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Broadcast TV Ratings for Thursday, August 12, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
5.0/9 7.88M 2.0/6
4.3/8 7.19M 2.4/8
3.5/6 5.66M 1.5/5

2.2/4 3.17M 1.2/4
0.9/2 1.39M 0.6/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 5.0/9 HH rating/share and 7.88 million viewers, but was second among adults 18-49 with a 2.0/6 rating/share.

Last Week:

4.2/8 HH rating [#1]

6.68M viewers [#1]

1.6/5 A18-49 rating [#t1]

  • 8:00 p.m.: Big Brother (4.8/9 HH rating/share, 7.93M viewers, 2.6/9 A18-49 rating/share).

Week-to-week numbers:

Households – 4.3/8 to 4.8/9 (+12%)
Viewers – 7.14M to 7.93M (+11%/+0.79M)
Adults 18-49 – 2.4/9 to 2.6/9 (+8%)

Episode-to-episode numbers (WED; 8/11/2010):

Households – 4.2/8 to 4.8/9 (+14%)
Viewers – 7.09M to 7.93M (+12%/+0.84M)
Adults 18-49 – 2.4/8 to 2.6/9 (+8%)

  • 9:00 p.m.: CSI: Crime Scene Investigation-REPEAT (4.8/8 HH rating/share, 7.57M viewers, 1.6/5 A18-49 rating/share).
  • 10:00 p.m.: The Mentalist-REPEAT (5.3/9 HH rating/share, 8.14M viewers, 1.7/5 A18-49 rating/share).

FOX followed in second place for the evening with a 4.3/8 HH rating/share and 7.19 million viewers, but managed a first place finish among adults 18-49 with a 2.4/8 rating/share.

Last Week:

3.0/5 HH rating [#3]

4.67M viewers [#3]

1.4/5 A18-49 rating [#3]

  • 8:00 p.m.: The two-hour seventh season finale of So You Think You Can Dance (4.3/8 HH rating/share, 7.19M viewers, 2.4/8 A18-49 rating/share).

Season finale comparison (8/6/2009 – season five finale):

Households – 5.7/10 to 4.3/8 (-25%)
Viewers – 9.57M to 7.19M (-25%/-2.38M)
Adults 18-49 – 3.5/11 to 2.4/8 (-31%)

Week-to-week numbers:

Households – 3.4/6 to 4.3/8 (+26.5%)
Viewers – 5.58M to 7.19M (+29%/+1.61M)
Adults 18-49 – 1.8/6 to 2.4/8 (+33%)

Episode-to-episode numbers (WED; 8/11/2010 – 8:00-10:00):

Households – 3.6/6 to 4.3/8 (+19%)
Viewers – 6.13M to 7.19M (+17%/+1.06M)
Adults 18-49 – 2.2/7 to 2.4/8 (+9%)

ABC finished in third place for the evening with a 3.5/6 HH rating/share, 5.66 million viewers and a 1.5/5 rating/share among adults 18-49.

Last Week:

3.7/7 HH rating [#2]

6.08M viewers [#2]

1.6/5 A18-49 rating [#t1]

  • 8:00 p.m.: Wipeout-REPEAT (3.5/6 HH rating/share, 6.13M viewers, 1.8/6 A18-49 rating/share).
  • 9:00 p.m.: Rookie Blue (3.8/6 HH rating/share, 6.15M viewers, 1.7/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.2/7 to 3.8/6 (-9.5%)
Viewers – 6.87M to 6.15M (-10.5%/-0.72M)
Adults 18-49 – 1.8/6 to 1.7/5 (-6%)

  • 10:00 p.m.: Boston Med (3.2/6 HH rating/share, 4.69M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.2/6 to 3.2/6 (n/c)
Viewers – 4.74M to 4.69M (-1%/-0.05M)
Adults 18-49 – 1.2/4 to 1.2/4 (n/c)

NBC followed in fourth place for the evening with a 2.2/4 HH rating/share, 3.17 million viewers and a 1.2/4 rating/share among adults 18-49.

Last Week:

2.0/4 HH rating [#4]

3.01M viewers [#4]

1.1/3 A18-49 rating [#4]

  • 8:00 p.m.: Community-REPEAT (2.1/4 HH rating/share, 3.03M viewers, 1.1/4 A18-49 rating/share).
  • 8:30 p.m.: 30 Rock-REPEAT (2.0/4 HH rating/share, 2.85M viewers, 1.1/4 A18-49 rating/share).
  • 9:00 p.m.: The Office-REPEAT (2.2/4 HH rating/share, 3.24M viewers, 1.4/4 A18-49 rating/share).
  • 9:30 p.m.: Parks and Recreation-REPEAT (1.9/3 HH rating/share, 2.81M viewers, 1.3/4 A18-49 rating/share).
  • 10:00 p.m.: Law & Order: Special Victims Unit-REPEAT (2.4/4 HH rating/share, 3.55M viewers, 1.2/4 A18-49 rating/share).

The CW finished in fifth place for the evening with a 0.9/2 HH rating/share, 1.39 million viewers and a 0.6/2 rating/share among adults 18-49.

Last Week:

0.8/1 HH rating [#5]

1.18M viewers [#5]

0.4/1 A18-49 rating [#5]

  • 8:00 p.m.: The Vampire Diaries-REPEAT (1.0/2 HH rating/share, 1.56M viewers, 0.6/2 A18-49 rating/share).
  • 9:00 p.m.: Moonlight-REPEAT (0.8/1 HH rating/share, 1.23M viewers, 0.5/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonights episode of “Big Brother” will be reported in next weeks report for Thursday, August 19, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.