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Broadcast TV Ratings for Wednesday, March 31, 2010

Network HH Rating/Share Viewers A18-49 Rating/Share
8.3/14 14.07M 4.4/14
4.7/8 7.27M 2.0/6

4.3/7 6.57M 1.6/5

3.6/6 5.77M 2.1/6
1.5/3 2.12M 0.9/3

Complete ratings and breakdown’s, including week-to-week comparisons, etc., follows after the jump.

FOX finished in first place for the evening with an 8.3/14 household rating/share, 14.07 million viewers and an 4.4/14 rating/share among adults 18-49.

Last Week:

8.1/13 HH rating/share [#1]
13.88M
viewers [#1]
4.5/13
A18-49 rating/share [#1]

  • 8:00 p.m.: Human Target (5.1/9 HH rating/share, 8.18M viewers, 2.3/8 A18-49 rating/share).

Week-to-week numbers:

Households – 4.3/7 to 5.1/9 (+19%)
Viewers – 6.80M to 8.18M (+20%/+1.38M)
Adults 18-49 – 2.0/6 to 2.3/8 (+15%)

  • 9:00 p.m.: American Idol (results) (11.4/18 HH rating/share, 19.96M viewers, 6.5/18 A18-49 rating/share).

Week-to-week numbers:

Households – 12.2/20 to 11.4/18 (-7%)
Viewers – 21.44M to 19.96M (-7%/-1.48M)
Adults 18-49 – 7.2/20 to 6.5/18 (-10%)

Episode-to-episode numbers (American Idol (competition) – TUES; 3/30/2010 – 8:00-10:03):

Households – 12.4/20 to 11.4/18 (-7%)
Viewers – 21.84M to 19.96M (-9%/-1.88M)
Adults 18-49 – 7.7/21 to 6.5/18 (-16%)

NBC followed in second place for the evening with a 4.7/8 household rating/share and 7.27 million viewers, but was third among adults 18-49 with a 2.0/6 rating/share.

Last Week:

4.7/8 HH rating/share [#3]
7.21M
viewers [#3]
2.0/6
A18-49 rating/share [#4]

  • 8:00 p.m: Minute to Win It-REPEAT (4.0/7 HH rating/share, 6.29M viewers, 1.8/6 A18-49 rating/share).

Last week’s numbers (Mercy):

Households – 3.6/6
Viewers – 5.50M
Adults 18-49 – 1.3/4

  • 9:00 p.m: Law & Order: Special Victims Unit-REPEAT (3.7/6 HH rating/share, 5.57M viewers, 1.4/4 A18-49 rating/share).
  • 10:00 p.m: Law & Order: Special Victims Unit (6.5/11 HH rating/share, 9.96M viewers, 2.9/8 A18-49 rating/share).

Week-to-week numbers:

Households – 6.8/12 to 6.5/11 (-4%)
Viewers – 10.58M to 9.96M (-6%/-0.62M)
Adults 18-49 – 3.3/10 to 2.9/8 (-12%)

CBS finished in third place for the evening with a 4.3/7 household rating/share and 6.57 million viewers, but was fourth among adults 18-49 with a 1.6/5 rating/share .

Last Week:

5.6/9 HH rating/share [#2]
8.93M
viewers [#2]
2.4/7
A18-49 rating/share [#2]

  • 8:00 p.m.: The New Adventures of Old Christine-REPEAT (3.3/6 HH rating/share, 4.92M viewers, 1.3/5 A18-49 rating/share).
  • 8:30 p.m.: Gary Unmarried-REPEAT (2.9/5 HH rating/share, 4.36M viewers, 1.4/4 A18-49 rating/share).

Last week’s numbers (Survivor – 8:00-9:00):

Households – 6.6/11
Viewers – 11.15M
Adults 18-49 – 3.4/11

  • 9:00 p.m.: Criminal Minds-REPEAT (5.1/8 HH rating/share, 7.86M viewers, 1.8/5 A18-49 rating/share).
  • 10:00 p.m.: CSI: NY-REPEAT (4.7/8 HH rating/share, 7.23M viewers, 1.7/5 A18-49 rating/share).

ABC followed in fourth place for the evening with a 3.6/6 household rating/share and 5.77 million viewers, but managed a second place finish among adults 18-49 with a 2.1/6 rating/share.

