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Broadcast TV Ratings for Wednesday, August 11, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
4.6/8 7.55M 2.1/7
4.1/7 6.46M 1.7/6
3.6/6 6.06M 2.1/7

2.5/4 3.81M 1.1/3
0.9/2 1.27M 0.5/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

NBC finished in first place for the evening with a 4.6/8 household rating/share and 7.55 million viewers and was tied for first among adults 18-49 with a 2.1/7 rating/share.

Last Week:

4.5/8 HH rating/share [#1]
7.51M
viewers [#1]
2.2/
7A18-49 rating/share [#1]

  • 8:00 p.m: Minute to Win It (3.8/7 HH rating/share, 6.41M viewers, 1.9/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.9/7 to 3.8/7 (-3%)
Viewers – 6.80M to 6.41M (-6%/-0.39M)
Adults 18-49 – 2.1/7 to 1.9/6 (-9.5%)

  • 9:00 p.m: America’s Got Talent (6.1/10 HH rating/share, 10.46M viewers, 2.7/8 A18-49 rating/share).

Week-to-week numbers:

Households – 5.9/10 to 6.1/10 (+3%)
Viewers – 10.06M to 10.46M (+4%/+0.40M)
Adults 18-49 – 2.8/8 to 2.7/8 (-4%)

Episode-to-episode numbers (TUES; 8/10/2010 – 9:00-11:00):

Households – 6.2/11 to 6.1/10 (-2%)
Viewers – 10.48M to 10.46M (-0%/-0.02M)
Adults 18-49 – 2.9/9 to 2.7/8 (-7%)

  • 10:00 p.m: Law & Order: Special Victims Unit-REPEAT (3.9/7 HH rating/share, 5.79M viewers, 1.8/6 A18-49 rating/share).

CBS followed in second place for the evening with a 4.1/7 household rating/share and 6.46 million viewers, but was third among adults 18-49 with a 1.7/6 rating/share.

Last Week:

4.1/7 HH rating/share [#2]
6.43M
viewers [#2]
1.7/5
A18-49 rating/share [#3]

  • 8:00 p.m.: Big Brother (4.2/8 HH rating/share, 6.97M viewers, 2.4/8 A18-49 rating/share).

Week-to-week numbers:

Households – 4.1/8 to 4.2/8 (+2%)
Viewers – 6.71M to 6.97M (+4%/+0.26M)
Adults 18-49 – 2.3/8 to 2.4/8 (+4%)

Episode-to-episode numbers (SUN; 8/8/2010):

Households – 4.5/8 to 4.2/8 (-7%)
Viewers – 7.56M to 6.97M (-8%/-0.59M)
Adults 18-49 – 2.5/8 to 2.4/8 (-4%)

  • 9:00 p.m.: Criminal Minds-REPEAT (4.3/7 HH rating/share, 6.56M viewers, 1.6/5 A18-49 rating/share).
  • 10:00 p.m.: CSI: NY-REPEAT (3.8/7 HH rating/share, 5.85M viewers, 1.2/4 A18-49 rating/share).

FOX finished in third place for the evening with a 3.6/6 household rating/share and 6.06 million viewers, but managed a first place tie among adults 18-49 with a 2.1/7 rating/share.

Last Week:

3.6/6 HH rating/share [#3]
6.08M
viewers [#3]
2.1/7
A18-49 rating/share [#2]

  • 8:00 p.m.: So You Think You Can Dance (3.6/6 HH rating/share, 6.06M viewers, 2.1/7 A18-49 rating/share).

Week-to-week numbers:

Households – 3.6/6 to 3.6/6 (n/c)
Viewers – 6.07M to 6.06M (-0%/-0.01M)
Adults 18-49 – 2.1/7 to 2.1/7 (n/c)

ABC followed in fourth place for the evening with a 2.5/4 household rating/share, 3.81 million viewers and a 1.1/3 rating/share among adults 18-49.

Last Week:

2.6/5 HH rating/share [#4]
3.82M
viewers [#4]
1.1/3
A18-49 rating/share [#4]

  • 8:00 p.m.: The Middle-REPEAT (4.52M viewers, 1.1/4 A18-49 rating/share).
  • 8:30 p.m.: The Middle-REPEAT (4.18M viewers, 1.1/4 A18-49 rating/share).
  • 9:00 p.m.: Modern Family-REPEAT (2.5/4 HH rating/share, 3.83M viewers, 1.3/4 A18-49 rating/share).
  • 9:30 p.m.: Cougar Town-REPEAT (1.8/3 HH rating/share, 2.52M viewers, 1.0/3 A18-49 rating/share).
  • 10:00 p.m.: Castle-REPEAT (2.6/5 HH rating/share, 3.91M viewers, 0.9/3 A18-49 rating/share).

The CW finished in fifth place for the evening with a 0.9/2 household rating/share, 1.27 million viewers and a 0.5/2 rating/share among adults 18-49.

Last Week:

0.8/1 HH rating/share [#5]
1.22M
viewers [#5]
0.4/1
A18-49 rating/share [#5]

  • 8:00 p.m.: America’s Next Top Model-REPEAT (0.9/2 HH rating/share, 1.30M viewers, 0.5/2 A18-49 rating/share).
  • 9:00 p.m.: Plain Jane (0.9/1 HH rating/share, 1.23M viewers, 0.5/2 A18-49 rating/share).

Week-to-week numbers:

Households – 0.7/1 to 0.9/1 (+29%)
Viewers – 1.15M to 1.23M (+7%/+0.08M)
Adults 18-49 – 0.4/1 to 0.5/2 (+25%)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “America’s Got Talent” will be reported in next weeks report for Wednesday, August 18, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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