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True Blood season finale draws 5.4M viewers; +5% over season two finale

The third season finale of True Blood drew a 3.0/5 HH rating/share, 5.38 million viewers and a 3.0/7 A18-49 rating on Sunday night. That was an increase of 5% in total viewers and 3% in A18-49 rating from last season’s finale (5.11M / 2.9 rating).

The finale was actually down slightly from the week prior (-1% in viewers and -6% in A18-49 rating).

Overall, the third season averaged a 2.8/5 HH rating/share, 4.97 million viewers and a 2.9/8 A18-49 rating through 12 episodes.