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Broadcast TV Ratings for Monday, August 9, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
4.3/7 6.62M 1.9/6

3.8/6 5.75M 2.1/6

2.7/5 4.22M 1.4/4
2.2/4 4.05M 1.5/5
0.5/1 0.790M 0.3/1

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 4.3/7 household rating/share and 6.62 million viewers, but was second among adults 18-49 with a 1.9/6 rating/share.

Last Week:

4.1/7 HH rating/share [#2]

6.42M viewers [#2]

1.8/5 A18-49 rating/share [#2]

  • 8:00 p.m.: How I Met Your Mother-REPEAT (3.4/6 HH rating/share, 5.05M viewers, 1.7/6 A18-49 rating/share).
  • 8:30 p.m.: Rules of Engagement-REPEAT (3.5/6 HH rating/share, 5.34M viewers, 1.7/5 A18-49 rating/share).
  • 9:00 p.m.: Two and a Half Men-REPEAT (5.4/9 HH rating/share, 8.58M viewers, 2.4/7 A18-49 rating/share).
  • 9:30 p.m.: The Big Bang Theory-REPEAT (5.3/9 HH rating/share, 8.39M viewers, 2.7/8 A18-49 rating/share).
  • 10:00 p.m.: CSI: Miami-REPEAT (4.2/7 HH rating/share, 6.17M viewers, 1.5/4 A18-49 rating/share.

ABC followed in second place for the evening with a 3.8/6 household rating/share and 5.75 million viewers, but managed a first place finish among adults 18-49 with a 2.1/6 rating/share.

Last Week:

7.4/13 HH rating/share [#1]

11.52M viewers [#1]

3.7/11 A18-49 rating/share [#1]

  • 8:00 p.m.: The series premiere of Bachelor Pad (4.2/7 HH rating/share, 6.35M viewers, 2.2/6 A18-49 rating/share).

Last week’s numbers (8:00-10:02 – The Bachelorette - sixth season finale):

Households – 7.5/13
Viewers – 11.73M
Adults 18-49 – 3.8/11

  • 10:00 (10:01) p.m.: The second season premiere of  Dating in the Dark (2.9/5 HH rating/share, 4.54M viewers, 1.8/5 A18-49 rating/share).

Season premiere comparison (7/20/2009 – series/season one premiere -10:02-11:00):

Households – 4.0/7 to 2.9/5 (-27.5%)
Viewers – 6.15M to 4.54M (-26%/-1.61M)
Adults 18-49 – 2.4/7 to 1.8/5 (-25%)

Last week’s numbers (8:00-10:02 – The Bachelorette: After The Final Rose):

Households – 7.4/13
Viewers – 11.32M
Adults 18-49 – 3.8/11

NBC finished in third place for the evening with a 2.7/5 household rating/share and 4.22 million viewers, but was fourth among adults 18-49 with a 1.4/4 rating/share.

Last Week:

2.9/5 HH rating [#t3]

4.55M viewers [#4]

1.4/4 A18-49 rating [#4]

  • 8:00 p.m.: America’s Got Talent-REPEAT (3.1/5 HH rating/share, 4.87M viewers, 1.3/4 A18-49 rating/share).
  • 9:00 p.m.: The seventh season finale of Last Comic Standing (2.5/4 HH rating/share, 3.90M viewers, 1.5/4 A18-49 rating/share).

Season finale comparison (8/7/2008 – sixth season finale – 8:00-10:00):

Households – 3.0/5 to 2.5/4 (-17%)
Viewers – 4.56M to 3.90M (-14.5%/-0.66M)
Adults 18-49 – 1.6/5 to 1.5/4 (-6%)

Week-to-week numbers:

Households – 2.6/4 to 2.5/4 (-4%)
Viewers – 4.27M to 3.90M (-9%/-0.37M)
Adults 18-49 – 1.7/5 to 1.5/4 (-12%)

Last week’s numbers (Dateline NBC – 10:00-11:00):

Households – 3.3/6
Viewers – 4.91M
Adults 18-49 – 1.4/4

FOX followed in fourth place for the evening with a 2.2/4 household rating/share and 4.05 million viewers, but managed a third place finish among adults 18-49 with a 1.5/5 rating/share.

Last Week:

2.9/5 HH rating/share [#t3]

4.61M viewers [#3]

1.5/4 A18-49 rating/share [#3]

  • 8:00 p.m.: 2010 Teen Choice Awards (2.2/4 HH rating/share, 4.05M viewers, 1.5/5 A18-49 rating/share).

Year-to-year numbers (8/10/2009 – 2009 Teen Choice Awards):

Households – 2.4/4 to 2.2/4 (-8%)
Viewers – 3.87M to 4.05M (+5%/+0.18M)
Adults 18-49 – 1.4/4 to 1.5/5 (+7%)

Last week’s numbers (Lie to Me – 8:00-9:00):

Households – 3.5/6
Viewers – 5.64M
Adults 18-49 – 1.9/6

Last week’s numbers (The Good Guys – 9:00-10:00):

Households – 2.3/4
Viewers – 3.59M
Adults 18-49 – 1.1/3

The CW finished in fifth place for the evening with a 0.5/1 household rating/share, 0.790 million viewers and a 0.3/1 rating/share among adults 18-49.

Last Week:

0.5/1 HH rating [#5]

0.719M viewers [#5]

0.3/1 A18-49 rating [#5]

  • 8:00 p.m.: 90210-REPEAT (0.6/1 HH rating/share, 898,000 viewers, 0.3/1 A18-49 rating/share).
  • 9:00 p.m.: Gossip Girl-REPEAT (0.4/1 HH rating/share, 682,000 viewers, 0.2/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “Bachelor Pad” will be reported in next weeks report for Monday, August 16, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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