September 2010
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Broadcast TV Ratings for Thursday, September 2, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
6.2/10 9.64M 2.7/8
3.9/7 6.31M 1.6/5
3.4/6 5.18M 1.8/5

2.9/5 4.68M 1.5/4
1.1/2 1.79M 0.6/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

Note: NFL preseason games played in several local markets on this night, skewing ratings very significantly for the entire night of programming. For that reason, I’ve updated individual show data with the final national numbers (all of which will be noted appropriately in their respective section).

CBS finished in first place for the evening with a 6.2/10 HH rating/share, 9.64 million viewers and a 2.7/8 rating/share among adults 18-49.

Last Week:

4.5/8 HH rating [#1]

7.27M viewers [#1]

1.9/6 A18-49 rating [#1]

  • Note: Due to the NFL preseason games, numbers for Big Brother and the repeats of CSI and The Mentalist are based on the finals to account for the NFL preemptions.
  • 8:00 p.m.: Big Brother (4.0/7 HH rating/share, 6.54M viewers, 2.3/7 A18-49 rating/share).

Week-to-week numbers:

Households – 4.6/8 to 4.0/7 (-13%)
Viewers – 7.87M to 6.54M (-17%/-1.33M)
Adults 18-49 – 2.7/9 to 2.3/7 (-15%)

Episode-to-episode numbers (WED; 9/1/2010):

Households – 4.7/8 to 4.0/7 (-15%)
Viewers – 7.87M to 6.54M (-17%/-1.33M)
Adults 18-49 – 2.9/10 to 2.3/7 (-21%)

  • 9:00 p.m.: CSI: Crime Scene Investigation-REPEAT (3.0/5 HH rating/share, 4.40M viewers, 0.9/3 A18-49 rating/share).
  • 10:00 p.m.: The Mentalist-REPEAT (3.4/6 HH rating/share, 4.96M viewers, 0.9/3 A18-49 rating/share).

ABC followed in second place for the evening with a 3.9/7 HH rating/share and 6.31 million viewers, but was third among adults 18-49 with a 1.6/5 rating/share.

Last Week:

3.5/6 HH rating [#2]

5.61M viewers [#2]

1.6/5 A18-49 rating [#2]

  • Note: Due to the NFL preseason games, numbers for Rookie Blue and NightlinePrime along with the Wipeout repeat are based on the finals to account for the NFL preemptions.
  • 8:00 p.m.: Wipeout-REPEAT (2.7/5 HH rating/share, 4.62M viewers, 1.3/4 A18-49 rating/share).
  • 9:00 p.m.: Rookie Blue (3.0/5 HH rating/share, 4.68M viewers, 1.1/3 A18-49 rating/share).

Week-to-week numbers:

Households – 3.6/6 to 3.0/5 (-17%)
Viewers – 5.78M to 4.68M (-19%/-1.10M)
Adults 18-49 – 1.6/5 to 1.1/3 (-31%)

  • 10:00 p.m.: NightlinePrime – Secrets of Your Mind: Why We Do What We Do (2.4/4 HH rating/share, 3.56M viewers, 0.9/3 A18-49 rating/share).

Week-to-week numbers:

Households – 2.6/5 to 2.4/4 (-8%)
Viewers – 3.79M to 3.56M (-6%/-0.23M)
Adults 18-49 – 1.0/3 to 0.9/3 (-10%)

NBC finished in third place for the evening with a 3.4/6 HH rating/share and 5.18 million viewers, but managed a second place finish among adults 18-49 with a 1.8/5 rating/share.

Last Week:

2.0/4 HH rating [#4]

2.93M viewers [#4]

0.9/3 A18-49 rating [#4]

  • Note: Due to the NFL preseason games, numbers for NBC’s entire night of repeats are based on the finals to account for the NFL preemptions.
  • 8:00 p.m.: Community-REPEAT (1.5/3 HH rating/share, 2.28M viewers, 0.8/3 A18-49 rating/share).
  • 8:30 p.m.: 30 Rock-REPEAT (1.5/2 HH rating/share, 2.15M viewers, 0.8/2 A18-49 rating/share).
  • 9:00 p.m.: The Office-REPEAT (1.6/3 HH rating/share, 2.54M viewers, 1.0/3 A18-49 rating/share).
  • 9:30 (9:31) p.m.: Community-REPEAT (1.4/2 HH rating/share, 2.13M viewers, 1.0/3 A18-49 rating/share).
  • 10:00 p.m.: Law & Order: Special Victims Unit-REPEAT (2.5/4 HH rating/share, 3.67M viewers, 1.2/3 A18-49 rating/share).

FOX followed in fourth place for the evening with a 2.9/5 HH rating/share, 4.68 million viewers and a 1.5/4 rating/share among adults 18-49.

Last Week:

2.3/4 HH rating [#3]

3.52M viewers [#3]

1.1/3 A18-49 rating [#3]

  • Note: Due to the NFL preseason games, numbers for Fox’s repeat airings of Bones and Fringe are based on the finals to account for the NFL preemptions.
  • 8:00 p.m.: Bones-REPEAT (2.4/4 HH rating/share, 3.59M viewers, 1.0/3 A18-49 rating/share).
  • 9:00 p.m.: Fringe-REPEAT (1.5/2 HH rating/share, 2.23M viewers, 0.8/2 A18-49 rating/share).

The CW finished in fifth place for the evening with a 1.1/2 HH rating/share, 1.79 million viewers and a 0.6/2 rating/share among adults 18-49.

Last Week:

0.9/1 HH rating [#5]

1.46M viewers [#5]

0.5/2 A18-49 rating [#5]

  • Note: Due to the NFL preseason games, numbers for The CW’s repeat airings of The Vampire Diaries and Moonlight are based on the finals to account for the NFL preemptions.
  • 8:00 p.m.: The Vampire Diaries-REPEAT (0.9/1 HH rating/share, 1.44M viewers, 0.6/2 A18-49 rating/share).
  • 9:00 p.m.: Moonlight-REPEAT (0.4/1 HH rating/share, 640,000 viewers, 0.3/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “Big Brother” will be reported in next weeks report for Thursday, September 9, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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