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Broadcast TV Ratings for Friday, November 12, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
5.8/11 9.140M 1.6/5
3.5/6 5.632M 1.5/5
3.1/6 4.701M 1.2/4

1.8/3 2.845M 0.9/3

1.5/3 2.484M 1.1/4

CBS finished in first place for the evening with a 5.8/11 HH rating/share, 9.140 million viewers and a 1.6/5 rating/share among adults 18-49.

Last Week:

5.8/10 HH rating [#1]

9.171M viewers [#1]

1.7/6 A18-49 [#1]

  • 8:00 p.m.: Medium (4.4/8 HH rating/share, 6.92M viewers, 1.4/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.5/8 to 4.4/8 (-2%)
Viewers – 6.97M to 6.92M (-1%/-0.05M)
Adults 18-49 – 1.5/6 to 1.4/5 (-7%)

  • 9:00 p.m.: CSI: NY (6.4/11 HH rating/share, 9.97M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers:

Households – 6.5/12 to 6.4/11 (-1.5%)
Viewers – 10.58M to 9.97M (-6%/-0.61M)
Adults 18-49 – 2.0/7 to 1.7/5 (-15%)

  • 10:00 p.m.: Blue Bloods (6.6/12 HH rating/share, 10.52M viewers, 1.6/5 A18-49 rating/share).

Week-to-week numbers:

Households – 6.5/12 to 6.6/12 (+1.5%)
Viewers – 10.31M to 10.52M (+2%/+0.21M)
Adults 18-49 – 1.8/6 to 1.6/5 (-11%)

ABC followed in second place for the evening with a 3.5/6 HH rating/share, 5.632 million viewers and a 1.5/5 rating/share among adults 18-49.

Last Week:

3.4/6 HH rating [#2]

5.259M viewers [#2]

1.5/5 A18-49 rating [#2]

  • 8:00 p.m.: Supernanny (3.3/6 HH rating/share, 5.18M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers (season seven premiere):

Households – 3.1/6 to 3.3/6 (+6.5%)
Viewers – 4.72M to 5.18M (+10%/+0.46M)
Adults 18-49 – 1.2/4 to 1.2/4 (nc)

  • 9:00 p.m.: Primetime: What Would You Do? (3.8/7 HH rating/share, 6.29M viewers, 1.9/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.6/6 to 3.8/7 (+6%)
Viewers – 5.71M to 6.29M (+10%/+0.58M)
Adults 18-49 – 1.8/6 to 1.9/6 (+6%)

  • 10:00 p.m.: 20/20 (3.5/7 HH rating/share, 5.42M viewers, 1.6/5 A18-49 rating/share).

Week-to-week numbers:

Households – 3.7/7 to 3.5/7 (-5%)
Viewers – 5.35M to 5.42M (+1%/+0.07M)
Adults 18-49 – 1.7/5 to 1.6/5 (-6%)

NBC finished in third place for the evening with a 3.1/6 HH rating/share, 4.701 million viewers and a 1.2/4 rating/share among adults 18-49.

Last Week:

3.1/6 HH rating [#3]

4.712M viewers [#3]

1.1/4 A18-49 rating [#t3]

  • 8:00 p.m.: School Pride (1.6/3 HH rating/share, 2.40M viewers, 0.6/2 A18-49 rating/share).

Week-to-week numbers:

Households – 1.5/3 to 1.6/3 (+7%)
Viewers – 2.23M to 2.40M (+8%/+0.17M)
Adults 18-49 – 0.6/2 to 0.6/2 (nc)

  • 9:00 p.m.: Dateline NBC (4.0/7 HH rating/share, 5.85M viewers, 1.4/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.0/7 to 4.0/7 (nc)
Viewers – 6.03M to 5.85M (-3%/-0.18M)
Adults 18-49 – 1.3/4 to 1.4/5 (+8%)

FOX followed in fourth place for the evening with a 1.8/3 HH rating/share and 2.845 million viewers, but was fifth among adults 18-49 with a 0.9/3 rating/share.

Last Week:

1.9/3 HH rating [#4]

3.058M viewers [#5]

0.9/3 A18-49 rating [#5]

  • 8:00 p.m.: House-REPEAT (2.2/4 HH rating/share, 3.30M viewers, 1.0/3 A18-49 rating/share).
  • 9:00 p.m.: The Good Guys (1.5/3 HH rating/share, 2.39M viewers, 0.7/2 A18-49 rating/share).

Week-to-week numbers:

Households – 1.7/3 to 1.5/3 (-12%)
Viewers – 2.70M to 2.39M (-11.5%/-0.31M)
Adults 18-49 – 0.8/3 to 0.7/2 (-12.5%)

The CW finished in fifth place for the evening with a 1.5/3 HH rating/share and 2.484 million viewers, but managed a fourth place finish among adults 18-49 with a 1.1/4 rating/share.

Last Week:

1.5/3 HH rating [#5]

2.519M viewers [#5]

1.1/4 A18-49 rating [#t3]

  • 8:00 p.m.: Smallville (1.8/3 HH rating/share, 2.89M viewers, 1.3/4 A18-49 rating/share).

Week-to-week numbers:

Households – 1.6/3 to 1.8/3 (+12.5%)
Viewers – 2.63M to 2.89M (+10%/+0.26M)
Adults 18-49 – 1.1/4 to 1.3/4 (+18%)

  • 9:00 p.m.: Supernatural (1.3/2 HH rating/share, 2.08M viewers, 0.9/3 A18-49 rating/share).

Week-to-week numbers:

Households – 1.5/3 to 1.3/2 (-13%)
Viewers – 2.46M to 2.08M (-15.5%/-0.38M)
Adults 18-49 – 1.1/4 to 0.9/3 (-18%)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Blue Bloods” will be reported in next weeks report for Friday, November 19, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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