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Broadcast TV Ratings for Friday, April 23, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
4.6/8 6.84M 1.5/5
3.3/6 5.07M 1.0/4
2.6/5 3.91M 1.2/4

1.9/4 2.80M 0.9/3
1.2/2 1.86M 0.8/3

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

NBC finished in first place for the evening with a 4.4/8 HH rating/share and 7.04 million viewers, and was tied for first among adults 18-49 with a 1.3/4 rating/share.

Last Week:

4.4/8 HH rating [#1]

7.04M viewers [#1]

1.3/4 A18-49 rating [#t1]

  • 8:00 p.m.: Who Do You Think You Are? (4.2/8 HH rating/share, 6.35M viewers, 1.3/5 A18-49 rating/share).

Episode-to-episode numbers (4/2/2010):

Households – 4.0/8 to 4.2/8 (+5%)
Viewers – 5.87M to 6.35M (+8%/+0.48M)
Adults 18-49 – 1.4/5 to 1.3/5 (-7%)

Last week’s numbers (Secrets of the Mountain – 8:00-10:00):

Households – 4.7/9
Viewers – 7.84M
Adults 18-49 – 1.3/5

  • 9:00 p.m.: Dateline NBC (4.8/8 HH rating/share, 7.08M viewers, 1.5/5 A18-49 rating/share).

Week-to-week numbers (10:00-11:00):

Households – 3.7/7 to 4.8/8 (+30%)
Viewers – 5.49M to 7.08M (+29%/+1.59M)
Adults 18-49 – 1.3/4 to 1.5/5 (+15%)

CBS followed in second place for the evening with a 3.6/7 HH rating/share and 5.32 million viewers, but was tied for third among adults 18-49 with a 1.1/4 rating/share.

Last Week:

3.6/7 HH rating [#2]

5.32M viewers [#2]

1.1/4 A18-49 [#t3]

  • 8:00 p.m.: Ghost Whisperer-REPEAT (3.0/6 HH rating/share, 4.67M viewers, 1.1/4 A18-49 rating/share).
  • 9:00 p.m.: Medium-REPEAT (3.0/5 HH rating/share, 4.53M viewers, 1.0/3 A18-49 rating/share).
  • 10:00 p.m.: Miami Medical (4.0/7 HH rating/share, 6.00M viewers, 1.0/2 A18-49 rating/share).

Week-to-week numbers:

Households – 4.6/8 to 4.0/7 (-13%)
Viewers – 6.86M to 6.00M (-12.5%/-0.86M)
Adults 18-49 – 1.2/4 to 1.0/2 (-17%)

ABC finished in third place for the evening with a 2.9/5 HH rating/share and 4.18 million viewers, but managed a tie for first place among adults 18-49 with a 1.3/4 rating/share.

Last Week:

2.9/5 HH rating [#3]

4.18M viewers [#3]

1.3/4 A18-49 rating [#t1]

  • 8:00 p.m.: Wife Swap (2.2/4 HH rating/share, 3.36M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers (4/2/2010 – season six premiere):

Households – 2.3/5 to 2.2/4 (-4%)
Viewers – 3.48M to 3.36M (-3%/-0.12M)
Adults 18-49 – 1.2/5 to 1.1/4 (-8%)

  • 9:00 p.m.: The season one finale/potential series finale of  Jamie Oliver’s Food Revolution (2.5/4 HH rating/share, 3.91M viewers, 1.3/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.7/5 to 2.5/4 (-7%)
Viewers – 4.11M to 3.91M (-5%/-0.20M)
Adults 18-49 – 1.4/5 to 1.3/4 (-7%)

  • 10:00 p.m.: 20/20 (3.0/5 HH rating/share, 4.67M viewers, 1.1/4 A18-49 rating/share).

Week-to-week numbers:

Households – 3.8/7 to 3.0/5 (-21%)
Viewers – 5.42M to 4.67M (-14%/-0.75M)
Adults 18-49 – 1.4/5 to 1.1/4 (-21%)

FOX followed in fourth place for the evening with a 2.1/4 HH rating/share and 3.13 million viewers, but managed a tie for third place among adults 18-49 with a 1.1/4 rating/share.

Last Week:

2.1/4 HH rating [#4]

3.13M viewers [#4]

1.1/4 A18-49 rating [#t3]

  • 8:00 p.m.: House-REPEAT (2.1/4 HH rating/share, 3.01M viewers, 0.8/3 A18-49 rating/share).
  • 9:00 p.m.: Glee-REPEAT (1.8/3 HH rating/share, 2.59M viewers, 0.9/3 A18-49 rating/share).

The CW finished in fifth place for the evening with a 1.1/2 HH rating/share, 1.70 million viewers and a 0.7/2 rating/share among adults 18-49.

Last Week:

1.1/2 HH rating [#5]

1.70M viewers [#5]

0.7/2 A18-49 rating [#5]

  • 8:00 p.m.: Smallville (1.4/3 HH rating/share, 2.33M viewers, 1.0/4 A18-49 rating/share).

Week-to-week numbers:

Households – 0.9/2 to 1.4/3 (+56%)
Viewers – 1.56M to 2.33M (+49%/+0.77M)
Adults 18-49 – 0.7/3 to 1.0/4 (+43%)

  • 9:00 p.m.: America’s Next Top Model-REPEAT (1.0/2 HH rating/share, 1.49M viewers, 0.6/2 A18-49 rating/share).

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “Dateline NBC” will be reported in next weeks report for Friday, April 30, 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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