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Broadcast TV Ratings for Sunday, August 22, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
5.4/10 8.641M 2.7/8

4.3/7 6.787M 1.7/5

3.0/5 5.028M 1.3/4

2.2/4 3.805M 1.7/5

Click over the jump to check out the rest of the nights complete ratings and breakdowns.

NBC finished in first place for the evening with a 5.4/10 HH rating/share, 8.641 million viewers and a 2.7/8 rating/share among adults 18-49.

Last Week:

3.1/6 HH Rating/Share [#2]
4.73M Viewers [#2]
1.0/3 A18-49 Rating [#4]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final nationals.
  • 7:00 p.m: Dateline NBC (3.2/6 HH rating/share, 4.89M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.0/6 to 3.2/6 (+7%)
Viewers – 4.35M to 4.89M (+12%/+0.54M)
Adults 18-49 – 0.9/3 to 1.2/4 (+33%)

  • 8:00 p.m: NFL Pre-Season Football: Pre-Kick (5.3/10 HH rating/share, 8.26M viewers, 2.5/8 A18-49 rating/share).
  • 8:08 p.m: NFL Pre-Season Football: Minnesota Vikings at San Francisco 49ers (6.7/12 HH rating/share, 10.82M viewers, 3.6/10 A18-49 rating/share).

Last week’s numbers (Law & Order: Criminal Intent (NBC First-Run) – 8:00-9:00):

Households – 2.9/5
Viewers – 4.39M
Adults 18-49 – 0.9/3

CBS followed in second place for the evening with a 4.3/7 HH rating/share and 6.787 million viewers and was tied for second among adults 18-49 with a 1.7/5 rating/share.

Last Week

5.1/9 HH Rating/Share [#1]
8.22M Viewers [#1]
2.0/6 A18-49 Rating [#1]

  • 7:00 p.m.: 60 Minutes (5.4/10 HH rating/share, 8.17M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers (8:25-9:25):

Households – 5.4/9 to 5.4/10 (n/c)
Viewers – 8.35M to 8.17M (-2%/-0.18M)
Adults 18-49 – 1.6/5 to 1.1/4 (-31%)

  • 8:00 p.m.: Big Brother (4.5/8 HH rating/share, 7.81M viewers, 2.6/8 A18-49 rating/share).

Week-to-week numbers (9:25-10:25):

Households – 4.4/7 to 4.5/8 (+2%)
Viewers – 7.60M to 7.81M (+3%/+0.21M)
Adults 18-49 – 2.4/6 to 2.6/8 (+8%)

Episode-to-episode numbers (THUR; 8/19/2010 – 8:00-9:00):

Households – 4.5/8 to 4.5/8 (n/c)
Viewers – 7.55M to 7.81M (+3%/+0.26M)
Adults 18-49 – 2.5/9 to 2.6/8 (+4%)

  • 9:00 p.m.: Undercover Boss-REPEAT (3.6/6 HH rating/share, 5.69M viewers, 1.7/5 A18-49 rating/share).
  • 10:00 p.m.: CSI: Miami-REPEAT (3.7/6 HH rating/share, 5.50M viewers, 1.3/4 A18-49 rating/share).

ABC finished in third place for the evening with a 3.0/5 HH rating/share and 5.028 million viewers, but was fourth among adults 18-49 with a 1.3/4 rating/share.

Last Week:

2.5/4 HH Rating/Share [#3]
4.06M Viewers [#3]
1.2/4 A18-49 Rating [#3]

  • 7:00 p.m.: America’s Funniest Home Videos-REPEAT (3.3/6 HH rating/share, 5.54M viewers, 1.3/5 A18-49 rating/share).
  • 8:00 p.m.: America’s Funniest Home Videos-REPEAT (4.0/7 HH rating/share, 6.95M viewers, 1.7/5 A18-49 rating/share).
  • 9:00 p.m.: Extreme Makeover: Home Edition-REPEAT (2.9/5 HH rating/share, 4.79M viewers, 1.2/3 A18-49 rating/share).

Last week’s numbers (Scoundrelsseason one finale):

Households – 1.7/3
Viewers – 2.73M
Adults 18-49 – 0.8/2

  • 10:00 p.m.: The Gates (1.9/3 HH rating/share, 2.82M viewers, 0.9/2 A18-49 rating/share).

Week-to-week numbers:

Households – 1.7/3 to 1.9/3 (+12%)
Viewers – 2.58M to 2.82M (+9%/+0.24M)
Adults 18-49 – 0.9/3 to 0.9/2 (n/c)

FOX followed in fourth place for the evening with a 2.2/4 HH rating/share and 3.805 million viewers, but managed a tie for second place among adults 18-49 with a 1.7/5 rating/share.

Last Week:

2.1/4 HH Rating/Share [#4]
3.60M Viewers [#4]
1.7/5 A18-49 Rating [#2]

  • 7:00 p.m.: American Dad-REPEAT (1.2/2 HH rating/share, 2.02M viewers, 0.9/3 A18-49 rating/share).
  • 7:30 (7:29) p.m.: The Simpsons-REPEAT (1.7/3 HH rating/share, 2.99M viewers, 1.3/4 A18-49 rating/share).
  • 8:00 (7:59) p.m.: The Simpsons-REPEAT (2.2/4 HH rating/share, 4.04M viewers, 1.8/5 A18-49 rating/share).
  • 8:30 (8:29) p.m.: The Cleveland Show-REPEAT (2.2/4 HH rating/share, 3.98M viewers, 1.8/5 A18-49 rating/share).
  • 9:00 p.m.: Family Guy-REPEAT (4.82M viewers, 2.3/6 A18-49 rating/share).
  • 9:30 p.m.: Family Guy-REPEAT (4.99M viewers, 2.3/6 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “60 Minutes” will be reported in next weeks report for Sunday, August 29, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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