Nielsen reports that an estimated 111.6 million U.S. television viewers watched at least six minutes of the 2010 FIFA World Cup, a 22% increase from the 91.4 million reach during the 2006 World Cup.
Nielsen’s research also found that 57% of the total audience reached by World Cup telecasts was male and 43% was female. Almost half (49%) of the total audience fell between the ages of 18 and 49.
Source: Nielsen Wire
