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Broadcast TV Ratings for Sunday, October 10, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
9.3/15 15.279M 4.6/13
7.3/12 11.889M 4.7/13

5.7/9 8.936M 2.6/7

3.2/5 5.412M 2.5/7

Click over the jump to check out the rest of the nights complete ratings and breakdowns.

CBS finished in first place for the evening with a 9.3/15 HH rating/share and 15.279 million viewers, but was second among adults 18-49 with a 4.6/13 rating/share.

Last Week

7.3/12 HH Rating/Share [#2]
12.031M Viewers [#2]
3.2/8 A18-49 Rating [#3]

  • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
  • 4:15 p.m.: CBS Football (12.7/26 HH rating/share, 20.79M viewers, 7.7/28 A18-49 rating/share).

Episode-to-episode numbers (9/26/2010 – CBS Football - 4:15-7:43):

Households – 14.0/27 to 12.7/26 (-9%)
Viewers – 23.13M to 20.79M (-10%/-2.34M)
Adults 18-49 – 8.5/28 to 7.7/28 (-9%)

  • 7:58 p.m.: 60 Minutes (9.4/15 HH rating/share, 15.02M viewers, 3.7/10 A18-49 rating/share).

Week-to-week numbers (7:00-8:00):

Households – 7.8/13 to 9.4/15 (+20.5%)
Viewers – 12.26M to 15.02M (+22.5%/+2.76M)
Adults 18-49 – 2.0/6 to 3.7/10 (+85%)

  • 8:58 p.m.: The Amazing Race (6.9/11 HH rating/share, 11.99M viewers, 3.8/9 A18-49 rating/share).

Week-to-week numbers (8:00-9:00):

Households – 6.2/10 to 6.9/11 (+11%)
Viewers – 10.67M to 11.99M (+12%/+1.32M)
Adults 18-49 – 3.4/9 to 3.8/9 (+12%)

  • 9:58 p.m.: Undercover Boss (7.5/13 HH rating/share, 12.44M viewers, 3.7/10 A18-49 rating/share).

Week-to-week numbers (9:00-10:00):

Households – 7.7/12 to 7.5/13 (-3%)
Viewers – 13.41M to 12.44M (-7%/-0.97M)
Adults 18-49 – 4.0/10 to 3.7/10 (-7.5%)

  • 10:58 p.m.: CSI: Miami (6.1/13 HH rating/share, 9.48M viewers, 2.7/9 A18-49 rating/share).

Week-to-week numbers (season nine premiere – 10:00-11:00):

Households – 7.3/12 to 6.1/13 (-16%)
Viewers – 11.75M to 9.48M (-19%/-2.27M)
Adults 18-49 – 3.2/8 to 2.7/9 (-16%)

NBC followed in second place for the evening with a 7.3/12 HH rating/share and 11.889 million viewers, but managed a first place finish among adults 18-49 with a 4.7/13 rating/share.

Last Week:

9.2/15 HH Rating/Share [#1]
15.262M Viewers [#1]
5.7/15 A18-49 Rating [#1]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
  • 7:00 p.m: Football Night in America, Part 1 (Not counted in national ratings).

Last weeks numbers (Football Night in America, Part 1):

(‘Part 1′ is not counted in the national ratings)

  • 7:30 p.m: Football Night in America, Part 2 (1.5/3 HH rating/share, 2.33M viewers, 0.9/3 A18-49 rating/share).

Week-to-week numbers (Football Night in America, Part 2 – 7:30-7:56):

Households – 3.4/6 to 1.5/3 (-56%)
Viewers – 5.21M to 2.33M (-55%/-2.88M)
Adults 18-49 – 1.9/6 to 0.9/3 (-53%)

  • 7:58 p.m: Football Night in America, Part 3 (5.3/9 HH rating/share, 8.75M viewers, 3.5/11 A18-49 rating/share).

Week-to-week numbers (Football Night in America, Part 3 – 7:56-8:20):

Households – 6.5/11 to 5.3/9 (-18.5%)
Viewers – 10.77M to 8.75M (-19%/-2.02M)
Adults 18-49 – 3.9/11 to 3.5/11 (-10%)

  • 8:22 p.m: Sunday Night Football: Pre-Kick (7.3/12 HH rating/share, 12.06M viewers, 4.9/14 A18-49 rating/share).

Week-to-week numbers (Sunday Night Football: Pre-Kick - 8:20-8:31):

Households – 9.3/15 to 7.3/12 (-21.5%)
Viewers – 15.79M to 12.06M (-24%/-3.73M)
Adults 18-49 – 5.6/16 to 4.9/14 (-12.5%)

  • 8:31 p.m: Sunday Night Football: Philadelphia Eagles at San Francisco 49ers (10.3/17 HH rating/share, 16.86M viewers, 6.7/18 A18-49 rating/share).

