Update: Article and chart updated with final actual numbers.
A slight reduction in the numbers from the studio estimates for How to Train Your Dragon allowed for Kick-Ass to take first, albeit with a still very weak $19.829 million. Heading into the weekend, expectations were for at least $25M with many expecting a $30M+ opening weekend. The film, obviously, fell far short of those projections. The horrible marketing campaign from distributing studio Lionsgate likely played a large role in its weak debut.
How to Train Your Dragon was a very competitive 2nd with $19.633 million (a little less than $400,000 below the studio estimate) in its fourth weekend ($158.251M cume). Here are the Friday to Sunday breakdowns for Kick-Ass and How to Train Your Dragon (note how ‘Dragon’ easily carried both Saturday and Sunday and the very unwelcome Saturday night decline for ‘Kick-Ass’):
- Kick-Ass: $7.657M on Friday [#1], -5.8% on Saturday [#3] to $7.211M and -31.2% on Sunday [#2] to $4.96M.
- How to Train Your Dragon: $4.404M on Friday [#4], +106.9% on Saturday [#1] to $9.111M and -32.9% on Sunday [#1] to $6.118M.
The only other wide new release was the Sony comedy Death at a Funeral which opened in fourth place with an underperforming $16.217 million. Rounding out the top five were Date Night in third place ($16.72M / $48.667M cume) and Clash of the Titans in fifth ($15.385M / $132.6M cume). Click over the jump for the weekend chart.
Weekend Chart for April 16 – April 18, 2010: [Updated with final actual numbers]
|MOVIE TITLE||WEEKEND GROSS||% CHANGE||THEATERS||CHANGE||TOTAL GROSS|
|2||How to Train Your Dragon||$19,633,320||-21.0%||3,825||-182||$158,251,066|
|4||Death at a Funeral||$16,217,540||NEW||2,459||NEW||$16,217,540|
|5||Clash of the Titans||$15,385,491||-40.8%
|6||The Last Song||$5,962,916||-39.4%
|7||Tyler Perry’s Why Did I Get Married Too?||$4,098,898||-62.8%
|8||Alice in Wonderland||$3,656,442||-31.0%
|9||Hot Tub Time Machine||$3,490,471||-35.7%
|10||The Bounty Hunter||$3,084,020||-26.8%
Sources: Box Office Mojo