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Avatar sells 6.7M DVDs and Blu-rays (including a record 2.7M Blu-rays)

20th Century Fox has announced that Avatar has sold 6.7 million DVDs and Blu-rays in its first four days of release. That figure includes a record 2.7 million units sold on Blu-ray, which already makes it the fastest selling Blu-ray of all time.

The previous life-time sales record holder for Blu-ray was The Dark Knight, which took 18 months to reach 2.5 million Blu-rays sold.