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Broadcast TV Ratings for Thursday, September 16, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
5.1/9 7.943M 2.2/7
3.7/6 5.751M 1.8/6
2.8/5 4.285M 1.4/4

2.0/4 3.201M 1.3/4
1.7/3 2.446M 0.7/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 5.1/9 HH rating/share, 7.943 million viewers and a 2.2/7 rating/share among adults 18-49.

Last Week:

4.3/7 HH rating [#2]

6.784M viewers [#2]

1.6/5 A18-49 rating [#2]

  • 8:00 p.m.: The Big Bang Theory-REPEAT (4.8/9 HH rating/share, 7.41M viewers, 2.0/7 A18-49 rating/share).
  • 8:30 p.m.: The Big Bang Theory-REPEAT (5.2/9 HH rating/share, 8.22M viewers, 2.4/8 A18-49 rating/share).

Last week’s numbers (Big Brother – 8:00-9:00):

Households – 4.6/8
Viewers – 7.82M
Adults 18-49 – 2.6/8

  • 9:00 p.m.: The Big Bang Theory-REPEAT (5.3/9 HH rating/share, 8.36M viewers, 2.6/8 A18-49 rating/share).
  • 9:30 p.m.: The Big Bang Theory-REPEAT (5.2/9 HH rating/share, 8.27M viewers, 2.6/7 A18-49 rating/share).
  • 10:00 p.m.: The Mentalist-REPEAT (5.1/9 HH rating/share, 7.70M viewers, 1.7/5 A18-49 rating/share).

ABC followed in second place for the evening with a 3.7/6 HH rating/share, 5.751 million viewers and a 1.8/6 rating/share among adults 18-49.

Last Week:

3.1/5 HH rating [#3]

4.960M viewers [#3]

1.3/3 A18-49 rating [#4]

  • 8:00 p.m.: Wipeout-REPEAT (3.8/7 HH rating/share, 6.49M viewers, 1.9/7 A18-49 rating/share).
  • 9:00 p.m.: Grey’s Anatomy-REPEAT (3.2/5 HH rating/share, 4.94M viewers, 1.6/5 A18-49 rating/share).
  • 10:00 p.m.: Grey’s Anatomy-REPEAT (3.9/7 HH rating/share, 5.82M viewers, 1.9/6 A18-49 rating/share).

Last week’s numbers (Rookie Blueseason one finale – 9:00-11:00):

Households – 3.2/5
Viewers – 4.87M
Adults 18-49 – 1.2/3

NBC finished in third place for the evening with a 2.8/5 HH rating/share, 4.285 million viewers and a 1.4/4 rating/share among adults 18-49.

Last Week:

13.8/23 HH rating [#1]

22.904M viewers [#1]

8.8/14 A18-49 rating [#1]

  • 8:00 p.m.: The Office-REPEAT (2.5/5 HH rating/share, 3.56M viewers, 1.1/4 A18-49 rating/share).
Last week’s numbers (NFL Opening Kickoff Show – 8:00-8:30):

Households – 7.4/14
Viewers – 11.46M
Adults 18-49 – 3.0/14

  • 8:30 p.m.: The Office-REPEAT (2.3/4 HH rating/share, 3.47M viewers, 1.3/4 A18-49 rating/share).
Last week’s numbers (NFL Pre-Kick Show – 8:30-8:42):

Households – 12.0/21
Viewers – 19.68M
Adults 18-49 – 7.0/22

  • 9:00 p.m.: The 10th season premiere of The Apprentice (3.0/5 HH rating/share, 4.67M viewers, 1.5/5 A18-49 rating/share).

Season premiere comparison (SUN; 3/14/2010 – ninth season premiere):

Households – 5.1/8 to 3.0/5 (-41%)
Viewers – 8.27M to 4.67M (-43.5%/-3.60M)
Adults 18-49 – 3.2/8 to 1.5/5 (-53%)

Last week’s numbers (NFL Season Opener: Minnesota Vikings at New Orleans Saints – 8:42-11:25):

Households – 16.5/28
Viewers – 27.49M
Adults 18-49 – 10.7/30

The CW followed in fourth place for the evening with a 2.0/4 HH rating/share, 3.201 million viewers and a 1.3/4 rating/share among adults 18-49.

Last Week:

2.1/3 HH rating [#5]

3.459M viewers [#5]

1.5/4 A18-49 rating [#3]

  • 8:00 p.m.: The Vampire Diaries (1.9/3 HH rating/share, 3.04M viewers, 1.4/5 A18-49 rating/share).

Week-to-week numbers (second season premiere):

Households – 2.0/3 to 1.9/3 (-5%)
Viewers – 3.36M to 3.04M (-9.5%/-0.32M)
Adults 18-49 – 1.6/5 to 1.4/5 (-12.5%)

  • 9:00 p.m.: Nikita (2.1/4 HH rating/share, 3.36M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers (series premiere):

Households – 2.2/3 to 2.1/4 (-4.5%)
Viewers – 3.57M to 3.36M (-6%/-0.21M)
Adults 18-49 – 1.4/4 to 1.2/4 (-14%)

FOX finished in fifth place for the evening with a 1.7/3 HH rating/share, 2.446 million viewers and a 0.7/2 rating/share among adults 18-49.

Last Week:

2.3/4 HH rating [#4]

3.496M viewers [#4]

0.9/2 A18-49 rating [#5]

  • 8:00 p.m.: Fringe-REPEAT (1.6/3 HH rating/share, 2.35M viewers, 0.7/2 A18-49 rating/share).
  • 9:00 p.m.: Fringe-REPEAT (1.7/3 HH rating/share, 2.54M viewers, 0.7/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “The Apprentice” will be reported in next weeks report for Thursday, September 23, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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