Last Week:

4.1/7 HH rating/share [#4]
6.28M
viewers [#4]
2.3/7
A18-49 rating/share [#3]

  • 8:00 p.m.: It’s the Easter Beagle, Charlie Brown-REPEAT (3.1/6 HH rating/share, 4.95M viewers, 1.4/5 A18-49 rating/share).
  • 8:30 p.m.: The Middle (3.8/7 HH rating/share, 6.21M viewers, 1.9/6 A18-49 rating/share).

Week-to-week numbers:

Households – 4.5/8 to 3.8/7 (-16%)
Viewers – 7.16M to 6.21M (-13%/-0.95M)
Adults 18-49 – 2.5/7 to 1.9/6 (-24%)

  • 9:00 p.m.: Modern Family (5.6/9 HH rating/share, 9.34M viewers, 3.8/11 A18-49 rating/share).

Week-to-week numbers:

Households – 5.6/9 to 5.6/9 (n/c)
Viewers – 9.18M to 9.34M (+2%/+0.16M)
Adults 18-49 – 3.7/10 to 3.8/11 (+3%)

  • 9:30 p.m.: Cougar Town (3.8/6 HH rating/share, 5.99M viewers, 2.6/7 A18-49 rating/share).

Week-to-week numbers (9:30-10:01):

Households – 4.0/7 to 3.8/6 (-5%)
Viewers – 6.28M to 5.99M (-5%/-0.29M)
Adults 18-49 – 2.6/7 to 2.6/7 (n/c)

  • 10:00 p.m.: Ugly Betty (2.8/5 HH rating/share, 4.06M viewers, 1.4/4 A18-49 rating/share).

Week-to-week numbers (10:01-11:00):

Households – 3.2/6 to 2.7/5 (-16%)
Viewers – 4.56M to 4.10M (-10%/-0.46M)
Adults 18-49 – 1.6/5 to 1.5/4 (-6%)

The CW finished in fifth place for the evening with a 1.5/3 household rating/share, 2.12 million viewers and a 0.9/3 rating/share among adults 18-49.

Last Week:

1.4/2 HH rating/share [#5]
2.05M
viewers [#5]
0.9/3
A18-49 rating/share [#5]

  • 8:00 p.m.: America’s Next Top Model (2.3/4 HH rating/share, 3.22M viewers, 1.4/5 A18-49 rating/share).

Week-to-week numbers:

Households – 2.0/3 to 2.3/4 (+15%)
Viewers – 3.08M to 3.22M (+4.5%/+0.14M)
Adults 18-49 – 1.4/4 to 1.4/5 (n/c)

  • 9:00 p.m.: Fly Girls (0.8/1 HH rating/share, 1.17M viewers, 0.5/1 A18-49 rating/share).

Week-to-week numbers:

Households – 0.8/1 to 0.8/1 (n/c)
Viewers – 1.16M to 1.17M (+0%/+0.01M)
Adults 18-49 – 0.5/2 to 0.5/1 (n/c)

  • 9:30 p.m.: High Society (0.6/1 HH rating/share, 861,000 viewers, 0.3/1 A18-49 rating/share).

Week-to-week numbers:

Households – 0.6/1 to 0.6/1 (n/c)
Viewers – 0.79M to 0.86M (+9%/+0.07M)
Adults 18-49 – 0.3/1 to 0.3/1 (n/c)

GO TO WEEKLY RATINGS PAGE

Notes: Network average numbers from the week prior are based on preliminary data. Comparison’s from the week prior (or episode-to-episode, etc.) on specific shows are based on final national data. Ratings for the current day are based on preliminary data. (Expect all three scenarios to be the case at all times, unless otherwise noted). The final numbers for first-run episodes that aired this evening will be reported the following week. So for example, the final numbers for tonight’s episode of “American Idol” will be reported in next weeks report for Tuesday, April 7 2010. Also keep in mind that because these are preliminary numbers, when the finals are released there may be noticeable changes.

And lastly, there may be some errors in the data due to rounding/human error. I’ll do my best to limit those mistakes and correct them in time for the next week’s report.

Source: The Nielsen Company | Ratings information on this page consists of Preliminary and/or Final National numbers which include both Live viewing and DVR playback for the Same Day (defined as Live + Same Day or 3am-3am viewing). | Daily ratings figures can be found at PI Feedback, Zap2It and TV by the Numbers.

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