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Kristen Bell willing to finance Veronica Mars movie

Warner Brothers may not be willing to make a movie adaptation of Veronica Mars, but series star Kristen Bell continues to make her voice heard.

The actress tells THR that she understands the studio’s reluctance to commit resources to adapting the critically acclaimed — but low-rated — 2004-07 series to the big screen, but she says she’s willing to finance the project herself. Unfortunately WB won’t relinquish the rights:

It’s a business and the sad truth is that … they’re not going to relinquish the rights to something and let us do it,” Bell told THR. “We really have to do it with them because they own it.”

“At this point, Warner Bros. can make it but like any studio they have research that tells them whether or not they’ll make their money back,” she added. “And that’s what we’ve been told: That it’s just not there. So my duty, because I wanted this movie made from the minute our show got canceled, is to a) do it before I’m 40; and b) to prove to Warner Bros. that there is an audience. You already have 3 million who watched it every week hardcore fans that will see it — you can only build from there.”

Bell says she’d even be willing to settle for a web series, but prefers a film version:

“I would be down with doing a Web series,” she said. “I think, and I don’t speak for anyone else but myself, but I think that they want it grand because it is deserving of being on the big screen. I think that maybe our creators would settle for that but I think that we all really want to push for the movie if it can happen.”