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truTV renews Hardcore Pawn for second season

truTV is heading back to Detroit for more adventures in the world of pawn. The network has ordered a second season of the hit series HARDCORE PAWN, an inside look at one of the country’s largest pawn shops and the family that runs it. HARDCORE PAWN, which in August scored truTV’s biggest series launch ever, is produced by Zodiak USA. The network has ordered eight episodes, slated to begin in December.

The full press release follows after the jump.

truTV Rings Up Another Season of Hit Series HARDCORE PAWN

truTV is heading back to Detroit for more adventures in the world of pawn. The network has ordered a second season of the hit series HARDCORE PAWN, an inside look at one of the country’s largest pawn shops and the family that runs it. HARDCORE PAWN, which in August scored truTV’s biggest series launch ever, is produced by Zodiak USA. The network has ordered eight episodes, slated to begin in December.

HARDCORE PAWN takes viewers behind the scenes at American Jewelry and Loan, where customers bring in everything from alligators to prosthetic limbs. Each pawn ticket has a story, and there are more than 45,000 stories in the warehouse to tell. At the center of American Jewelry and Loan are owner Les Gold and his staff, including his son, Seth, and his trusted manager, Rich. They have to be ready to deal with the unexpected when people’s personal items are on the line. As each episode of this fascinating series reveals, haggling over a price can quickly escalate into an all-out conflict.

“This summer, truTV viewers fell in love with HARDCORE PAWN, from the Gold family and their staff to the incredible array of customers who come through the doors of American Jewelry and Loan,” said Marc Juris, executive vice president and general manager of truTV. “We look forward to seeing what new surprises HARDCORE PAWN has in store.”

This summer, the Aug. 16 premiere of HARDCORE PAWN scored truTV’s biggest series launch ever, with 2.1 million viewers, more than 1 million adults 18-49 and 602,000 men 18-49. The series has averaged 1.8 million viewers; 1 million adults 18-49; and 546,000 men 18-49. It has frequently ranked among cable’s Top 5 entertainment programs in its timeslot with key male and adult demos.

HARDCORE PAWN is executive-produced by Natalka Znak, Claire O’Donohoe, Mike Gamson and Richard Dominick. For truTV, Robyn Hutt serves as executive in charge of production and Anthony Horn is executive producer.

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