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Broadcast TV Ratings for Thursday, April 1, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
7.8/14 12.74M 3.0/9
5.0/9 7.55M 2.5/8

4.5/8 7.21M 2.3/7

2.9/5 4.44M 1.9/6
1.6/3 2.60M 1.2/4

Complete ratings and breakdowns, including week-to-week comparisons, etc., follow after the jump.

CBS finished in first place for the evening with a 7.8/14 HH rating/share, 12.74 million viewers and a 3.0/9 rating/share among adults 18-49.

Last Week:

6.9/12 HH rating [#1]

11.08M viewers [#1]

3.8/11 A18-49 rating [#1]

  • 8:00 p.m.: Survivor: Heroes Vs. Villains (6.6/12 HH rating/share, 11.08M viewers, 3.5/12 A18-49 rating/share).

Episode-to-episode numbers (3/24/2010):

Households – 6.6/11 to 6.6/12 (n/c)
Viewers – 11.15M to 11.08M (-1%/-0.07M)
Adults 18-49 – 3.4/11 to 3.5/12 (+3%)

Last week’s numbers (2010 NCAA Basketball Tournament: Sweet Sixteen – Day 1 – 7:00-9:37):

Households – 6.0/11
Viewers – 9.68M
Adults 18-49 – 3.1/11

  • 9:00 p.m.: The Mentalist (8.6/14 HH rating/share, 13.93M viewers, 2.8/8 A18-49 rating/share).

Episode-to-episode numbers (3/11/2010 – 10:00-11:00):

Households – 10.0/18 to 8.6/14 (-14%)
Viewers – 16.02M to 13.93M (-13%/-2.09M)
Adults 18-49 – 3.4/10 to 2.8/8 (-18%)

  • 10:00 (9:59) p.m.: CSI: Crime Scene Investigation (8.4/15 HH rating/share, 13.21M viewers, 2.8/8 A18-49 rating/share).

Episode-to-episode numbers (3/11/2010 – 9:00-10:00):

Households – 9.3/15 to 8.4/15 (-10%)
Viewers – 15.25M to 13.21M (-13%/-2.04M)
Adults 18-49 – 3.3/9 to 2.8/8 (-15%)

Last week’s numbers (2010 NCAA Basketball Tournament: Sweet Sixteen – Day 1 – 9:37-12:34 a.m.):

Households – 7.1/13
Viewers – 11.32M
Adults 18-49 – 4.3/14

ABC followed in second place for the evening with a 5.0/9 HH rating/share, 7.55 million viewers and a 2.5/8 rating/share among adults 18-49.

Last Week:

5.8/10 HH rating [#2]

8.79M viewers [#2]

2.8/8 A18-49 rating [#2]

  • 8:00 p.m.: FlashForward (3.3/6 HH rating/share, 5.07M viewers, 1.4/5 A18-49 rating/share).

Week-to-week numbers:

Households – 4.0/7 to 3.3/6 (-17.5%)
Viewers – 6.16M to 5.07M (-18%/-1.09M)
Adults 18-49 – 1.8/6 to 1.4/5 (-22%)

  • 9:00 p.m.: Grey’s Anatomy (6.4/11 HH rating/share, 9.75M viewers, 3.5/10 A18-49 rating/share).

Week-to-week numbers (9:00-10:01):

Households – 7.6/12 to 6.4/11 (-16%)
Viewers – 11.57M to 9.75M (-16%/-1.82M)
Adults 18-49 – 3.7/10 to 3.5/10 (-5%)

  • 10:00 (10:01) p.m.: Private Practice (5.3/9 HH rating/share, 7.83M viewers, 2.7/8 A18-49 rating/share).

Week-to-week numbers (10:01-11:00):

Households – 5.8/10 to 5.3/9 (-9%)
Viewers – 8.70M to 7.83M (-10%/-0.87M)
Adults 18-49 – 2.9/8 to 2.7/8 (-7%)

FOX finished in third place for the evening with a 4.5/8 HH rating/share, 7.21 million viewers and a 2.3/7 rating/share among adults 18-49.

