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Broadcast TV Ratings for Friday, October 29, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
6.1/11 9.606M 1.7/6
3.3/6 5.406M 1.6/5
2.8/5 4.039M 1.2/4

1.7/3 2.601M 0.8/3

1.5/3 2.701M 1.2/4

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 6.1/11 HH rating/share, 9.606 million viewers and a 1.7/6 rating/share among adults 18-49.

Last Week:

5.8/11 HH rating [#1]

9.28M viewers [#1]

1.7/6 A18-49 [#1]

  • 8:00 p.m.: Medium (4.3/8 HH rating/share, 6.86M viewers, 1.4/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.2/8 to 4.3/8 (+2%)
Viewers – 6.54M to 6.86M (+5%/+0.32M)
Adults 18-49 – 1.4/5 to 1.4/5 (nc)

  • 9:00 p.m.: CSI: NY (6.5/12 HH rating/share, 10.42M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 6.3/11 to 6.5/11 (+3%)
Viewers – 10.25M to 10.42M (+2%/+0.17M)
Adults 18-49 – 1.8/6 to 1.8/6 (nc)

  • 10:00 p.m.: Blue Bloods (7.3/13 HH rating/share, 11.54M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 7.0/13 to 7.3/13 (+4%)
Viewers – 11.15M to 11.54M (+3.5%/+0.39M)
Adults 18-49 – 1.8/6 to 1.8/6 (nc)

ABC followed in second place for the evening with a 3.3/6 HH rating/share, 5.406 million viewers and a 1.6/5 rating/share among adults 18-49.

Last Week:

2.8/5 HH rating [#2]

4.30M viewers [#2]

1.2/4 A18-49 rating [#2]

  • 8:00 p.m.: The special It’s the Great Pumpkin, Charlie Brown-REPEAT (3.1/6 HH rating/share, 5.45M viewers, 1.6/6 A18-49 rating/share).
  • 9:00 p.m.: The second season premiere of Primetime: What Would You Do? (3.2/6 HH rating/share, 5.39M viewers, 1.7/5 A18-49 rating/share).
  • 10:00 p.m.: 20/20 (3.5/6 HH rating/share, 5.37M viewers, 1.6/5 A18-49 rating/share).

Week-to-week numbers:

Households – 3.4/6 to 3.5/6 (+3%)
Viewers – 5.19M to 5.37M (+3.5%/+0.18M)
Adults 18-49 – 1.5/5 to 1.6/5 (+7%)

NBC finished in third place for the evening with a 2.8/5 HH rating/share and 4.039 million viewers and was tied for third place among adults 18-49 with a 1.2/4 rating/share.

Last Week:

2.6/5 HH rating [#3]

3.96M viewers [#3]

0.9/3 A18-49 rating [#4]

  • 8:00 p.m.: School Pride (1.6/3 HH rating/share, 2.35M viewers, 0.6/2 A18-49 rating/share).

Week-to-week numbers:

Households – 1.8/3 to 1.6/3 (-11%)
Viewers – 2.80M to 2.35M (-16%/-0.45M)
Adults 18-49 – 0.7/3 to 0.6/2 (-14%)

  • 9:00 p.m.: Dateline NBC (3.4/6 HH rating/share, 4.88M viewers, 1.3/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.1/6 to 3.4/6 (+10%)
Viewers – 4.64M to 4.88M (+5%/+0.24M)
Adults 18-49 – 1.0/3 to 1.3/4 (+30%)

FOX followed in fourth place for the evening with a 1.7/3 HH rating/share, but was fifth among both viewers (2.601 million) and adults 18-49 (0.8/3 rating/share).

Last Week:

1.7/3 HH rating [#4]

2.45M viewers [#5]

0.7/2 A18-49 rating [#5]

  • 8:00 p.m.: House-REPEAT (1.9/4 HH rating/share, 2.76M viewers, 0.8/3 A18-49 rating/share).
  • 9:00 p.m.: The Good Guys (1.6/3 HH rating/share, 2.45M viewers, 0.7/2 A18-49 rating/share).

Week-to-week numbers:

Households – 1.5/3 to 1.6/3 (+7%)
Viewers – 2.31M to 2.45M (+6%/+0.14M)
Adults 18-49 – 0.6/2 to 0.7/2 (+17%)

The CW finished in fifth place for the evening with a 1.5/3 HH rating/share, but was fourth among viewers with 2.701 million and managed a third place tie among adults 18-49 with a 1.2/4 rating/share.

Last Week:

1.4/3 HH rating [#5]

2.48M viewers [#4]

1.1/4 A18-49 rating [#3]

  • 8:00 p.m.: Smallville (1.7/3 HH rating/share, 2.92M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 1.5/3 to 1.7/3 (+13%)
Viewers – 2.60M to 2.92M (+12%/+0.32M)
Adults 18-49 – 1.1/4 to 1.2/4 (+9%)

  • 9:00 p.m.: Supernatural (1.4/3 HH rating/share, 2.48M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers:

Households – 1.4/2 to 1.4/3 (nc)
Viewers – 2.47M to 2.48M (+0%/+0.01M)
Adults 18-49 – 1.1/4 to 1.1/4 (nc)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Blue Bloods” will be reported in next weeks report for Friday, November 5, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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