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Broadcast TV Ratings for Friday, July 16, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
n/a 5.30M 1.3/5
n/a 4.72M 0.9/4
n/a 3.81M 1.0/4

n/a 3.02M 0.9/4
n/a 1.15M 0.4/2

Complete ratings and breakdowns, including week-to-week comparisons, etc., follows after the jump.

Note: Household rating/share data was not available for this evening. Additionally, “Last Week” numbers in this week’s report are  based on final national data. Everything else remains the same, as per the note at the bottom of the article.

ABC finished in first place for the evening with 5.30 million viewers and a 1.3/5 rating/share among adults 18–49.

Last Week:

3.0/6 HH rating [#3]

4.51M viewers [#3]

1.4/5 A18-49 rating [#1]

  • 8:00 p.m.: Wife Swap (3.50M viewers, 1.0/4 A18-49 rating/share).

Week-to-week  numbers (Wife Swap):

Households – 2.3/5
Viewers – 3.42M to 3.50 (+2%/+0.08M)
Adults 18-49 – 1.1/4 to 1.0/4 (n/c)

  • 9:00 p.m.: Primetime: What Would You Do?-REPEAT (5.56M viewers, 1.5/6 A18-49 rating/share).
  • 10:00 p.m.: 20/20 (6.83M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers:

Households – 3.7/7
Viewers – 5.38M to 6.83M (+27%/+1.45M)
Adults 18-49 – 1.4/5 to 1.5/5 (+7%)

CBS followed in second place for the evening with 4.72 million viewers, but was tied for third place among adults 18-49 with a 0.9/4 rating/share.

Last Week:

3.4/6 HH rating [#1]

5.16M viewers [#1]

1.0/4 A18-49 [#3]

  • 8:00 p.m.: 48 Hours Mystery-REPEAT (5.05M viewers, 1.1/5 A18-49 rating/share).
  • 9:00 p.m.: Medium-REPEAT (3.34M viewers, 0.9/3 A18-49 rating/share).

Last week’s numbers (Flashpoint):

Households – 3.8/7
Viewers – 5.90M
Adults 18-49 – 1.1/4

  • 10:00 p.m.: Flashpoint (5.76M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.9/7
Viewers – 6.04M to 5.76M (-5%/-0.28M)
Adults 18-49 – 1.2/4 to 1.1/4 (-8%)

NBC finished in third place for the evening with 3.81 million viewers, but managed a second place finish among adults 18-49 with a 1.0/4 rating/share.

Last Week:

3.1/6 HH rating [#2]

4.68M viewers [#2]

1.1/4 A18-49 rating [#2]

  • 8:00 p.m.: Movie: The Jensen Project (3.86M viewers, 0.9/4 A18-49 rating/share).

Last week’s numbers (Friday Night Lights – 8:00-9:00):

Households – 2.4/5
Viewers – 3.64M
Adults 18-49 – 1.0/4

  • 10:00 p.m.: Dateline NBC (3.71M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers (9:00-11:00):

Households – 3.5/7
Viewers – 5.20M to 3.71M (-29%/-1.49M)
Adults 18-49 – 1.2/4 to 1.1/4 (-8%)

FOX followed in fourth place for the evening with 3.02 million viewers, but managed a tie for third place among adults 18-49 with a 0.9/4 rating/share.

Last Week:

1.5/3 HH rating [#4]

2.29M viewers [#4]

0.7/3 A18-49 rating [#4]

  • 8:00 p.m.: House-REPEAT (2.78M viewers, 0.9/4 A18-49 rating/share).
  • 9:00 p.m.: Bones-REPEAT (3.25M viewers, 0.9/4 A18-49 rating/share).

The CW finished in fifth place for the evening with 1.15 million viewers and a 0.4/2 rating/share among adults 18-49.

Last Week:

0.8/2 HH rating [#5]

1.27M viewers [#5]

0.5/2 A18-49 rating [#5]

  • 8:00 p.m.: Smallville-REPEAT (1.35M viewers, 0.5/2 A18-49 rating/share).
  • 9:00 p.m.: Supernatural-REPEAT (0.94M viewers, 0.4/1 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Note: Network average numbers from the week prior are based on fast affiliate data. Comparisons from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on fast affiliates. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final rating for first-run episodes that aired this evening will be reported the following week. So for example, the final rating for tonight’s episode of “20/20” will be reported in next weeks report for Friday, July 23, 2010. Also keep in mind that because these are fast affiliate numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next weeks report.

Sources: Fast Affiliate/Final National Ratings Data from Nielsen Media Research. Daily ratings figures can be found at Zap2It, PI Feedback, and TV by the Numbers.

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