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Broadcast TV Ratings for Thursday, October 28, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
8.2/13 13.515M 3.4/9
7.3/12 12.049M 3.4/9
5.4/9 8.475M 2.9/8

3.4/6 5.911M 2.4/7
1.9/3 3.039M 1.3/4

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with an 8.2/13 HH rating/share, 13.515 million viewers and a 3.4/9 rating/share among adults 18-49.

Last Week:

8.3/14 HH rating [#1]

13.625M viewers [#1]

3.3/9 A18-49 rating [#1]

  • 8:00 p.m.: The Big Bang Theory (7.7/13 HH rating/share, 12.80M viewers, 4.1/12 A18-49 rating/share).

Week-to-week numbers:

Households – 7.9/13 to 7.7/13 (-2.5%)
Viewers – 13.05M to 12.80M (-2%/-0.25M)
Adults 18-49 – 4.1/13 to 4.1/12 (nc)

  • 8:30 p.m.: $#*! My Dad Says (6.6/11 HH rating/share, 10.82M viewers, 3.1/9 A18-49 rating/share).

Week-to-week numbers:

Households – 6.7/11 to 6.6/11 (-1.5%)
Viewers – 10.90M to 10.82M (-1%/-0.08M)
Adults 18-49 – 3.1/9 to 3.1/9 (nc)

  • 9:00 p.m.: CSI: Crime Scene Investigation (8.5/13 HH rating/share, 14.12M viewers, 3.3/9 A18-49 rating/share).

Week-to-week numbers:

Households – 9.0/14 to 8.5/13 (-6%)
Viewers – 14.96M to 14.12M (-6%/-0.84M)
Adults 18-49 – 3.4/9 to 3.3/9 (-3%)

  • 10:00 p.m.: The Mentalist (9.0/15 HH rating/share, 14.61M viewers, 3.2/9 A18-49 rating/share).

Week-to-week numbers:

Households – 9.0/16 to 9.0/15 (nc)
Viewers – 14.42M to 14.61M (+1%/-0.19M)
Adults 18-49 – 2.9/8 to 3.2/9 (+10%)

FOX followed in second place for the evening with a 7.3/12 HH rating/share, 12.049 million viewers and a 3.4/9 rating/share among adults 18-49.

Last Week:

5.8/10 HH rating [#2]

9.315M viewers [#2]

2.9/8 A18-49 rating [#2]

  • Note: Due to the live sporting event the following numbers, for Fox only, are based on the final national numbers.
  • 8:00 p.m.: MLB World Series – Game 2: Texas Rangers at San Francisco Giants (8.5/14 HH rating/share, 14.13M viewers, 4.0/12 A18-49 rating/share).

Last weeks numbers (MLB NLCS – Game 5: Philadelphia Philies at San Francisco Giants – 7:51-11:13):

Households – 6.9/12
Viewers – 11.20M
Adults 18-49 – 3.5/10

ABC finished in third place for the evening with a 5.4/9 HH rating/share, 8.475 million viewers and a 2.9/8 rating/share among adults 18-49.

Last Week:

5.1/8 HH rating [#3]

7.658M viewers [#3]

2.6/7 A18-49 rating [#3]

  • 8:00 p.m.: The special It’s the Great Pumpkin, Charlie Brown-REPEAT (3.9/7 HH rating/share, 6.98M viewers, 2.2/6 A18-49 rating/share).
  • 9:00 p.m.: Grey’s Anatomy (7.0/11 HH rating/share, 10.67M viewers, 3.8/10 A18-49 rating/share).

Week-to-week numbers (9:00-10:01):

Households – 7.2/11 to 7.0/11 (-3%)
Viewers – 10.97M to 10.67M (-3%/-0.30M)
Adults 18-49 – 4.0/11 to 3.8/10 (-5%)

  • 10:00 (10:01) p.m.: Private Practice (5.4/9 HH rating/share, 7.77M viewers, 2.7/8 A18-49 rating/share).

Week-to-week numbers (10:01-11:00):

Households – 5.1/9 to 5.4/9 (+6%)
Viewers – 7.66M to 7.77M (+1%/+0.11M)
Adults 18-49 – 2.7/8 to 2.7/8 (nc)

NBC followed in fourth place for the evening with a 3.4/6 HH rating/share, 5.911 million viewers and a 2.4/7 rating/share among adults 18-49.

Last Week:

3.0/5 HH rating [#4]

4.785M viewers [#4]

2.1/6 A18-49 rating [#3]

  • 8:00 p.m.: The special Scared Shrekless (4.3/7 HH rating/share, 8.19M viewers, 2.5/8 A18-49 rating/share).
  • 8:30 p.m.: Community (3.3/5 HH rating/share, 5.69M viewers, 2.4/7 A18-49 rating/share).

Week-to-week numbers (8:00-8:30):

Households – 2.9/5 to 3.3/5 (+14%)
Viewers – 4.46M to 5.69M (+28%/+1.23M)
Adults 18-49 – 1.9/6 to 2.4/7 (+26%)

Last week’s numbers (30 Rock):

Households – 3.2/5
Viewers – 5.18M
Adults 18-49 – 2.2/7

  • 9:00 p.m.: The Office (4.5/7 HH rating/share, 8.05M viewers, 3.9/10 A18-49 rating/share).

Week-to-week numbers (9:00-9:31):

Households – 4.0/6 to 4.5/7 (+12.5%)
Viewers – 6.87M to 8.05M (+17%/+1.18M)
Adults 18-49 – 3.4/9 to 3.9/10 (+15%)

  • 9:30 (9:31) p.m.: Outsourced (3.4/5 HH rating/share, 5.92M viewers, 2.7/7 A18-49 rating/share).

Week-to-week numbers (9:31-10:00):

Households – 3.0/5 to 3.4/5 (+13%)
Viewers – 4.95M to 5.92M (+20%/+0.97M)
Adults 18-49 – 2.3/6 to 2.7/7 (+17%)

  • 10:00 p.m.: The Apprentice (2.4/4 HH rating/share, 3.81M viewers, 1.4/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.4/4 to 2.4/4 (nc)
Viewers – 3.58M to 3.81M (+6%/+0.23M)
Adults 18-49 – 1.3/4 to 1.4/4 (+8%)

The CW finished in fifth place for the evening with a 1.9/3 HH rating/share, 3.039 million viewers and a 1.3/4 rating/share among adults 18-49.

Last Week:

1.9/3 HH rating [#5]

3.214M viewers [#5]

1.3/4 A18-49 rating [#5]

  • 8:00 p.m.: The Vampire Diaries (2.2/4 HH rating/share, 3.49M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.2/4 to 2.2/4 (nc)
Viewers – 3.62M to 3.49M (-4%/-0.13M)
Adults 18-49 – 1.7/5 to 1.7/5 (nc)

  • 9:00 p.m.: Nikita (1.6/2 HH rating/share, 2.59M viewers, 1.0/3 A18-49 rating/share).

Week-to-week numbers:

Households – 1.7/3 to 1.6/2 (-6%)
Viewers – 2.81M to 2.59M (-8%/-0.22M)
Adults 18-49 – 1.0/3 to 1.0/3 (nc)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “The Mentalist” will be reported in next weeks report for Thursday, November 4, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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