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Broadcast TV Ratings for Tuesday, August 31, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
5.7/10 9.497M 2.5/7

4.7/8 7.123M 1.1/3

2.9/5 5.061M 1.7/5
2.4/4 3.502M 1.3/4
0.7/1 0.922M 0.3/1

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

NBC finished in first place for the evening with a 5.7/10 household rating/share, 9.497 million viewers and a 2.5/7 rating/share among adults 18-49.

Last Week:

5.6/10 HH rating/share [#1]
9.193M viewers [#1]
2.6/8 A18-49 rating/share [#1]

  • Note: Due to the President’s live address from the oval office the following numbers, for NBC only, are based on the final national numbers.
  • 8:00 p.m.: President Obama Address (Not counted in ratings).
  • 8:21 p.m.: Minute to Win It (3.6/6 HH rating/share, 5.92M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers (8:00-9:00):

Households – 3.8/7 to 3.6/6 (-5%)
Viewers – 6.18M to 5.92M (-4%/-0.26M)
Adults 18-49 – 1.9/6 to 1.7/5 (-10.5%)

  • 9:00 p.m.: America’s Got Talent (6.7/11 HH rating/share, 11.50M viewers, 3.0/9 A18-49 rating/share).

Week-to-week numbers (9:00-11:00):

Households – 6.5/11 to 6.7/11 (+3%)
Viewers – 10.79M to 11.50M (+7%/+0.71M)
Adults 18-49 – 3.1/9 to 3.0/9 (-3%)

CBS followed in second place for the evening with a 4.7/8 household rating/share and 7.123 million viewers, but was fourth among adults 18-49 with a 1.1/3 rating/share.

Last Week:

4.7/8 HH rating/share [#2]
7.095M viewers [#2]
1.2/4 A18-49 rating/share [#4]

  • Note: Due to the President’s live address from the oval office the following numbers, for CBS only, are based on the final national numbers.
  • 8:00 p.m.: President Obama Address (Not counted in ratings).
  • 8:20 p.m.: NCIS-REPEAT (5.3/9 HH rating/share, 8.17M viewers, 1.2/4 A18-49 rating/share).
  • 9:20 p.m.: NCIS: Los Angeles-REPEAT (5.1/8 HH rating/share, 7.84M viewers, 1.4/4 A18-49 rating/share).
  • 10:20 p.m.: The Good Wife-REPEAT (3.8/7 HH rating/share, 5.55M viewers, 0.9/3 A18-49 rating/share).

ABC finished in third place for the evening with a 2.9/5 household rating/share and 5.061 million viewers, but managed a second place finish among adults 18-49 with a 1.7/5 rating/share.

Last Week:

3.0/5 HH rating/share [#3]
5.159M viewers [#3]
1.9/6 A18-49 rating/share [#2]

  • Note: Due to the President’s live address from the oval office the following numbers, for ABC only, are based on the final national numbers.
  • 8:00 p.m.: President Obama Address (Not counted in ratings).
  • 8:20 p.m.: Wipeout (3.8/6 HH rating/share, 6.93M viewers, 2.4/8 A18-49 rating/share).

Week-to-week numbers (8:00-9:01):

Households – 4.4/8 to 3.8/6 (-14%)
Viewers – 7.98M to 6.93M (-13%/-1.05M)
Adults 18-49 – 2.7/9 to 2.4/8 (-11%)

  • 9:21 p.m.: Shaq Vs. (2.4/4 HH rating/share, 4.26M viewers, 1.8/5 A18-49 rating/share).

Week-to-week numbers (Shaq Vs. – 9:01-10:01):

Households – 2.3/4 to 2.4/4 (+4%)
Viewers – 3.84M to 4.26M (+11%/+0.42M)
Adults 18-49 – 1.7/5 to 1.8/5 (+6%)

  • 10:21 p.m.: The season premiere of Primetime: Crime (2.6/5 HH rating/share, 3.88M viewers, 1.2/4 A18-49 rating/share).

FOX followed in fourth place for the evening with a 2.4/4 household rating/share and 3.502 million viewers, but managed a third place finish among adults 18-49 with a 1.3/4 rating/share.

Last Week:

2.5/4 HH rating/share [#4]
3.939M viewers [#4]
1.5/5 A18-49 rating/share [#3]

  • Note: Due to the President’s live address from the oval office the following numbers, for FOX only, are based on the final national numbers.
  • 8:00 p.m.: President Obama Address (Not counted in ratings).
  • 8:20 p.m.: Glee-REPEAT (2.3/4 HH rating/share, 3.41M viewers, 1.2/4 A18-49 rating/share).
  • 9:20 p.m.: Glee-REPEAT (2.7/4 HH rating/share, 4.10M viewers, 1.5/4 A18-49 rating/share).
  • For those interested, the President’s live address from the oval office drew a total of 29.23 million viewers across 11 networks (ABC, CBS, FOX, NBC, TEL, UNI, CNN, CNBC, CNTRC, FOXNC, and MSNBC)

The CW finished in fifth place for the evening with a 0.7/1 household rating/share, 0.922 million viewers and a 0.3/1 rating/share among adults 18-49.

Last Week:

0.6/1 HH rating/share [#5]
0.938M viewers [#5]
0.3/1 A18-49 rating/share [#5]

  • 8:00 p.m.: Plain Jane-REPEAT (0.8/1 HH rating/share, 1.18M viewers, 0.4/1 A18-49 rating/share).
  • 9:00 p.m.: Life Unexpected-REPEAT (0.5/1 HH rating/share, 662,000 viewers, 0.3/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGENotes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “America’s Got Talent” will be reported in next weeks report for Tuesday, September 7, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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