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Broadcast TV Ratings for Friday, July 30, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
n/a 4.64M 1.1/4
n/a 4.56M 0.9/3
n/a 4.06M 1.2/5

n/a 3.16M 0.8/3
n/a 1.34M 0.5/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

Note: Household rating/share data was not available for this evening. Additionally, “Last Week” numbers in this week’s report are based on final national data. Everything else remains the same, as per the note at the bottom of the article.

NBC finished in first place for the evening with 4.64 million viewers, but was second among adults 18-49 with a 1.1/4 rating/share.

Last Week:

3.1/6 HH rating [#3]

4.60M viewers [#3]

1.1/4 A18-49 rating [#2]

  • 8:00 p.m.: Friday Night Lights (3.54M viewers, 1.0/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.3/5
Viewers – 3.49M to 3.54M (+1%/+0.05M)
Adults 18-49 – 1.0/4 to 1.0/4 (n/c)

  • 9:00 p.m.: Dateline NBC (5.20M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.5/7
Viewers – 5.15M to 5.20M (+1%/+0.05M)
Adults 18-49 – 1.2/4 to 1.2/4 (n/c)

CBS followed in second place for the evening with 4.56 million viewers, but was third among adults 18-49 with a 0.9/3 rating/share.

Last Week:

3.2/6 HH rating [#2]

4.76M viewers [#2]

1.0/4 A18-49 [#3]

  • 8:00 p.m.: 48 Hours Mystery-REPEAT (4.79M viewers, 0.9/4 A18-49 rating/share).
  • 9:00 p.m.: Medium-REPEAT (3.18M viewers, 0.6/2 A18-49 rating/share).
  • 10:00 p.m.: Flashpoint (5.71M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.8/7
Viewers – 6.00M to 5.71M (-5%/-0.29M)
Adults 18-49 – 1.2/4 to 1.1/4 (-8%)

ABC finished in third place for the evening with 4.06 million viewers, but managed a first place finish among adults 18-49 with a 1.2/5 rating/share.

Last Week:

3.3/6 HH rating [#1]

5.03M viewers [#1]

1.5/6 A18-49 rating [#1]

  • 8:00 p.m.: Wife Swap (2.99M viewers, 1.0/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.5/5
Viewers – 3.83M to 2.99M (-22%/-0.84M)
Adults 18-49 – 1.2/5 to 1.0/4 (-17%)

  • 9:00 p.m.: Primetime: What Would You Do?-REPEAT (4.20M viewers, 1.3/4 A18-49 rating/share).
  • 10:00 p.m.: 20/20 (4.98M viewers, 1.3/4 A18-49 rating/share).

Week-to-week numbers:

Households – 4.1/8
Viewers – 6.25M to 4.98M (-20%/-1.27M)
Adults 18-49 – 1.8/7 to 1.3/4 (-28%)

FOX followed in fourth place for the evening with 3.16 million viewers and a 0.8/3 rating/share among adults 18-49.

Last Week:

2.0/4 HH rating [#4]

3.16M viewers [#4]

0.9/3 A18-49 rating [#4]

  • 8:00 p.m.: House-REPEAT (2.92M viewers, 0.8/3 A18-49 rating/share).
  • 9:00 p.m.: Bones-REPEAT (3.41M viewers, 0.8/3 A18-49 rating/share).

The CW finished in fifth place for the evening with 1.34 million viewers and a 0.5/2 rating/share among adults 18-49.

Last Week:

0.8/2 HH rating [#5]

1.17M viewers [#5]

0.5/2 A18-49 rating [#5]

  • 8:00 p.m.: Smallville-REPEAT (1.30M viewers, 0.5/2 A18-49 rating/share).
  • 9:00 p.m.: Supernatural-REPEAT (1.38M viewers, 0.5/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “Flashpoint” will be reported in next weeks report for Friday, August 6, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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