Oprah Winfrey had a successful premiere week for her new network OWN. The cable network drew 18.5M viewers for its first week — which launched New Year’s Day at 12PM ET / PT [via the live feed | THR]:
From Jan. 1-9, OWN was No. 25 in primetime (8-11 p.m.) among cable networks and averaged 505,000 viewers with a 0.55 household rating, up 49% from the Discovery Health channel, which the network replaced. Among women 25-54, OWN had a 0.41 rating, up 58% from Discovery Health.
For total day, OWN ranked No. 28 for the week, with an average of 239,000 viewers.