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2010 FIFA World Cup reaches nearly 112 million U.S. viewers

Nielsen reports that an estimated 111.6 million U.S. television viewers watched at least six minutes of the 2010 FIFA World Cup, a 22% increase from the 91.4 million reach during the 2006 World Cup.

Nielsen’s research also found that 57% of the total audience reached by World Cup telecasts was male and 43% was female. Almost half (49%) of the total audience fell between the ages of 18 and 49.

Source: Nielsen Wire