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Broadcast TV Ratings for Wednesday, August 4, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
4.5/8 7.51M 2.2/7
4.1/7 6.43M 1.7/5
3.6/6 6.08M 2.1/7

2.6/5 3.82M 1.1/3
0.8/1 1.22M 0.4/1

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

NBC finished in first place for the evening with a 4.5/8 household rating/share, 7.51 million viewers and a 2.2/7 rating/share among adults 18-49.

Last Week:

4.1/7 HH rating/share [#t1]
6.75M
viewers [#1]
2.0/6
A18-49 rating/share [#t1]

  • 8:00 p.m: Minute to Win It (3.8/7 HH rating/share, 6.71M viewers, 2.0/7 A18-49 rating/share).

Week-to-week numbers:

Households – 3.6/7 to 3.8/7 (+6%)
Viewers – 6.05M to 6.71M (+11%/+0.66M)
Adults 18-49 – 1.9/7 to 2.0/7 (+5%)

  • 9:00 p.m: America’s Got Talent (5.9/10 HH rating/share, 9.96M viewers, 2.7/8 A18-49 rating/share).

Week-to-week numbers:

Households – 5.7/10 to 5.9/10 (+3.5%)
Viewers – 9.76M to 9.96M (+2%/+0.20M)
Adults 18-49 – 2.6/8 to 2.7/8 (+4%)

Episode-to-episode numbers (TUES; 8/3/2010 – 9:00-11:00):

Households – 6.0/10 to 5.9/10 (-2%)
Viewers – 10.37M to 9.96M (-4%/-0.41M)
Adults 18-49 – 2.9/8 to 2.7/8 (-7%)

  • 10:00 p.m: Law & Order: Special Victims Unit-REPEAT (3.8/7 HH rating/share, 5.85M viewers, 1.8/5 A18-49 rating/share).

CBS followed in second place for the evening with a 4.1/7 household rating/share and 6.43 million viewers, but was third among adults 18-49 with a 1.7/5 rating/share.

Last Week:

4.1/7 HH rating/share [#t1]
6.39M
viewers [#2]
1.7/6
A18-49 rating/share [#3]

  • 8:00 p.m.: Big Brother (4.1/7 HH rating/share, 6.88M viewers, 2.3/8 A18-49 rating/share).

Week-to-week numbers:

Households – 4.1/8 to 4.1/7 (n/c)
Viewers – 6.71M to 6.88M (+2.5%/+0.17M)
Adults 18-49 – 2.3/8 to 2.3/8 (n/c)

Episode-to-episode numbers (SUN; 8/1/2010):

Households – 4.2/8 to 4.1/7 (-2%)
Viewers – 7.11M to 6.88M (-3%/-0.23M)
Adults 18-49 – 2.5/8 to 2.3/8 (-8%)

  • 9:00 p.m.: Criminal Minds-REPEAT (4.6/8 HH rating/share, 7.12M viewers, 1.6/5 A18-49 rating/share).
  • 10:00 p.m.: CSI: NY-REPEAT (3.7/7 HH rating/share, 5.30M viewers, 1.1/3 A18-49 rating/share).

FOX finished in third place for the evening with a 3.6/6 household rating/share and 6.08 million viewers, but managed a second place finish among adults 18-49 with a 2.1/7 rating/share.

Last Week:

3.3/6 HH rating/share [#3]
5.34M
viewers [#3]
2.0/6
A18-49 rating/share [#t1]

  • 8:00 p.m.: So You Think You Can Dance (3.6/6 HH rating/share, 6.08M viewers, 2.1/7 A18-49 rating/share).

Week-to-week numbers:

Households – 3.3/6 to 3.6/6 (+9%)
Viewers – 5.43M to 6.08M (+12%/+0.65M)
Adults 18-49 – 2.0/7 to 2.1/7 (+5%)

ABC followed in fourth place for the evening with a 2.6/5 household rating/share, 3.82 million viewers and a 1.1/3 rating/share among adults 18-49.

Last Week:

2.6/5 HH rating/share [#4]
3.77M
viewers [#4]
1.0/3
A18-49 rating/share [#4]

  • 8:00 p.m.: The Middle-REPEAT (4.26M viewers, 1.0/3 A18-49 rating/share).
  • 8:30 p.m.: The Middle-REPEAT (4.14M viewers, 1.1/4 A18-49 rating/share).
  • 9:00 p.m.: Modern Family-REPEAT (2.7/5 HH rating/share, 4.21M viewers, 1.4/4 A18-49 rating/share).
  • 9:30 p.m.: Cougar Town-REPEAT (2.2/4 HH rating/share, 3.09M viewers, 1.1/3 A18-49 rating/share).
  • 10:00 p.m.: Castle-REPEAT (2.5/5 HH rating/share, 3.63M viewers, 0.9/3 A18-49 rating/share).

The CW finished in fifth place for the evening with a 0.8/1 household rating/share, 1.22 million viewers and a 0.4/1 rating/share among adults 18-49.

Last Week:

0.7/1 HH rating/share [#5]
0.96M
viewers [#5]
0.4/1
A18-49 rating/share [#5]

  • 8:00 p.m.: America’s Next Top Model-REPEAT (0.8/1 HH rating/share, 1.33M viewers, 0.5/2 A18-49 rating/share).
  • 9:00 p.m.: Plain Jane (0.7/1 HH rating/share, 1.11M viewers, 0.4/1 A18-49 rating/share).

Week-to-week numbers (series premiere):

Households – 0.7/1 to 0.7/1 (n/c)
Viewers – 0.99M to 1.11M (+12%/+0.12M)
Adults 18-49 – 0.4/1 to 0.4/1 (n/c)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “America’s Got Talent” will be reported in next weeks report for Wednesday, August 11, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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