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2010 New Show Ratings: Part 3 [CHARTS]

This is the third part of a continuing column that will look at the ratings and rankings for the new shows that have premiered this season — currently at 21. You can view Part 1 here and you can view Part 2 here. (Ratings through 10/23/2010).

* There have been four new show cancellations thus far this season: “Outlaw” (NBC), “My Generation” (ABC), “Lone Star” (Fox) and The Whole Truth (ABC).

Time for an updated look at the ratings for this season’s new shows. As expected, CBS continues to rate well ahead of the pack.

The network is down only minimally from the last time we looked at the ratings (in terms of HH rating and viewers) and even in the key A18-49 demo.  CBS is currently averaging 11.230M viewers with a 3.0/8 A18-49 rating and a 7.0/12 HH rating/share. Compared to premiere week, the network is down 12.5% in viewers, 12% in A18-49 rating and 12.5% in HH rating (little changed from last week’s look which had the network down 12, 12 and 11 percent, respectively).

CBS’ top-rated new show among viewers and HH rating remains Hawaii Five-O (12.162M / 3.4 A18-49 rating / 7.7 HH rating), but that’s down slightly from last week as the show still hasn’t quite stabilized. Meanwhile, the network’s top-rated new series among A18-49 remains Mike & Molly, which is averaging a a 3.7/9 rating/share (with 11.437M viewers and a 7.1/11 HH rating/share).

NBC seems to have the biggest of problems. The network’s premiere week to current cumulative average is down more than 1/4 among all three key categories. And although only one of its new shows has been canceled, none of the others have really managed to break through. The network’s biggest event, pardon the pun, is the quick decline in audience of The Event. Last week’s episode drew just 6.502 million viewers — which was down 40% from the premiere (10.877M) — and a 2.2 A18-49 rating (down 39% from the premiere — 3.6 rating).

Here are the averages for NBC (6 new shows), ABC (5 new shows), Fox (3 new shows) and The CW (2 new shows), along with their percentage declines from premiere week in parentheses:

  • NBC: 4.3/7 HH rating/share [-26%], 6.722M viewers [-28%] and a 2.1/6 A18-49 rating/share [-28%].
  • ABC: 4.2/7 HH rating/share [-12.5%], 6.582M viewers [-13%] and a 1.9/5 A18-49 rating/share [-14%].
  • Fox: 2.9/5 HH rating/share [-15%], 4.778M viewers [-16%] and a 1.9/5 A18-49 rating/share [-17%].
  • The CW: 1.7/3 HH rating/share [-19%], 2.721M viewers [-17%] and a 1.1/3 A18-49 rating/share [-15%].

Click over the jump for charts for viewers, A18-49 rating/share and HH rating/share as well as by individual network.

Ranked by Viewers

Ranked by Adult 18-49 Rating

Ranked by HH Rating

And here are charts for CBS, NBC, ABC, FOX and The CW (all ranked by Viewers).





The CW

Source: Nielsen Live + SD Final National Ratings