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Broadcast TV Ratings for Wednesday, August 18, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
4.2/7 6.855M 1.8/5
4.2/7 6.481M 1.8/6
3.0/5 5.019M 2.1/6

2.5/4 3.705M 1.1/3
0.9/2 1.440M 0.5/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

NBC finished in a tie for first place for the evening with a 4.2/7 household rating/share, was first among viewers with 6.855 million and tied for second among adults 18-49 with a 1.8/6 rating/share.

Last Week:

4.6/8 HH rating/share [#1]
7.55M
viewers [#1]
2.
1/7 A18-49 rating/share [#t1]

  • 8:00 p.m: Minute to Win It (3.5/6 HH rating/share, 5.65M viewers, 1.6/5 A18-49 rating/share).

Week-to-week numbers:

Households – 3.9/7 to 3.5/6 (-10%)
Viewers – 6.48M to 5.65M (-13%/-0.83M)
Adults 18-49 – 1.9/7 to 1.6/5 (-16%)

  • 9:00 p.m: America’s Got Talent (6.0/10 HH rating/share, 10.16M viewers, 2.5/7 A18-49 rating/share).

Week-to-week numbers:

Households – 6.2/11 to 6.0/10 (-3%)
Viewers – 10.67M to 10.16M (-5%/-0.51M)
Adults 18-49 – 2.8/8 to 2.5/7 (-11%)

Episode-to-episode numbers (TUES; 8/17/2010 – 9:00-11:00):

Households – 6.1/10 to 6.0/10 (-2%)
Viewers – 10.19M to 10.16M (-0%/-0.03M)
Adults 18-49 – 2.9/8 to 2.5/7 (-14%)

  • 10:00 p.m: Law & Order: Special Victims Unit-REPEAT (3.2/6 HH rating/share, 4.76M viewers, 1.4/4 A18-49 rating/share).

CBS followed in a tie for first place for the evening with a 4.2/7 household rating/share, was second among viewers with 6.481 million and was tied for second among adults 18-49 with a 1.8/5 rating/share.

Last Week:

4.1/7 HH rating/share [#2]
6.46M
viewers [#2]
1.7/6
A18-49 rating/share [#3]

  • 8:00 p.m.: Big Brother (4.4/8 HH rating/share, 7.54M viewers, 2.6/9 A18-49 rating/share).

Week-to-week numbers:

Households – 4.2/8 to 4.4/8 (+5%)
Viewers – 7.09M to 7.54M (+6%/+0.45M)
Adults 18-49 – 2.4/8 to 2.6/9 (+8%)

Episode-to-episode numbers (SUN; 8/15/2010 – 9:25-10:25):

Households – 4.4/7 to 4.4/8 (n/c)
Viewers – 7.56M to 7.54M (-0%/-0.02M)
Adults 18-49 – 2.4/6 to 2.6/9 (+8%)

  • 9:00 p.m.: Criminal Minds-REPEAT (4.4/7 HH rating/share, 6.55M viewers, 1.5/5 A18-49 rating/share).
  • 10:00 p.m.: CSI: NY-REPEAT (3.7/7 HH rating/share, 5.36M viewers, 1.2/4 A18-49 rating/share).

FOX finished in third place for the evening with a 3.0/5 household rating/share and 5.019 million viewers, but managed a first place finish among adults 18-49 with a 2.1/6 rating/share.

Last Week:

3.6/6 HH rating/share [#3]
6.06M
viewers [#3]
2.1/7
A18-49 rating/share [#t1]

  • 8:00 p.m.: A two-hour edition of MasterChef (3.0/5 HH rating/share, 5.02M viewers, 2.1/6 A18-49 rating/share).

Episode-to-episode numbers (TUES; 8/10/2010 – 9:00-10:00):

Households – 3.6/6 to 3.0/5 (-17%)
Viewers – 6.02M to 5.02M (-17%/-1.00M)
Adults 18-49 – 2.6/8 to 2.1/6 (-19%)

Last week’s numbers (So You Think You Can Dance – 8:00-10:00):

Households – 3.6/6
Viewers – 6.13M
Adults 18-49 – 2.2/7

ABC followed in fourth place for the evening with a 2.5/4 household rating/share, 3.705 million viewers and a 1.1/3 rating/share among adults 18-49.

Last Week:

2.5/4 HH rating/share [#4]
3.81M
viewers [#4]
1.1/3
A18-49 rating/share [#4]

  • 8:00 p.m.: The Middle-REPEAT (3.92M viewers, 1.0/4 A18-49 rating/share).
  • 8:30 p.m.: The Middle-REPEAT (3.97M viewers, 1.1/4 A18-49 rating/share).
  • 9:00 p.m.: Modern Family-REPEAT (2.5/4 HH rating/share, 3.79M viewers, 1.2/4 A18-49 rating/share).
  • 9:30 p.m.: Cougar Town-REPEAT (2.0/3 HH rating/share, 2.90M viewers, 1.1/3 A18-49 rating/share).
  • 10:00 p.m.: Castle-REPEAT (2.7/5 HH rating/share, 3.83M viewers, 1.0/3 A18-49 rating/share).

The CW finished in fifth place for the evening with a 0.9/2 household rating/share, 1.440 million viewers and a 0.5/2 rating/share among adults 18-49.

Last Week:

0.9/2 HH rating/share [#5]
1.27M
viewers [#5]
0.5/2
A18-49 rating/share [#5]

  • 8:00 p.m.: America’s Next Top Model-REPEAT (1.0/2 HH rating/share, 1.55M viewers, 0.6/2 A18-49 rating/share).
  • 9:00 p.m.: Plain Jane (0.8/1 HH rating/share, 1.33M viewers, 0.5/1 A18-49 rating/share).

Week-to-week numbers:

Households – 0.7/1 to 0.8/1 (+14%)
Viewers – 1.00M to 1.33M (+33%/+0.33M)
Adults 18-49 – 0.4/1 to 0.5/1 (+25%)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “America’s Got Talent” will be reported in next weeks report for Wednesday, August 25, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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