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2012 Presidential Election

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LeBron James special “The Decision” draws nearly 10 million viewers on ESPN

The Decision, the one-hour ESPN special in which former Cleveland Cavaliers player LeBron James announced his decision to stab Cleveland fans in the back take his talents to the Miami Heat, drew an average of 9.95 million viewers Thursday night. The telecast peaked at 13.1 million viewers in the 9:15-9:30 p.m. quarter hour.

Local market rankings for the telecast were well represented by the cities who most coveted LeBron’s services. His former hometown Cleveland topped all other markets with a 26.0 local household rating, followed by nearby Columbus, OH, with a 14.2 rating. Miami–Ft. Lauderdale won the LeBron Sweepstakes, but placed third in the local rankings with a 12.8 rating. Chicago, whose Bulls were in the running until the very end, placed sixth (10.7 local household rating) , while a disappointed New York market placed seventh (10.4 local rating).

Source: Nielsen Wire

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