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Broadcast TV Ratings for Friday, May 21, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
4.4/8 6.68M 1.5/5
3.7/7 5.48M 1.3/5
2.9/6 4.43M 1.4/5

2.0/4 3.17M 1.1/4
0.8/2 1.20M 0.4/2

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

CBS finished in first place for the evening with a 4.4/8 HH rating/share, 6.68 million viewers and a 1.5/5 rating/share among adults 18-49.

Last Week:

4.1/8 HH rating [#1]

6.19M viewers [#1]

1.4/5 A18-49 [#2]

  • 8:00 p.m.: The fifth season/potential series finale of Ghost Whisperer (4.3/9 HH rating/share, 6.65M viewers, 1.6/7 A18-49 rating/share).

Season finale comparison (5/15/2009 – fourth season finale – 8:00-9:02):

Households – 5.7/11 to 4.3/9 (-25%)
Viewers – 9.15M to 6.65M (-27%/-2.50M)
Adults 18-49 – 2.1/9 to 1.6/7 (-24%)

Week-to-week numbers:

Households – 4.3/9 to 4.3/9 (n/c)
Viewers – 6.48M to 6.65M (+3%/+0.17M)
Adults 18-49 – 1.5/6 to 1.6/7 (+7%)

  • 9:00 p.m.: The sixth season finale of Medium (4.4/8 HH rating/share, 6.82M viewers, 1.6/6 A18-49 rating/share).

Season finale comparison (MON; 6/1/2009 on NBC – fifth season finale – 10:00-11:00):

Households – 4.9/8 to 4.4/8 (-10%)
Viewers – 7.41M to 6.82M (-8%/-0.59M)
Adults 18-49 – 2.3/6 to 1.6/6 (-30%)

Week-to-week numbers:

Households – 4.2/8 to 4.4/8 (+5%)
Viewers – 6.34M to 6.82M (+8%/+0.48M)
Adults 18-49 – 1.5/5 to 1.6/6 (+7%)

  • 10:00 p.m.: Miami Medical (4.5/8 HH rating/share, 6.56M viewers, 1.2/4 A18-49 rating/share).

Week-to-week numbers:

Households – 4.0/7 to 4.5/8 (+12.5%)
Viewers – 5.89M to 6.56M (+11%/+0.67M)
Adults 18-49 – 1.2/4 to 1.2/4 (n/c)

NBC followed in second place for the evening with a 3.7/7 HH rating/share and 5.48 million viewers, but was third among adults 18-49 with a 1.3/5 rating/share.

Last Week:

3.4/7 HH rating [#3]

5.09M viewers [#3]

1.3/5 A18-49 rating [#3]

  • 8:00 p.m.: Friday Night Lights (2.6/5 HH rating/share, 3.96M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.5/5 to 2.6/5 (+4%)
Viewers – 3.85M to 3.96M (+3%/+0.11M)
Adults 18-49 – 1.3/5 to 1.1/4 (-15%)

  • 9:00 p.m.: Dateline NBC (4.3/8 HH rating/share, 6.24M viewers, 1.4/5 A18-49 rating/share).

Week-to-week numbers:

Households – 3.9/7 to 4.3/8 (+10%)
Viewers – 5.76M to 6.24M (+8%/+0.48M)
Adults 18-49 – 1.3/5 to 1.4/5 (+8%)

ABC finished in third place for the evening with a 2.9/6 HH rating/share and 4.43 million viewers, but managed a second place finish among adults 18-49 with a 1.4/5 rating/share.

Last Week:

3.8/7 HH rating [#2]

5.66M viewers [#2]

1.7/6 A18-49 rating [#1]

  • 8:00 p.m.: Wife Swap (2.4/4 HH rating/share, 3.66M viewers, 1.2/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.8/6 to 2.4/4 (-14%)
Viewers – 4.20M to 3.66M (-13%/-0.54M)
Adults 18-49 – 1.3/5 to 1.2/5 (-8%)

  • 9:00 p.m.: Primetime: What Would You Do? (3.2/6 HH rating/share, 5.10M viewers, 1.8/7 A18-49 rating/share).

Week-to-week numbers:

Households – 4.0/7 to 3.2/6 (-20%)
Viewers – 6.08M to 5.10M (-16%/-0.98M)
Adults 18-49 – 1.9/6 to 1.8/7 (-5%)

  • 10:00 p.m.: 20/20 (3.2/6 HH rating/share, 4.54M viewers, 1.3/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.5/9 to 3.2/6 (-29%)
Viewers – 6.66M to 4.54M (-32%/-2.12M)
Adults 18-49 – 1.8/6 to 1.3/5 (-28%)

FOX followed in fourth place for the evening with a 2.0/4 HH rating/share, 3.17 million viewers and a 1.1/4 rating/share among adults 18-49.

Last Week:

2.0/4 HH rating [#4]

3.33M viewers [#4]

1.2/5 A18-49 rating [#4]

  • 8:00 p.m.: House-REPEAT (1.9/4 HH rating/share, 2.92M viewers, 1.0/4 A18-49 rating/share).
  • 9:00 p.m.: Kitchen Nightmares (2.1/4 HH rating/share, 3.41M viewers, 1.3/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.1/4 to 2.1/4 (n/c)
Viewers – 3.61M to 3.41M (-5.5%/-0.20M)
Adults 18-49 – 1.5/5 to 1.3/5 (-13%)

The CW finished in fifth place for the evening with a 0.8/2 HH rating/share, 1.20 million viewers and a 0.4/2 rating/share among adults 18-49.

Last Week:

1.1/2 HH rating [#5]

1.70M viewers [#5]

0.7/3 A18-49 rating [#5]

  • 8:00 p.m.: America’s Next Top Model-REPEAT (1.4/3 HH rating/share, 2.33M viewers, 1.0/4 A18-49 rating/share).

Last week’s numbers (Smallvilleninth season finale):

Households – 1.5/3
Viewers – 2.39M
Adults 18-49 – 1.0/4

  • 9:00 p.m.: America’s Next Top Model-REPEAT (1.0/2 HH rating/share, 1.49M viewers, 0.6/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “Dateline NBC” will be reported in next weeks report for Friday, May 28, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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