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Broadcast TV Ratings for Wednesday, August 25, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
4.6/8 7.412M 2.0/6
4.4/8 6.898M 1.9/6
3.0/5 5.083M 2.2/7

2.5/4 3.784M 1.1/3
0.8/1 1.245M 0.4/1

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

NBC finished in first place for the evening with a 4.6/8 household rating/share and 7.412 million viewers, but was second among adults 18-49 with a 2.0/6 rating/share.

Last Week:

4.2/7 HH rating/share [#t1]
6.855M
viewers [#1]
1.8/
6 A18-49 rating/share [t2]

  • 8:00 p.m: Minute to Win It (3.8/7 HH rating/share, 6.29M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.5/6 to 3.8/7 (+9%)
Viewers – 5.65M to 6.29M (+11%/+0.64M)
Adults 18-49 – 1.6/5 to 1.8/6 (+12.5%)

Episode-to-episode numbers (TUES; 8/24/2010):

Households – 3.8/7 to 3.8/7 (n/c)
Viewers – 6.18M to 6.29M (+2%/+0.11M)
Adults 18-49 – 1.9/5 to 1.8/6 (-5%)

  • 9:00 p.m: America’s Got Talent (6.0/10 HH rating/share, 10.32M viewers, 2.6/8 A18-49 rating/share).

Week-to-week numbers:

Households – 6.0/10 to 6.0/10 (n/c)
Viewers – 10.30M to 10.32M (+0%/+0.02M)
Adults 18-49 – 2.6/8 to 2.6/8 (n/c)

Episode-to-episode numbers (TUES; 8/24/2010 – 9:00-11:00):

Households – 6.5/11 to 6.0/10 (-8%)
Viewers – 10.79M to 10.32M (-4%/-0.47M)
Adults 18-49 – 3.1/9 to 2.6/8 (-16%)

  • 10:00 p.m: Law & Order: Special Victims Unit-REPEAT (3.8/7 HH rating/share, 5.63M viewers, 1.7/5 A18-49 rating/share).

CBS followed in second place for the evening with a 4.4/8 household rating/share and 6.898 million viewers, but was third among adults 18-49 with a 1.9/6 rating/share.

Last Week:

4.2/7 HH rating/share [#t1]
6.481M
viewers [#2]
1.8/5
A18-49 rating/share [#t2]

  • 8:00 p.m.: Big Brother (4.8/8 HH rating/share, 7.88M viewers, 2.8/9 A18-49 rating/share).

Week-to-week numbers:

Households – 4.4/8 to 4.8/8 (+9%)
Viewers – 7.61M to 7.88M (+4%/+0.27M)
Adults 18-49 – 2.6/9 to 2.8/9 (+8%)

Episode-to-episode numbers (SUN; 8/22/2010 – 8:00-9:00):

Households – 4.4/8 to 4.8/8 (+9%)
Viewers – 7.73M to 7.88M (+2%/+0.15M)
Adults 18-49 – 2.6/8 to 2.8/9 (+8%)

  • 9:00 p.m.: Criminal Minds-REPEAT (4.4/7 HH rating/share, 6.62M viewers, 1.7/5 A18-49 rating/share).
  • 10:00 p.m.: CSI: NY-REPEAT (4.1/7 HH rating/share, 6.19M viewers, 1.2/4 A18-49 rating/share).

FOX finished in third place for the evening with a 3.0/5 household rating/share and 5.083 million viewers, but managed a first place finish among adults 18-49 with a 2.2/7 rating/share.

Last Week:

3.0/5 HH rating/share [#3]
5.019M
viewers [#3]
2.1/6
A18-49 rating/share [#1]

  • 8:00 p.m.: Another two-hour edition of MasterChef (3.0/5 HH rating/share, 5.08M viewers, 2.2/7 A18-49 rating/share).

Week-to-week numbers:

Households – 3.0/5 to 3.0/5 (n/c)
Viewers – 5.03M to 5.08M (+1%/+0.05M)
Adults 18-49 – 2.1/7 to 2.2/7 (+5%)

ABC followed in fourth place for the evening with a 2.5/4 household rating/share, 3.784 million viewers and a 1.1/3 rating/share among adults 18-49.

Last Week:

2.5/4 HH rating/share [#4]
3.705M
viewers [#4]
1.1/3
A18-49 rating/share [#4]

  • 8:00 p.m.: The Middle-REPEAT (4.29M viewers, 1.1/4 A18-49 rating/share).
  • 8:30 p.m.: The Middle-REPEAT (4.49M viewers, 1.3/4 A18-49 rating/share).
  • 9:00 p.m.: Modern Family-REPEAT (2.7/5 HH rating/share, 4.09M viewers, 1.4/4 A18-49 rating/share).
  • 9:30 p.m.: Cougar Town-REPEAT (2.1/4 HH rating/share, 3.17M viewers, 1.1/3 A18-49 rating/share).
  • 10:00 p.m.: Castle-REPEAT (2.3/4 HH rating/share, 3.33M viewers, 0.8/3 A18-49 rating/share).

The CW finished in fifth place for the evening with a 0.8/1 household rating/share, 1.245 million viewers and a 0.4/1 rating/share among adults 18-49.

Last Week:

0.9/2 HH rating/share [#5]
1.440M
viewers [#5]
0.5/2
A18-49 rating/share [#5]

  • 8:00 p.m.: America’s Next Top Model-REPEAT (0.9/2 HH rating/share, 1.36M viewers, 0.5/2 A18-49 rating/share).
  • 9:00 p.m.: Plain Jane (0.7/1 HH rating/share, 1.13M viewers, 0.4/1 A18-49 rating/share).

Week-to-week numbers:

Households – 0.8/1 to 0.7/1 (-12.5%)
Viewers – 1.32M to 1.13M (-14%/-0.19M)
Adults 18-49 – 0.5/1 to 0.4/1 (-20%)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “America’s Got Talent” will be reported in next weeks report for Wednesday, September 1, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.