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Broadcast TV Ratings for Saturday, August 14, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
n/a 5.52M 1.2/4
n/a 4.55M 1.4/6
n/a 3.51M 1.0/4

n/a 2.51M 0.7/3

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

Note: Due to the unavailability of the fast affiliate data last week, “Last Week” numbers in today’s report are based on final national data. Additionally, HH rating/share data was not available for this evening.

CBS finished in first place for the evening with 5.52 million viewers, but was second among viewers with a 1.2/4 rating/share.

Last Week:

3.0/6 HH rating [#1]
4.40M viewers [#1]
0.9/4 A18-49 [#2]

    • Note: Due to the live sporting event the following numbers, for CBS only, are based on the final national numbers.
    • 2:30 p.m.: PGA Championships (2.8/7 HH rating/share, 4.09M viewers, 0.8/4 A18-49 rating/share).
    • 8:12 p.m.: Cold Case-REPEAT (2.3/5 HH rating/share, 3.47M viewers, 0.5/2 A18-49 rating/share).
    • 9:12 p.m.: 48 Hours Mystery-REPEAT (3.0/6 HH rating/share, 4.58M viewers, 0.8/3 A18-49 rating/share).
    • 10:12 p.m.: 48 Hours Mystery-REPEAT (4.0/8 HH rating/share, 6.10M viewers, 1.4/5 A18-49 rating/share).

    FOX followed in second place for the evening with 4.55 million viewers, but managed a first place finish among adults 18-49 with a 1.4/6 rating/share.

    Last Week:

    2.6/6 HH rating [#2]
    3.97M viewers [#2]
    A18-49 rating [#1]

    • 8:00 p.m.: Cops-REPEAT (3.76M viewers, 1.1/5 A18-49 rating/share).
    • 8:30 p.m.: Cops-REPEAT (4.61M viewers, 1.4/6 A18-49 rating/share).
    • 9:00 p.m.: America’s Most Wanted (4.91M viewers, 1.5/6 A18-49 rating/share).

    Week-to-week numbers:

    Households – 2.7/6
    Viewers – 4.22M to 4.91M (+16%/+0.69M)
    Adults 18-49 – 1.2/5 to 1.5/6 (+25%)

    NBC finished in third place for the evening with 3.51 million viewers and a 1.0/4 rating/share among adults 18-49.

    Last Week:

    1.3/3 HH rating [#4]
    viewers [#4]
    A18-49 rating [#t3]

    • 8:00 p.m.: U.S. Gymnastics Championship (3.59M viewers, 1.0/4 A18-49 rating/share).

    Last week’s numbers (Persons Unknown – 8:00-9:00):

    Households – 0.9/2
    Viewers – 1.26M
    Adults 18-49 – 0.4/2

    Last week’s numbers (Wrestlemania XXVI Special – 9:00-10:00):

    Households – 1.1/2
    Viewers – 1.80M
    Adults 18-49 – 0.6/3

    • 10:00 p.m.: Law & Order: Criminal Intent-REPEAT (3.35M viewers, 1.0/4 A18-49 rating/share).

    ABC followed in fourth place for the evening with 2.51 million viewers and a 0.7/3 rating/share among adults 18-49.

    Last Week:

    1.9/4 HH rating [#3]
    2.86M viewers [#3]
    0.6/3 A18-49 rating [#t3]

    • 8:00 p.m.: Bachelor Pad-REPEAT (2.47M viewers, 0.7/3 A18-49 rating/share).
    • 10:00 p.m.: Rookie Blue-REPEAT (2.58M viewers, 0.7/3 A18-49 rating/share).


    Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “America’s Most Wanted” will be reported in next weeks report for Saturday, August 21, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

    And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

    Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.