449,000 viewers)

1.4 M18-24 (164,000 viewers)

“Tosh.0” Season 3 Premiere (Tuesday, January 11 from 10:00 p.m.-10:30 p.m.)

3.6 million Total Viewers P2+ – series record

2.5 P18-49 rating (2.8 million viewers) – series records

3.6 P18-34 rating (2.0 million viewers)

4.4 M18-34 rating (1.2 million viewers) – series records

4.4 M18-24 rating (521,000 viewers)

Third Season Premiere Highlights
Most-watched episode in series history, besting the 2.7 million Total Viewers on July 28, 2010
Highest-rated episode in series history with Persons 18-49 and Men 18-34
Doubled its Summer Season premiere (June 2, 2010) audience among P18-49 ratings (+107%)
Beat its previous P18-49 ratings record by +49% (up from a 1.7 on July 7, 2010)
2nd highest-rated episode with M18-24 in history behind August 18, 2010 episode
#1 in all TV for Tuesday Prime with M18-24 and M18-34
#2 in cable for Tuesday Prime with P18-49 (behind only BET’s historic season 4 premiere of “The Game”)

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