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World Series game 1 draws 15M viewers

Game 1 of the 2010 World Series between the San Francisco Giants and Texas Rangers earned an 8.9/15 household/rating share (15.0 million viewers) last night on FOX, allowing the network to cruise to victory as the top-rated program of the night.

Wednesday night’s broadcast ranked as the #5 program of the week-to-date in prime time broadcasts, on track to deliver ratings equal to a top ten prime time hit. Among Adults 18-49, last night’s game averaged a 4.7 rating to give FOX its best night of prime time television in this key demographic among households and average audience since the network’s American Idol finale in May. CBS was second with a 3.0.

The game was down 23% from last year’s game 1, but up 3% compared to the year before (2008–the last time the series didn’t feature the New York Yankees).

The full press release follows after the jump.

It’s A Hit! World Series Game 1 Dominates All Primetime Programming

Network Earns 15 Million Viewers To Win The Night

San Francisco, CA – Game 1 of the 2010 World Series between the San Francisco Giants and Texas Rangers earned an 8.9/15 household/rating share (15.0 million viewers) last night on FOX, allowing the network to cruise to victory as the top-rated program of the night.

Wednesday night’s broadcast ranked as the #5 program of the week-to-date in prime time broadcasts, on track to deliver ratings equal to a top ten prime time hit. Among Adults 18-49, last night’s game averaged a 4.7 rating to give FOX its best night of prime time television in this key demographic among households and average audience since the network’s American Idol finale in May. CBS was second with a 3.0.

Compared to last year’s World Series Game 1 (Yankees-Phillies) Wednesday night’s 8.9/15 (15.0 million viewers) is down -25% on rating (vs. 11.9/19) and down -23% on average audience (vs. 19.5 million viewers). When compared to the last non-Yankees World Series Game 1 (Phillies-Rays, ‘08) the network is up +3% on viewership (vs. 14.6 million viewers).

The showdown between San Francisco flame-thrower Tim Lincecum and Texas Rangers ace Cliff Lee opened at a 5.2/10 and built an audience nicely through the first five innings, peaking at a 10.4/16 at 9:30pm ET before the Giants blew open the game with a six-run fifth inning.

San Francisco topped all markets with a 35.9/60, a superb rating for a west coast team where the game started before 5pm local time. Dallas posted a 33.9/51 for the Rangers’ first ever appearance in the World Series.

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