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WonderCon 2010: Tron Legacy viral event

Last night, another leg in Disney’s viral marketing campaign for Tron Legacy took place, with the fictional software company ENCOM holding a public press conference in San Francisco with TRON stars Bruce Boxleitner (as Alan Bradley) and Cindy Morgan (as Lora Baines). See video clips and a round-up of coverage on the event after the jump.

Tron Legacy is scheduled to hit conventional, 3D and IMAX 3D theaters on December 17, 2010.

ENCOM Press Conference [YouTube]

Sam Flynn’s ENCOM Helicopter Jump [YouTube]

Read some reports from the event at the following sites:

/Film | | HitFix | SCI FI Wire | io9 | Cinema Blend | AICN | CHUD