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Broadcast TV Ratings for Wednesday, July 28, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
4.1/7 6.75M 2.0/6
4.1/7 6.39M 1.7/6
3.3/6 5.34M 2.0/6

2.6/5 3.77M 1.0/3
0.7/1 0.96M 0.4/1

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

NBC finished in a tie for first place for the evening with a 4.1/7 household rating/share, was alone in first among viewers with 6.75 million and was tied for first among adults 18-49 with a 2.0/6 rating/share.

Last Week:

4.4/8 HH rating/share [#1]
7.22M
viewers [#1]
2.0/6
A18-49 rating/share [#2]

  • 8:00 p.m: Minute to Win It (3.5/7 HH rating/share, 5.94M viewers, 1.8/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.7/7 to 3.5/7 (-5%)
Viewers – 6.16M to 5.94M (-4%/-0.22M)
Adults 18-49 – 1.8/6 to 1.8/6 (n/c)

  • 9:00 p.m: America’s Got Talent (5.6/10 HH rating/share, 9.52M viewers, 2.5/8 A18-49 rating/share).

Week-to-week numbers:

Households – 5.9/10 to 5.6/10 (-5%)
Viewers – 10.02M to 9.52M (-5%/-0.50M)
Adults 18-49 – 2.6/8 to 2.5/8 (-4%)

Episode-to-episode numbers (TUES; 7/27/2010 – 9:00-11:00):

Households – 5.6/10 to 5.6/10 (n/c)
Viewers – 9.69M to 9.52M (-2%/-0.17M)
Adults 18-49 – 2.6/8 to 2.5/8 (-4%)

  • 10:00 p.m: Law & Order: Special Victims Unit-REPEAT (3.1/6 HH rating/share, 4.78M viewers, 1.5/5 A18-49 rating/share).

CBS followed in a tie for first place for the evening with a 4.1/7 household rating/share, was alone in second among viewers with 6.39 million and was third among adults 18-49 with a 1.7/6 rating/share.

Last Week:

4.1/7 HH rating/share [#2]
6.39M
viewers [#2]
1.7/5
A18-49 rating/share [#3]

  • 8:00 p.m.: Big Brother (4.1/8 HH rating/share, 6.63M viewers, 2.2/8 A18-49 rating/share).

Week-to-week numbers:

Households – 3.9/7 to 4.1/8 (+5%)
Viewers – 6.50M to 6.63M (+2%/+0.13M)
Adults 18-49 – 2.2/8 to 2.2/8 (n/c)

Episode-to-episode numbers (SUN; 7/25/2010):

Households – 4.2/8 to 4.1/8 (-2%)
Viewers – 7.19M to 6.63M (-8%/-0.56M)
Adults 18-49 – 2.5/8 to 2.2/8 (-12%)

  • 9:00 p.m.: Criminal Minds-REPEAT (4.0/7 HH rating/share, 6.29M viewers, 1.6/5 A18-49 rating/share).
  • 10:00 p.m.: CSI: NY-REPEAT (4.1/7 HH rating/share, 6.25M viewers, 1.3/4 A18-49 rating/share).

FOX finished in third place for the evening with a 3.3/6 household rating/share and 5.34 million viewers, but managed a tie for first place among adults 18-49 with a 2.0/6 rating/share.

Last Week:

3.5/6 HH rating/share [#3]
5.71M
viewers [#3]
2.1/7
A18-49 rating/share [#1]

  • 8:00 p.m.: So You Think You Can Dance (3.3/6 HH rating/share, 5.34M viewers, 2.0/6 A18-49 rating/share).

Week-to-week numbers:

Households – 3.6/6 to 3.3/6 (-8%)
Viewers – 5.76M to 5.34M (-7%/-0.42M)
Adults 18-49 – 2.1/7 to 2.0/6 (-5%)

ABC followed in fourth place for the evening with a 2.6/5 household rating/share, 3.77 million viewers and a 1.0/3 rating/share among adults 18-49.

Last Week:

2.6/5 HH rating/share [#4]
3.81M
viewers [#4]
1.1/4
A18-49 rating/share [#4]

  • 8:00 p.m.: The Middle-REPEAT (4.18M viewers, 1.0/4 A18-49 rating/share).
  • 8:30 p.m.: The Middle-REPEAT (4.04M viewers, 1.1/4 A18-49 rating/share).
  • 9:00 p.m.: Modern Family-REPEAT (2.8/5 HH rating/share, 4.07M viewers, 1.4/4 A18-49 rating/share).
  • 9:30 p.m.: Cougar Town-REPEAT (2.3/4 HH rating/share, 3.27M viewers, 1.1/3 A18-49 rating/share).
  • 10:00 p.m.: Castle-REPEAT (2.5/4 HH rating/share, 3.54M viewers, 0.8/3 A18-49 rating/share).

The CW finished in fifth place for the evening with a 0.7/1 household rating/share, 0.96 million viewers and a 0.4/1 rating/share among adults 18-49.

Last Week:

0.7/1 HH rating/share [#5]
1.12M
viewers [#5]
0.4/1
A18-49 rating/share [#5]

  • 8:00 p.m.: America’s Next Top Model-REPEAT (0.8/1 HH rating/share, 1.08M viewers, 0.4/1 A18-49 rating/share).
  • 9:00 p.m.: The series premiere of Plain Jane (0.7/1 HH rating/share, 979,000 viewers, 0.4/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “America’s Got Talent” will be reported in next weeks report for Wednesday, August 4, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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