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Broadcast TV Ratings for Sunday, August 8, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
5.5/10 9.10M 3.3/10

4.3/8 6.73M 1.6/5

2.6/5 4.31M 1.1/3

2.0/4 3.60M 1.6/5

Click over the jump to check out the rest of the nights complete ratings and breakdowns.

NBC finished in first place for the evening with a 5.5/10 HH rating/share, 9.10 million viewers and a 3.3/10 rating/share among adults 18-49.

Last Week:

2.5/4 HH Rating/Share [#3]
3.93M Viewers [#3]
0.9/3 A18-49 Rating [#4]

  • Note: Due to the live sporting event the following numbers, for NBC only, are based on the final national numbers.
  • 7:00 p.m: EA Sports Madden NFL 10 Pigskin Pro-Am (2.2/5 HH rating/share, 3.44M viewers, 1.3/5 A18-49 rating/share).

Last week’s numbers (Dateline NBC):

Households – 2.1/4
Viewers – 3.24M
Adults 18-49 – 0.7/2

  • 8:00 p.m: NFL AFC-NFC Hall of Fame Game: Pre-kick (5.8/11 HH rating/share, 9.62M viewers, 3.3/12 A18-49 rating/share).
  • 8:10 p.m: NFL AFC-NFC Hall of Fame Game: Cincinnati Bengals vs. Dallas Cowboys (6.8/12 HH rating/share, 11.44M viewers, 4.2/12 A18-49 rating/share).

Year-to-year numbers (8/9/2009 – NFL AFC-NFC Hall of Fame Game: Tennessee Titans vs. Buffalo Bills – 8:00-11:04):

Households – 4.9/9 to 6.8/12 (+39%)
Viewers – 7.92M to 11.44M (+44%/+3.52M)
Adults 18-49 – 2.9/8 to 4.2/12 (+45%)

Last week’s numbers (Law & Order: Criminal Intent-NBC First Run):

Households – 2.8/5
Viewers – 4.37M
Adults 18-49 – 0.9/3

CBS followed in second place for the evening with a 4.3/8 HH rating/share and 6.73 million viewers, and was tied for second among adults 18-49 with a 1.6/5 rating/share.

Last Week

4.0/7 HH Rating/Share [#1]
6.24M Viewers [#1]
1.6/5 A18-49 Rating [#t1]

  • 7:00 p.m.: 60 Minutes (6.2/12 HH rating/share, 9.28M viewers, 1.3/5 A18-49 rating/share).

Week-to-week numbers:

Households – 5.2/10 to 6.2/12 (+19%)
Viewers – 7.95M to 9.28M (+17%/+1.33M)
Adults 18-49 – 1.1/4 to 1.3/5 (+18%)

  • 8:00 p.m.: Big Brother (4.5/8 HH rating/share, 7.49M viewers, 2.4/8 A18-49 rating/share).

Week-to-week numbers:

Households – 4.2/8 to 4.5/8 (+7%)
Viewers – 7.11M to 7.49M (+5%/+0.38M)
Adults 18-49 – 2.5/8 to 2.4/8 (-4%)

Episode-to-episode numbers (THUR; 8/5/2010):

Households – 4.3/8 to 4.5/8 (+5%)
Viewers – 7.14M to 7.49M (+5%/+0.35M)
Adults 18-49 – 2.4/9 to 2.4/8 (n/c)

  • 9:00 p.m.: Undercover Boss-REPEAT (3.8/6 HH rating/share, 6.16M viewers, 1.7/5 A18-49 rating/share).
  • 10:00 p.m.: The Good Wife-REPEAT (2.7/5 HH rating/share, 4.00M viewers, 0.8/2 A18-49 rating/share).

ABC finished in third place for the evening with a 2.6/5 HH rating/share and 4.31 million viewers, but was fourth among adults 18-49 with a 1.1/3 rating/share.

Last Week:

2.6/5 HH Rating/Share [#2]
4.27M Viewers [#2]
1.1/3 A18-49 Rating [#3]

  • 7:00 p.m.: America’s Funniest Home Videos-REPEAT (3.5/7 HH rating/share, 6.14M viewers, 1.6/6 A18-49 rating/share).
  • 8:00 p.m.: Extreme Makeover: Home Edition-REPEAT (3.1/5 HH rating/share, 5.14M viewers, 1.3/4 A18-49 rating/share).
  • 9:00 p.m.: Scoundrels (2.1/3 HH rating/share, 3.33M viewers, 0.8/2 A18-49 rating/share).

Week-to-week numbers:

Households – 2.0/3 to 2.1/3 (+5%)
Viewers – 3.21M to 3.33M (+4%/+0.12M)
Adults 18-49 – 0.7/2 to 0.8/2 (+14%)

  • 10:00 p.m.: The Gates (1.8/3 HH rating/share, 2.62M viewers, 0.7/2 A18-49 rating/share).

Week-to-week numbers:

Households – 1.9/3 to 1.8/3 (-5%)
Viewers – 2.88M to 2.62M (-9%/-0.26M)
Adults 18-49 – 0.9/3 to 0.7/2 (-22%)

FOX followed in fourth place for the evening with a 2.0/4 HH rating/share and 3.60 million viewers, but managed a second place tie among adults 18-49 with a 1.6/5 rating/share.

Last Week:

2.0/4 HH Rating/Share [#4]
3.46M Viewers [#4]
1.6/5 A18-49 Rating [#t1]

  • 7:00 p.m.: American Dad-REPEAT (1.2/2 HH rating/share, 2.09M viewers, 0.8/3 A18-49 rating/share).

Last week’s numbers (Sons of Tucsonseason one/series finale):

Households – 1.1/2
Viewers – 1.68M
Adults 18-49 – 0.6/2

  • 7:30 p.m.: The Simpsons-REPEAT (1.5/3 HH rating/share, 2.84M viewers, 1.2/4 A18-49 rating/share).
  • 8:00 p.m.: The Simpsons-REPEAT (2.1/4 HH rating/share, 3.89M viewers, 1.8/6 A18-49 rating/share).
  • 8:30 p.m.: The Cleveland Show-REPEAT (2.0/4 HH rating/share, 3.82M viewers, 1.8/5 A18-49 rating/share).
  • 9:00 p.m.: Family Guy-REPEAT (4.23M viewers, 2.0/5 A18-49 rating/share).
  • 9:30 p.m.: Family Guy-REPEAT (4.64M viewers, 2.2/6 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “NFL AFC-NFC Hall of Fame Game” will be reported in next weeks report for Sunday, August 15, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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