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Broadcast TV Ratings for Thursday, August 26, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
4.5/8 7.272M 1.9/6
3.5/6 5.608M 1.6/5
2.3/4 3.517M 1.1/3

2.0/4 2.931M 0.9/3
0.9/1 1.461M 0.5/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 4.5/8 HH rating/share, 7.272 million viewers and a 1.9/6 rating/share among adults 18-49.

Last Week:

4.2/8 HH rating [#1]

6.620M viewers [#1]

1.7/5 A18-49 rating [#2]

  • 8:00 p.m.: Big Brother (4.8/9 HH rating/share, 8.18M viewers, 2.7/10 A18-49 rating/share).

Week-to-week numbers:

Households – 4.5/8 to 4.8/9 (+7%)
Viewers – 7.55M to 8.18M (+8%/+0.63M)
Adults 18-49 – 2.5/9 to 2.7/10 (+8%)

Episode-to-episode numbers (WED; 8/25/2010):

Households – 4.7/8 to 4.8/9 (+2%)
Viewers – 7.99M to 8.18M (+2%/+0.19M)
Adults 18-49 – 2.8/9 to 2.7/10 (-4%)

  • 9:00 p.m.: CSI: Crime Scene Investigation-REPEAT (4.2/7 HH rating/share, 6.63M viewers, 1.4/4 A18-49 rating/share).
  • 10:00 p.m.: The Mentalist-REPEAT (4.6/8 HH rating/share, 7.01M viewers, 1.5/5 A18-49 rating/share).

ABC followed in second place for the evening with a 3.5/6 HH rating/share, 5.608 million viewers and a 1.6/5 rating/share among adults 18-49.

Last Week:

3.6/6 HH rating [#2]

5.714M viewers [#2]

1.5/5 A18-49 rating [#3]

  • 8:00 p.m.: Wipeout-REPEAT (3.6/7 HH rating/share, 6.29M viewers, 1.9/6 A18-49 rating/share).
  • 9:00 p.m.: Rookie Blue (3.8/6 HH rating/share, 6.17M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.0/7 to 3.8/6 (-5%)
Viewers – 6.38M to 6.17M (-3%/-0.21M)
Adults 18-49 – 1.6/5 to 1.7/5 (+6%)

  • 10:00 p.m.: NightlinePrime – Secrets of Your Mind: Why We Do What We Do (2.9/5 HH rating/share, 4.36M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.7/5 to 2.9/5 (+7%)
Viewers – 3.83M to 4.36M (+14%/+0.53M)
Adults 18-49 – 1.1/3 to 1.2/4 (+9%)

FOX finished in third place for the evening with a 2.3/4 HH rating/share, 3.517 million viewers and a 1.1/3 rating/share among adults 18-49.

Last Week:

3.4/6 HH rating [#3]

5.559M viewers [#3]

1.9/6 A18-49 rating [#1]

  • 8:00 p.m.: Bones-REPEAT (2.9/5 HH rating/share, 4.37M viewers, 1.2/4 A18-49 rating/share).
  • 9:00 p.m.: Fringe-REPEAT (1.7/3 HH rating/share, 2.66M viewers, 0.9/3 A18-49 rating/share).

Last week’s numbers (NFL Preseason Football: Pre-Kick8:00-8:08):

Households – 2.9/6
Viewers – 4.39M
Adults 18-49 – 1.5/6

Last week’s numbers (NFL Preseason Football: New England Patriots at Atlanta Falcons8:08-10:49):

Households – 3.7/7
Viewers – 5.79M
Adults 18-49 – 2.1/7

Last week’s numbers (NFL Preseason Football: Post-Game10:49-10:54):

Households – 2.5/5
Viewers – 3.98M
Adults 18-49 – 1.6/5

NBC followed in fourth place for the evening with a 2.0/4 HH rating/share, 2.931 million viewers and a 0.9/3 rating/share among adults 18-49.

Last Week:

2.0/4 HH rating [#4]

2.952M viewers [#4]

1.0/3 A18-49 rating [#4]

  • 8:00 p.m.: Community-REPEAT (1.9/3 HH rating/share, 2.82M viewers, 0.8/3 A18-49 rating/share).
  • 8:30 p.m.: 30 Rock-REPEAT (1.6/3 HH rating/share, 2.40M viewers, 0.8/3 A18-49 rating/share).
  • 9:00 p.m.: The Office-REPEAT (1.8/3 HH rating/share, 2.80M viewers, 1.1/3 A18-49 rating/share).
  • 9:30 p.m.: Community-REPEAT (1.6/3 HH rating/share, 2.29M viewers, 0.9/3 A18-49 rating/share).
  • 10:00 p.m.: Law & Order: Special Victims Unit-REPEAT (2.6/5 HH rating/share, 3.64M viewers, 1.0/3 A18-49 rating/share).

The CW finished in fifth place for the evening with a 0.9/1 HH rating/share, 1.461 million viewers and a 0.5/2 rating/share among adults 18-49.

Last Week:

1.0/2 HH rating [#5]

1.500M viewers [#5]

0.5/2 A18-49 rating [#5]

  • 8:00 p.m.: The Vampire Diaries-REPEAT (1.0/2 HH rating/share, 1.57M viewers, 0.6/2 A18-49 rating/share).
  • 9:00 p.m.: Moonlight-REPEAT (0.7/1 HH rating/share, 1.36M viewers, 0.5/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “Big Brother” will be reported in next weeks report for Thursday, September 2, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.