Last Week:

3.2/5 HH rating [#4]

5.06M viewers [#4]

1.3/4 A18-49 rating [#5]

  • 8:00 p.m.: Bones (5.4/10 HH rating/share, 8.44M viewers, 2.4/8 A18-49 rating/share).

Episode-to-episode numbers (2/4/2010):

Households – 7.4/12 to 5.4/10 (-27%)
Viewers – 12.37M to 8.44M (-32%/-3.93M)
Adults 18-49 – 3.3/10 to 2.4/8 (-27%)

  • 9:00 p.m.: Fringe (3.7/6 HH rating/share, 5.97M viewers, 2.2/7 A18-49 rating/share).

Episode-to-episode numbers (2/4/2010):

Households – 4.3/7 to 3.7/6 (-14%)
Viewers – 7.39M to 5.97M (-19%/-1.42M)
Adults 18-49 – 2.6/7 to 2.2/7 (-15%)

NBC followed in fourth place for the evening with a 2.9/5 HH rating/share, 4.44 million viewers and a 1.9/6 rating/share among adults 18-49.

Last Week:

3.8/6 HH rating [#3]

6.02M viewers [#3]

2.6/7 A18-49 rating [#3]

  • 8:00 p.m.: An hour-long The Office-REPEAT (2.7/5 HH rating/share, 4.04M viewers, 1.6/6 A18-49 rating/share).

Last week’s numbers (Community – 8:00-8:30):

Households – 3.2/6
Viewers – 5.07M
Adults 18-49 – 2.1/7

Last week’s numbers (Parks and Recreation – 8:30-9:00):

Households – 2.9/5
Viewers – 4.47M
Adults 18-49 – 2.0/6

  • 9:00 p.m.: Another hour-long The Office-REPEAT (2.6/4 HH rating/share, 4.02M viewers, 1.8/6 A18-49 rating/share).

Last week’s numbers (The Office – 9:00-9:31):

Households – 4.4/7
Viewers – 7.28M
Adults 18-49 – 3.5/10

Last week’s numbers (30 Rock – 9:31-10:00):

Households – 3.8/6
Viewers – 6.25M
Adults 18-49 – 2.9/8

  • 10:00 p.m.: The Marriage Ref (3.3/6 HH rating/share, 5.26M viewers, 2.3/7 A18-49 rating/share).

Week-to-week numbers:

Households – 4.2/7 to 3.3/6 (-21%)
Viewers – 6.62M to 5.26M (-20.5%/-1.36M)
Adults 18-49 – 2.5/7 to 2.3/7 (-8%)

The CW finished in fifth place for the evening with a 1.6/3 HH rating/share, 2.60 million viewers and a 1.2/4 rating/share among adults 18-49.

Last Week:

1.8/3 HH rating [#5]

3.06M viewers [#5]

1.4/4 A18-49 rating [#4]

  • 8:00 p.m.: The Vampire Diaries (1.7/3 HH rating/share, 2.80M viewers, 1.3/4 A18-49 rating/share).

Week-to-week numbers:

Households – 2.0/3 to 1.7/3 (-15%)
Viewers – 3.33M to 2.80M (-16%/-0.53M)
Adults 18-49 – 1.6/5 to 1.3/4 (-19%)

  • 9:00 p.m.: Supernatural (1.6/3 HH rating/share, 2.39M viewers, 1.1/3 A18-49 rating/share).

Week-to-week numbers:

Households – 1.7/3 to 1.6/3 (-6%)
Viewers – 2.95M to 2.39M (-19%/-0.56M)
Adults 18-49 – 1.2/3 to 1.1/3 (-8%)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “The Mentalist” will be reported in next weeks report for Thursday, April 8 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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