Sony has announced a second delay for the Michel Gondry-directed / Seth Rogen-scripted The Green Hornet. The film will be pushed back three weeks from December 22, 2010 to January 14, 2011.
Sony says the reason for the delay has nothing to do with recent bad buzz, and instead is because after they decided to incorporate 3D in production, they wanted to move the film away from what has become a very crowded December:
“We’ve had a lot of success with the Martin Luther King frame, including ‘Paul Blart,'” said the studio’s marketing and distribution topper Jeff Blake. “We couldn’t be more excited about ‘Green Hornet.’ In fact, we’re doubling down by making it 3D.”
The Green Hornet will now be going head-to-head with Joss Whedon’s The Cabin in the Woods and Sony Screen Gems’ Priest, both of which will also be released in 3D.