Week-to-week numbers (Sunday Night Football: Chicago Bears at New York Giants - 8:31-11:14):

Households – 12.5/20 to 10.3/17 (-18%)
Viewers – 20.93M to 16.86M (-19%/-4.07M)
Adults 18-49 – 8.0/20 to 6.7/18 (-16%)

ABC finished in third place for the evening with a 5.7/9 HH rating/share, 8.936 million viewers and a 2.6/7 rating/share among adults 18-49.

Last Week:

5.8/9 HH Rating/Share [#3]
9.502M Viewers [#4]
2.9/8 A18-49 Rating [#4]

  • 7:00 p.m.: America’s Funniest Home Videos (3.8/7 HH rating/share, 6.35M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers (season 21 premiere):

Households – 4.0/7 to 3.8/7 (-5%)
Viewers – 7.14M to 6.35M (-11%/-0.79M)
Adults 18-49 – 1.9/6 to 1.5/5 (-21%)

  • 8:00 p.m.: Extreme Makeover: Home Edition (5.0/8 HH rating/share, 8.15M viewers, 2.3/6 A18-49 rating/share).

Week-to-week numbers:

Households – 5.2/8 to 5.0/8 (-4%)
Viewers – 8.69M to 8.15M (-6%/-0.54M)
Adults 18-49 – 2.6/7 to 2.3/6 (-11.5%)

  • 9:00 p.m.: Desperate Housewives (7.8/12 HH rating/share, 12.19M viewers, 3.8/9 A18-49 rating/share).

Week-to-week numbers (9:00-10:01):

Households – 8.2/12 to 7.8/12 (-5%)
Viewers – 13.23M to 12.19M (-8%/-1.04M)
Adults 18-49 – 4.4/10 to 3.8/9 (-14%)

  • 10:00 (10:01) p.m.: Brothers & Sisters (6.1/10 HH rating/share, 9.04M viewers, 2.8/7 A18-49 rating/share).

Week-to-week numbers (10:01-11:00):

Households – 6.0/10 to 6.1/10 (+2%)
Viewers – 9.17M to 9.04M (-1%/-0.13M)
Adults 18-49 – 3.0/8 to 2.8/7 (-7%)

FOX followed in fourth place for the evening with a 3.2/5 HH rating/share, 5.412 million viewers and a 2.5/7 rating/share among adults 18-49.

Last Week:

5.6/9 HH Rating/Share [#4]
9.629M Viewers [#3]
4.3/11 A18-49 Rating [#2]

  • 7:00 p.m.: American Dad-REPEAT (2.2/4 HH rating/share, 3.83M viewers, 1.6/5 A18-49 rating/share).

Last weeks numbers (Fox Sunday Football – 4:15-7:22):

Households – 13.8/27
Viewers – 23.13M
Adults 18-49 – 9.0/30

  • 7:30 p.m.: The Simpsons-REPEAT (2.3/4 HH rating/share, 3.93M viewers, 1.7/5 A18-49 rating/share).

Last weeks numbers (The OT – 7:23-8:00):

Households – 7.2/13
Viewers – 11.92M
Adults 18-49 – 5.0/16

  • 8:00 p.m.: The Simpsons (3.8/6 HH rating/share, 6.72M viewers, 3.0/8 A18-49 rating/share).

Week-to-week numbers:

Households – 5.0/8 to 3.8/6 (-24%)
Viewers – 8.63M to 6.72M (-22%/-1.91M)
Adults 18-49 – 4.2/11 to 3.0/8 (-29%)

  • 8:30 p.m.: The Cleveland Show (3.2/5 HH rating/share, 5.59M viewers, 2.6/7 A18-49 rating/share).

Week-to-week numbers:

Households – 3.8/6 to 3.2/5 (-16%)
Viewers – 6.70M to 5.59M (-17%/-1.11M)
Adults 18-49 – 3.1/8 to 2.6/7 (-16%)

  • 9:00 p.m.: Family Guy (4.1/6 HH rating/share, 7.02M viewers, 3.4/9 A18-49 rating/share).

Week-to-week numbers:

Households – 4.6/7 to 4.1/6 (-11%)
Viewers – 7.98M to 7.02M (-12%/-0.96M)
Adults 18-49 – 4.0/10 to 3.4/9 (-15%)

  • 9:30 p.m.: American Dad (3.2/5 HH rating/share, 5.38M viewers, 2.5/6 A18-49 rating/share).

Week-to-week numbers (season six premiere):

Households – 3.7/6 to 3.2/5 (-13.5%)
Viewers – 6.16M to 5.38M (-13%/-0.78M)
Adults 18-49 – 3.0/7 to 2.5/6 (-17%)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonights episode of “Sunday Night Football: Philadelphia Eagles at San Francisco 49ers” will be reported in next weeks report for Sunday, October 17, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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