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Broadcast TV Ratings for Thursday, October 21, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
8.3/14 13.625M 3.3/9
5.8/10 9.315M 2.9/8
5.1/8 7.658M 2.6/7

3.0/5 4.785M 2.1/6
1.9/3 3.214M 1.3/4

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with an 8.3/14 HH rating/share, 13.625 million viewers and a 3.3/9 rating/share among adults 18-49.

Last Week:

8.3/14 HH rating [#1]

13.530M viewers [#1]

3.3/10 A18-49 rating [#1]

  • 8:00 p.m.: The Big Bang Theory (7.8/13 HH rating/share, 12.94M viewers, 4.0/13 A18-49 rating/share).

Week-to-week numbers:

Households – 7.6/13 to 7.8/13 (+3%)
Viewers – 12.56M to 12.94M (+3%/+0.38M)
Adults 18-49 – 4.3/14 to 4.0/13 (-7%)

  • 8:30 p.m.: $#*! My Dad Says (6.7/11 HH rating/share, 10.91M viewers, 3.1/9 A18-49 rating/share).

Week-to-week numbers:

Households – 6.1/10 to 6.7/11 (+10%)
Viewers – 10.16M to 10.91M (+7%/+0.75M)
Adults 18-49 – 3.2/9 to 3.1/9 (-3%)

  • 9:00 p.m.: CSI: Crime Scene Investigation (8.9/14 HH rating/share, 14.73M viewers, 3.3/9 A18-49 rating/share).

Week-to-week numbers:

Households – 8.9/14 to 8.9/14 (nc)
Viewers – 14.45M to 14.73M (+2%/+0.28M)
Adults 18-49 – 3.1/8 to 3.3/9 (+6.5%)

  • 10:00 p.m.: The Mentalist (8.9/15 HH rating/share, 14.22M viewers, 2.9/8 A18-49 rating/share).

Week-to-week numbers:

Households – 9.4/16 to 8.9/15 (-5%)
Viewers – 15.13M to 14.22M (-6%/-0.91M)
Adults 18-49 – 3.3/10 to 2.9/8 (-12%)

FOX followed in second place for the evening with a 5.8/10 HH rating/share, 9.315 million viewers and a 2.9/8 rating/share among adults 18-49.

Last Week:

4.5/7 HH rating [#3]

7.376M viewers [#3]

2.3/7 A18-49 rating [#4]

  • 8:00 p.m.: MLB NLCS – Game 5: Philadelphia Philies at San Francisco Giants (5.8/10 HH rating/share, 9.31M viewers, 2.9/8 A18-49 rating/share).

Last weeks numbers (Bones – 8:00-9:00):

Households – 5.9/10
Viewers – 9.58M
Adults 18-49 – 2.6/8

Last weeks numbers (Fringe – 9:00-10:00):

Households – 3.2/5
Viewers – 5.22M
Adults 18-49 – 2.0/5

ABC finished in third place for the evening with a 5.1/8 HH rating/share, 7.658 million viewers and a 2.6/7 rating/share among adults 18-49.

Last Week:

5.4/9 HH rating [#2]

8.138M viewers [#2]

2.9/8 A18-49 rating [#2]

  • 8:00 p.m.: Grey’s Anatomy-REPEAT (3.0/5 HH rating/share, 4.36M viewers, 1.2/4 A18-49 rating/share).
  • 9:00 p.m.: Grey’s Anatomy (7.1/11 HH rating/share, 10.79M viewers, 3.9/10 A18-49 rating/share).

Week-to-week numbers (9:00-10:01):

Households – 7.8/13 to 7.1/11 (-9%)
Viewers – 12.11M to 10.79M (-11%/-1.32M)
Adults 18-49 – 4.6/12 to 3.9/10 (-15%)

  • 10:00 (10:01) p.m.: Private Practice (5.3/9 HH rating/share, 7.82M viewers, 2.8/8 A18-49 rating/share).

Week-to-week numbers (10:01-11:00):

Households – 5.5/10 to 5.3/9 (-4%)
Viewers – 8.07M to 7.82M (-3%/-0.25M)
Adults 18-49 – 3.0/9 to 2.8/8 (-7%)

NBC followed in fourth place for the evening with a 3.0/5 HH rating/share, 4.785 million viewers and a 2.1/6 rating/share among adults 18-49.

Last Week:

3.2/5 HH rating [#4]

5.274M viewers [#4]

2.4/7 A18-49 rating [#3]

  • 8:00 p.m.: Community (3.0/5 HH rating/share, 4.55M viewers, 1.9/6 A18-49 rating/share).

Week-to-week numbers:

Households – 2.9/5 to 3.0/5 (+3%)
Viewers – 4.81M to 4.55M (-5%/-0.26M)
Adults 18-49 – 2.2/7 to 1.9/6 (-14%)

  • 8:30 p.m.: 30 Rock (3.3/5 HH rating/share, 5.26M viewers, 2.2/7 A18-49 rating/share).

Week-to-week numbers (live edition):

Households – 4.0/7 to 3.3/5 (-17.5%)
Viewers – 6.70M to 5.26M (-21.5%/-1.44M)
Adults 18-49 – 3.1/9 to 2.2/7 (-29%)

  • 9:00 p.m.: The Office (4.0/6 HH rating/share, 6.82M viewers, 3.4/9 A18-49 rating/share).

Week-to-week numbers (9:00-9:31):

Households – 4.3/7 to 4.0/6 (-7%)
Viewers – 7.36M to 6.82M (-7%/-0.54M)
Adults 18-49 – 3.8/10 to 3.4/9 (-10.5%)

  • 9:30 (9:31) p.m.: Outsourced (3.0/5 HH rating/share, 4.94M viewers, 2.3/6 A18-49 rating/share).

Week-to-week numbers (9:31-10:00):

Households – 3.2/5 to 3.0/5 (-6%)
Viewers – 5.40M to 4.94M (-8.5%/-0.46M)
Adults 18-49 – 2.6/7 to 2.3/6 (-11.5%)

  • 10:00 p.m.: The Apprentice (2.3/4 HH rating/share, 3.57M viewers, 1.3/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.5/4 to 2.3/4 (-8%)
Viewers – 3.70M to 3.57M (-3.5%/-0.13M)
Adults 18-49 – 1.3/4 to 1.3/4 (nc)

The CW finished in fifth place for the evening with a 1.9/3 HH rating/share, 3.214 million viewers and a 1.3/4 rating/share among adults 18-49.

Last Week:

1.2/2 HH rating [#5]

1.858M viewers [#5]

0.7/2 A18-49 rating [#5]

  • 8:00 p.m.: The Vampire Diaries (2.2/4 HH rating/share, 3.58M viewers, 1.6/5 A18-49 rating/share).

Episode-to-episode numbers (10/7/2010):

Households – 2.1/4 to 2.2/4 (+5%)
Viewers – 3.47M to 3.58M (+3%/+0.11M)
Adults 18-49 – 1.6/5 to 1.6/5 (nc)

  • 9:00 p.m.: Nikita (1.7/3 HH rating/share, 2.84M viewers, 1.0/3 A18-49 rating/share).

Episode-to-episode numbers (10/7/2010):

Households – 1.8/3 to 1.7/3 (-6%)
Viewers – 2.90M to 2.84M (-2%/-0.02M)
Adults 18-49 – 1.1/3 to 1.0/3 (-9%)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “The Mentalist” will be reported in next weeks report for Thursday, October 28, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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