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Broadcast TV Ratings for Friday, October 22, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
5.8/11 9.28M 1.7/6
2.8/5 4.30M 1.2/4
2.6/5 3.96M 0.9/3

1.7/3 2.45M 0.7/2

1.4/3 2.48M 1.1/4

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 5.8/11 HH rating/share, 9.28 million viewers and a 1.7/6 rating/share among adults 18-49.

Last Week:

5.5/10 HH rating [#1]

8.66M viewers [#1]

1.5/5 A18-49 [#1]

  • 8:00 p.m.: Medium (4.2/8 HH rating/share, 6.52M viewers, 1.4/5 A18-49 rating/share).

Week-to-week numbers:

Households – 3.9/8 to 4.2/8 (+8%)
Viewers – 5.93M to 6.52M (+10%/+0.59M)
Adults 18-49 – 1.1/4 to 1.4/5 (+27%)

  • 9:00 p.m.: CSI: NY (6.4/11 HH rating/share, 10.26M viewers, 1.9/6 A18-49 rating/share).

Week-to-week numbers:

Households – 6.0/11 to 6.4/11 (+7%)
Viewers – 9.57M to 10.26M (+7%/+0.69M)
Adults 18-49 – 1.7/6 to 1.9/6 (+12%)

  • 10:00 p.m.: Blue Bloods (6.9/13 HH rating/share, 11.07M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 6.5/12 to 6.9/13 (+6%)
Viewers – 10.40M to 11.07M (+6%/+0.67M)
Adults 18-49 – 1.7/6 to 1.8/6 (+6%)

ABC followed in second place for the evening with a 2.8/5 HH rating/share, 4.30 million viewers and a 1.2/4 rating/share among adults 18-49.

Last Week:

2.8/5 HH rating [#3]

4.22M viewers [#3]

1.1/4 A18-49 rating [#t3]

  • 8:00 p.m.: No Ordinary Family-REPEAT (2.4/4 HH rating/share, 3.66M viewers, 0.9/3 A18-49 rating/share).
  • 9:00 p.m.: Primetime: What Would You Do?-REPEAT (2.7/5 HH rating/share, 4.04M viewers, 1.3/4 A18-49 rating/share).

Last weeks numbers (20/20):

Households – 2.9/6
Viewers – 3.78M
Adults 18-49 – 1.1/4

  • 10:00 p.m.: 20/20 (3.4/5 HH rating/share, 5.21M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 3.2/6 to 3.4/5 (+6%)
Viewers – 4.76M to 5.21M (+9.5%/+0.45M)
Adults 18-49 – 1.3/4 to 1.5/5 (+15%)

NBC finished in third place for the evening with a 2.6/5 HH rating/share and 3.96 million viewers, but was fourth among adults 18-49 with a 0.9/3 rating/share.

Last Week:

2.9/5 HH rating [#2]

4.26M viewers [#2]

1.1/4 A18-49 rating [#t3]

  • 8:00 p.m.: School Pride (1.8/3 HH rating/share, 2.76M viewers, 0.7/3 A18-49 rating/share).

Week-to-week numbers (series premiere):

Households – 1.9/4 to 1.8/3 (-5%)
Viewers – 2.90M to 2.76M (-5%/-0.14M)
Adults 18-49 – 0.9/3 to 0.7/3 (-22%)

  • 9:00 p.m.: Dateline NBC (3.0/5 HH rating/share, 4.47M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.4/6 to 3.0/5 (-12%)
Viewers – 4.96M to 4.47M (-10%/-0.49M)
Adults 18-49 – 1.2/4 to 1.1/4 (-8%)

FOX followed in fourth place for the evening with a 1.7/3 HH rating/share, but was fifth among both viewers (2.45 million) and adults 18-49 (0.7/2 rating/share).

Last Week:

1.6/3 HH rating [#t4]

2.50M viewers [#5]

0.8/3 A18-49 rating [#5]

  • 8:00 p.m.: House-REPEAT (1.8/3 HH rating/share, 2.58M viewers, 0.7/3 A18-49 rating/share).
  • 9:00 p.m.: The Good Guys (1.5/3 HH rating/share, 2.33M viewers, 0.6/2 A18-49 rating/share).

Week-to-week numbers:

Households – 1.5/3 to 1.5/3 (nc)
Viewers – 2.35M to 2.33M (-1%/-0.02M)
Adults 18-49 – 0.8/3 to 0.6/2 (-25%)

The CW finished in fifth place for the evening with a 1.4/3 HH rating/share, but was fourth among viewers with 2.48 million and managed a third place finish among adults 18-49 with a 1.1/4 rating/share.

Last Week:

1.6/3 HH rating [#t4]

2.99M viewers [#4]

1.3/4 A18-49 rating [#2]

  • 8:00 p.m.: Smallville (1.5/3 HH rating/share, 2.48M viewers, 1.0/4 A18-49 rating/share).

Week-to-week numbers (200th episode):

Households – 1.7/3 to 1.5/3 (-12%)
Viewers – 3.19M to 2.48M (-22%/-0.71M)
Adults 18-49 – 1.3/5 to 1.0/4 (-23%)

  • 9:00 p.m.: Supernatural (1.4/2 HH rating/share, 2.48M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers:

Households – 1.5/3 to 1.4/2 (-7%)
Viewers – 2.84M to 2.48M (-13%/-0.36M)
Adults 18-49 – 1.2/4 to 1.1/4 (-8%)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Blue Bloods” will be reported in next weeks report for Friday, October 29, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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