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Broadcast TV Ratings for Thursday, September 9, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
13.8/23 22.904M 8.8/24
4.3/7 6.784M 1.6/5
3.1/5 4.960M 1.3/3

2.3/4 3.496M 0.9/2
2.1/3 3.459M 1.5/4

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

NBC finished in first place for the evening with a 13.8/23 HH rating/share, 22.904 million viewers and an 8.8/24 rating/share among adults 18-49.

Last Week:

3.4/4 HH rating [#3]

5.18M viewers [#3]

1.8/5 A18-49 rating [#2]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
  • 8:00 p.m.: NFL Opening Kickoff Show (7.4/14 HH rating/share, 11.46M viewers, 3.0/4 A18-49 rating/share).
Year-to-year numbers (NFL Opening Kickoff Show – 9/10/2009 – 8:00-8:30):

Households – 5.8/11 to 7.4/14 (+28%)
Viewers – 9.23M to 11.46M (+24%/+2.23M)
Adults 18-49 – 3.2/11 to 3.0/14 (-6%)

  • 8:30 p.m.: NFL Pre-Kick Show (12.0/21 HH rating/share, 19.68M viewers, 7.0/22 A18-49 rating/share).
Year-to-year numbers (NFL Pre-Kick Show – 9/10/2009 – 8:30-8:41):

Households – 9.5/17 to 12.0/21 (+26%)
Viewers – 15.53M to 19.68M (+27%/+4.15M)
Adults 18-49 – 5.7/19 to 7.0/22 (+23%)

  • 8:42 p.m.: NFL Season Opener: Minnesota Vikings at New Orleans Saints (16.5/28 HH rating/share, 27.49M viewers, 10.7/30 A18-49 rating/share).

Year-to-year numbers (NFL Football: Tennessee Titans at Pittsburgh Steelers – 9/10/2009 – 8:41-11:50):

Households – 12.8/22 to 16.5/28 (+29%)
Viewers – 20.91M to 27.49M (+31%/+6.58M)
Adults 18-49 – 8.6/25 to 10.7/30 (+24%)

CBS followed in second place for the evening with a 4.3/7 HH rating/share, 6.784 million viewers and a 1.6/5 rating/share among adults 18-49.

Last Week:

6.2/10 HH rating [#1]

9.64M viewers [#1]

2.7/8 A18-49 rating [#1]

  • 8:00 p.m.: Big Brother (4.6/8 HH rating/share, 7.72M viewers, 2.5/8 A18-49 rating/share).

Week-to-week numbers:

Households – 4.0/7 to 4.6/8 (+15%)
Viewers – 6.54M to 7.72M (+18%/+1.18M)
Adults 18-49 – 2.3/7 to 2.5/8 (+9%)

Episode-to-episode numbers (WED; 9/8/2010):

Households – 4.6/8 to 4.6/8 (n/c)
Viewers – 7.81M to 7.72M (-1%/-0.09M)
Adults 18-49 – 2.7/9 to 2.5/8 (-7%)

  • 9:00 p.m.: CSI: Crime Scene Investigation-REPEAT (3.8/6 HH rating/share, 6.00M viewers, 1.2/3 A18-49 rating/share).
  • 10:00 p.m.: The Mentalist-REPEAT (4.5/8 HH rating/share, 6.64M viewers, 1.2/3 A18-49 rating/share).

ABC finished in third place for the evening with a 3.1/5 HH rating/share and 4.960 million viewers, but was fourth among adults 18-49 with a 1.3/3 rating/share.

Last Week:

3.9/7 HH rating [#2]

6.31M viewers [#2]

1.6/5 A18-49 rating [#3]

  • 8:00 p.m.: Wipeout-REPEAT (3.1/5 HH rating/share, 5.15M viewers, 1.4/4 A18-49 rating/share).
  • 9:00 p.m.: Rookie Blue (3.2/5 HH rating/share, 4.99M viewers, 1.2/3 A18-49 rating/share).

Week-to-week numbers:

Households – 3.0/5 to 3.2/5 (+7%)
Viewers – 4.68M to 4.99M (+7%/+0.31M)
Adults 18-49 – 1.1/3 to 1.2/3 (+9%)

  • 10:00 p.m.: The season one finale of Rookie Blue (3.1/5 HH rating/share, 4.74M viewers, 1.1/3 A18-49 rating/share).

Last week’s numbers (NightlinePrime – Secrets of Your Mind: Why We Do What We Do):

Households – 2.4/4
Viewers – 3.56M
Adults 18-49 – 0.9/3

FOX followed in fourth place for the evening with a 2.3/4 HH rating/share and 3.496 million viewers, but fell to fifth place among adults 18-49 with a 0.9/2 rating/share.

Last Week:

2.9/5 HH rating [#4]

4.68M viewers [#4]

1.5/4 A18-49 rating [#4]

  • 8:00 p.m.: Bones-REPEAT (2.9/5 HH rating/share, 4.52M viewers, 1.0/3 A18-49 rating/share).
  • 9:00 p.m.: Fringe-REPEAT (1.6/3 HH rating/share, 2.47M viewers, 0.7/2 A18-49 rating/share).

The CW finished in fifth place for the evening with a 2.1/3 HH rating/share and 3.459 million viewers, but managed a third place finish among adults 18-49 with a 1.5/4 rating/share.

Last Week:

1.1/2 HH rating [#5]

1.79M viewers [#5]

0.6/2 A18-49 rating [#5]

  • 8:00 p.m.: The second season premiere of The Vampire Diaries (2.0/3 HH rating/share, 3.35M viewers, 1.6/6 A18-49 rating/share).

Season premiere comparison (9/10/2009 – season one/series premiere):

Households – 3.2/5 to 2.0/3 (-37.5%)
Viewers – 4.91M to 3.35M (-32%/-1.56M)
Adults 18-49 – 2.1/7 to 1.6/6 (-24%)

Episode-to-episode numbers (5/13/2010 – season one finale):

Households – 2.1/4 to 2.0/3 (-5%)
Viewers – 3.47M to 3.35M (-3.5%/-0.12M)
Adults 18-49 – 1.7/5 to 1.6/6 (-6%)

  • 9:00 p.m.: The series premiere of Nikita (2.2/3 HH rating/share, 3.57M viewers, 1.4/4 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “NFL Season Opener: Minnesota Vikings at New Orleans Saints” will be reported in next weeks report for Thursday, September 16, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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