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Broadcast TV Ratings for Friday, October 15, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
5.5/10 8.66M 1.5/5
2.9/5 4.26M 1.1/4
2.8/5 4.22M 1.1/4

1.6/3 2.99M 1.3/4

1.6/3 2.50M 0.8/3

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 5.5/10 HH rating/share, 8.66 million viewers and a 1.5/5 rating/share among adults 18-49.

Last Week:

5.6/11 HH rating [#1]

9.02M viewers [#1]

1.6/6 A18-49 [#1]

  • 8:00 p.m.: Medium (4.0/8 HH rating/share, 6.14M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.8/7 to 4.0/8 (+5%)
Viewers – 6.08M to 6.14M (+1%/+0.06M)
Adults 18-49 – 1.2/5 to 1.2/4 (n/c)

  • 9:00 p.m.: CSI: NY (6.0/11 HH rating/share, 9.54M viewers, 1.7/6 A18-49 rating/share).

Week-to-week numbers:

Households – 6.2/11 to 6.0/11 (-3%)
Viewers – 9.89M to 9.54M (-3.5%/-0.35M)
Adults 18-49 – 1.9/6 to 1.7/6 (-10.5%)

  • 10:00 p.m.: Blue Bloods (6.4/11 HH rating/share, 10.29M viewers, 1.7/6 A18-49 rating/share).

Week-to-week numbers:

Households – 6.8/13 to 6.4/11 (-6%)
Viewers – 11.14M to 10.29M (-8%/-0.85M)
Adults 18-49 – 1.8/6 to 1.7/6 (-6%)

NBC followed in second place for the evening with a 2.9/5 HH rating/share and 4.26 million viewers, but was tied for third place among adults 18-49 with a 1.1/4 rating/share.

Last Week:

3.9/7 HH rating [#2]

5.76M viewers [#2]

1.4/5 A18-49 rating [#2]

  • 8:00 p.m.: The series premiere of School Pride (1.9/4 HH rating/share, 2.90M viewers, 0.9/3 A18-49 rating/share).
  • 9:00 p.m.: Dateline NBC (3.4/6 HH rating/share, 4.93M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers (8:00-10:00):

Households – 4.4/8 to 3.4/6 (-23%)
Viewers – 6.54M to 4.93M (-25%/-1.61M)
Adults 18-49 – 1.6/6 to 1.2/4 (-25%)

Last weeks numbers (Outlaw – 10:00-11:00):

Households – 2.8/5
Viewers – 4.10M
Adults 18-49 – 0.9/3

ABC finished in third place for the evening with a 2.8/5 HH rating/share, 4.22 million viewers and was tied for third place among adults 18-49 with a 1.1/4 rating/share.

Last Week:

2.6/5 HH rating [#3]

3.98M viewers [#3]

1.2/4 A18-49 rating [#3]

  • 8:00 p.m.: No Ordinary Family-REPEAT (2.6/5 HH rating/share, 4.11M viewers, 1.0/4 A18-49 rating/share).
  • 9:00 p.m.: 20/20 (2.6/5 HH rating/share, 3.86M viewers, 1.1/4 A18-49 rating/share).
  • 10:00 p.m.: Another hour of 20/20 (3.2/6 HH rating/share, 4.69M viewers, 1.3/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.6/7 to 3.2/6 (-22%)
Viewers – 5.47M to 4.69M (-14%/-0.78M)
Adults 18-49 – 1.8/6 to 1.3/4 (-28%)

The CW followed in a tie for fourth place for the evening with a 1.6/3 HH rating/share, but was alone in fourth among viewers with 2.99 million and managed a second place finish among adults 18-49 with a 1.3/4 rating/share.

Last Week:

1.5/3 HH rating [#5]

2.33M viewers [#5]

1.0/4 A18-49 rating [#4]

  • 8:00 p.m.: The 200th episode of Smallville (1.7/3 HH rating/share, 3.18M viewers, 1.3/5 A18-49 rating/share).

Week-to-week numbers:

Households – 1.4/3 to 1.7/3 (+21%)
Viewers – 2.30M to 3.18M (+38%/+0.88M)
Adults 18-49 – 1.0/4 to 1.3/5 (+30%)

  • 9:00 p.m.: Supernatural (1.5/3 HH rating/share, 2.80M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 1.4/3 to 1.5/3 (+7%)
Viewers – 2.16M to 2.80M (+30%/+0.64M)
Adults 18-49 – 0.9/3 to 1.2/4 (+33%)

FOX finished in a tie for fourth place for the evening with a 1.6/3 HH rating/share, but was fifth among both viewers (2.50 million) and adults 18-49 (0.8/3 rating/share).

Last Week:

1.7/3 HH rating [#4]

2.67M viewers [#4]

0.9/3 A18-49 rating [#5]

  • 8:00 p.m.: House-REPEAT (1.7/3 HH rating/share, 2.67M viewers, 0.8/3 A18-49 rating/share).
  • 9:00 p.m.: The Good Guys (1.5/3 HH rating/share, 2.33M viewers, 0.8/3 A18-49 rating/share).

Week-to-week numbers (9:01-10:00):

Households – 1.5/3 to 1.5/3 (n/c)
Viewers – 2.26M to 2.33M (+3%/+0.03M)
Adults 18-49 – 0.7/3 to 0.8/3 (+14%)

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Blue Bloods” will be reported in next weeks report for Friday, October 22, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.