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Sarah Palin’s Alaska sinks 40% in 2nd week

Week two of the new TLC reality series Sarah Palin’s Alaska dropped a steep 40% in HH rating, 39% in viewers and 42% in A18-49 rating from its series premiere:

  • Week 1 — 3.0/4 HH rating/share, 4.957M viewers, 1.2/3 A18-49 rating/share
  • Week 2 — 1.8/3 HH rating/share (-40%), 3.039M viewers (-39%), 0.7/2 A18-49 rating/share (-42%).